Holly, MI Airbnb Market Data, Statistics, and Occupancy Rates

Holly Short-Term Rental Market Overview

Holly, MI is a compact short-term rental market with just 18 active Airbnb listings and an average annual revenue of $29,131 per property. With an ADR of $291—below Michigan's $350 state average—and occupancy at 43%, the market shows steady demand without being saturated. The 71% year-over-year growth in active listings signals rising investor interest, and the ROI score of 67 out of 100 categorizes Holly as an attractive opportunity worth a closer look.

Key Market Statistics

According to Rabbu market data, the Holly short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Holly

Holly's blend of affordable home values relative to revenue, above-average occupancy stability, and a still-small supply base makes it a compelling entry point for STR investors seeking Michigan markets outside the crowded coastal corridors.

Expert Market Assessment

"Holly presents a moderate-to-strong opportunity for STR investors, particularly those targeting smaller Michigan markets with room to grow. Revenue peaks sharply in July at $3,563 and dips to its lowest in February at $1,282, creating a pronounced seasonal curve that investors need to plan around. The above-average occupancy stability and positive growth trend are encouraging signs, though the average revenue-to-price ratio is just middle-of-the-pack, meaning careful property selection and pricing strategy will be key to strong returns. With such a small listing pool, a well-differentiated property can capture outsized market share."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Holly

Average revenue by month in Holly

Holly's revenue follows a clear seasonal arc, peaking at $3,563 in July and bottoming out at $1,282 in February—a spread of nearly $2,300. The May-through-September stretch accounts for the lion's share of annual earnings, making summer-focused marketing and pricing strategies essential for maximizing returns.

Active Airbnb listings by property size in Holly

The market's supply is concentrated in smaller units, with 7 one-bedroom and 5 two-bedroom listings making up the tracked inventory. The absence of larger 3+ bedroom properties could represent an untapped niche for investors willing to offer more space, though demand for such configurations should be validated first.

Average daily rate (ADR) by property size in Holly

ADR doubles from $98 for 1-bedroom properties to $196 for 2-bedroom units, showing a strong premium for the extra space. This scaling suggests guests in Holly are willing to pay substantially more for a second bedroom, making 2-bedroom configurations an appealing sweet spot for rate optimization.

Average RevPAN by property size in Holly

RevPAN is remarkably close across property sizes, with 1-bedrooms at $68 and 2-bedrooms at $70 per available night. Despite the significant ADR gap, the much lower occupancy of 2-bedroom units (36% vs. 70%) nearly equalizes the effective revenue per available night between the two sizes.

Average occupancy rates by property size in Holly

One-bedroom listings dominate in occupancy at 70%, nearly double the 36% rate for 2-bedroom properties. Investors targeting 1-bedroom units can expect more consistent bookings and steadier cash flow, while 2-bedroom operators will need to rely on higher nightly rates to compensate for more vacant nights.

Average monthly revenue by property size in Holly

Two-bedroom properties lead in monthly revenue at $2,777 compared to $2,012 for 1-bedrooms, a roughly 38% premium. The higher ADR of 2-bedroom units more than offsets their lower occupancy, translating into stronger top-line income on a per-month basis.

Average annual revenue by property size in Holly

On an annual basis, 2-bedroom listings generate about $33,326 compared to $24,145 for 1-bedrooms—a difference of over $9,000. For investors weighing acquisition and operating costs, the 2-bedroom configuration appears to offer the stronger return potential, though the 1-bedroom's higher occupancy provides more predictable income flow.

Most common amenities for Airbnb listings in Holly

Parking is universal at 100%, and essentials like a kitchen, washer, and dryer appear in 94% of listings, setting a high baseline for guest expectations. Notably, 50% of listings offer pet-friendly stays and backyards, signaling that Holly's market caters to travelers seeking a relaxed, home-away-from-home experience rather than hotel-style accommodations.

Understanding Holly's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Holly's ROI score of 67 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where the fundamentals are solid but not exceptional. Above-average marks in occupancy stability and market growth trend are the standout drivers, while the revenue-to-price ratio and supply/demand balance rate as average—suggesting returns are achievable but hinge on smart property selection and competitive pricing. Pairing this score with thorough local regulatory research and a realistic pro forma will give investors the clearest picture of Holly's true potential.

Short-Term Rental Regulations in Holly

Understanding local STR regulations is essential before investing in Holly. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Holly, Michigan may be required to obtain a local permit or register their property with the village or township. Investors should verify current requirements directly with Holly's local government and Oakland County offices before listing a property.

Key Restrictions

Common restrictions in Michigan communities like Holly can include occupancy limits tied to bedroom count, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional limitations, and some jurisdictions cap the number of STR permits issued, so it's important to confirm whether any such caps apply in Holly.

Tax Obligations

Michigan requires short-term rental operators to collect and remit state sales tax and any applicable local accommodations or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Michigan Department of Treasury to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Holly can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Holly's STR market is likely to benefit from its above-average occupancy stability and positive market growth trend. Summer months should continue to drive the bulk of revenue, with July potentially reaching $3,500–$3,600 in average monthly earnings, while winter months may soften to the $1,200–$1,500 range. Investors can expect modest ADR growth in the 2–4% range as the market matures, though the rapid 71% listing growth could temper per-property returns if supply outpaces demand. We estimate occupancy will hold steady around 40–45% market-wide, supported by Holly's appeal as a small-town getaway destination."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Holly, MI

What is the average Airbnb occupancy rate in Holly?

The average Airbnb occupancy rate in Holly, MI is currently 43%, which is slightly above the Michigan state average of 42%. Occupancy varies significantly by property size—1-bedroom listings average 70% occupancy, while 2-bedroom properties sit around 36%. This suggests smaller units stay booked more consistently, though larger properties compensate with higher nightly rates.

How much do Airbnb hosts make in Holly?

Airbnb hosts in Holly earn an average of $2,427 per month and approximately $29,131 per year based on trailing 12-month performance data. Revenue varies by property size: 1-bedroom listings average about $24,145 annually, while 2-bedroom properties bring in roughly $33,326 per year. Seasonal swings are notable, with July being the strongest month at $3,563 and February the softest at $1,282.

Is Holly a good market for Airbnb investment?

Holly scores 67 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a positive growth trend, though the revenue-to-price ratio is average given home values around $458,728. With only 18 active listings, competition is limited, which can work in favor of investors who offer a well-appointed property. Individual results will depend on property quality, pricing strategy, and operational management.

What is the average daily rate (ADR) for Airbnb in Holly?

The average daily rate for Airbnb listings in Holly is $291, which is below the Michigan state average of $350. ADR varies considerably by size: 1-bedroom properties average $98 per night, while 2-bedroom properties command about $196. The market-wide average is pulled higher by a mix of property types and seasonal pricing adjustments during peak summer months.

Are short-term rentals legal in Holly?

Short-term rentals can operate in Holly, MI, but investors should verify current local regulations, permit requirements, and any zoning restrictions with Holly's village or township government. Michigan does not have a statewide ban on STRs, though individual municipalities may impose their own rules regarding permits, occupancy limits, and other operating conditions.

When is peak season for Airbnb in Holly?

Peak season in Holly runs from June through August, with July being the highest-earning month at an average of $3,563 in revenue. The shoulder months of May ($2,724) and September ($2,777) also perform well. The slowest period falls in January and February, when monthly revenue dips to the $1,200–$1,500 range, reflecting the typical seasonal pattern for a Michigan market.

How many Airbnbs are there in Holly?

There are currently 18 active Airbnb listings in Holly, MI as of April 2026. The market has seen significant growth, with a 71% year-over-year increase in active listings. The supply is concentrated in smaller properties, with 7 one-bedroom and 5 two-bedroom listings making up the tracked inventory.

How is Airbnb revenue calculated in Holly?

The annual and monthly revenue figures for Holly are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Holly, MI
• Occupancy rates and average daily rate trends by property size
• Revenue and yield metrics including RevPAN, monthly, and annual averages
• Amenity prevalence data across active listings in the market
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with Holly's local government before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.