Holualoa, HI Airbnb Market Data, Statistics, and Occupancy Rates

Holualoa Short-Term Rental Market Overview

Holualoa sits on the slopes above Kona on Hawai'i's Big Island, placing it squarely in one of the state's most popular vacation corridors. With an average daily rate of $403 and 66% occupancy across just 64 active listings, this small market offers meaningful nightly revenue but demands careful deal sourcing given average home values near $1.85 million. The ROI score of 54 out of 100 reflects strong occupancy stability offset by a below-average revenue-to-price ratio, making property selection and pricing strategy critical to profitability.

Key Market Statistics

According to Rabbu market data, the Holualoa short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Holualoa

Investors look at Holualoa for its positioning in the Kona Coast vacation market, where limited inventory and Hawaii's year-round tourism appeal create a foundation for strong nightly rates despite elevated property costs.

Expert Market Assessment

"Holualoa presents a competitive but nuanced opportunity for STR investors. Revenue peaks sharply in winter months—January alone averages $3,897—while September dips to $1,977, creating a nearly 2:1 seasonal spread that investors must plan around. The market's above-average occupancy stability is a genuine strength, suggesting reliable baseline bookings even in slower months, but the below-average revenue-to-price ratio means returns hinge on acquiring property at the right price point. Investors who source deals below the $1.85 million market average or target higher-earning 2–4 bedroom configurations stand the best chance of achieving attractive cash-on-cash returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Holualoa

Average revenue by month in Holualoa

Revenue in Holualoa follows a clear winter-peak pattern, with January topping out at $3,897 and September bottoming at $1,977—a spread of nearly $1,920. December through March consistently delivers the strongest earnings, while the summer and early fall months settle into a lower but relatively stable band around $2,400–$2,800.

Active Airbnb listings by property size in Holualoa

One-bedroom units dominate Holualoa's supply with 29 of the 64 active listings, followed by 2-bedroom (10) and studios (9). Larger 3- and 4-bedroom properties are notably underrepresented with only 6 and 5 listings respectively, signaling a potential gap for investors targeting higher-earning, family-sized accommodations.

Average daily rate (ADR) by property size in Holualoa

ADR climbs steeply with property size in Holualoa, from $178 for studios to $901 for 4-bedroom homes—a fivefold increase. The jump from 2 bedrooms ($377) to 4 bedrooms ($901) is particularly dramatic, suggesting that larger properties command significant premiums from guests seeking spacious, private vacation homes on the Kona Coast.

Average RevPAN by property size in Holualoa

Four-bedroom properties deliver the strongest RevPAN at $527, far outpacing all other sizes, while 2- and 3-bedroom units cluster closely at $277 and $273 respectively. Studios and 1-bedrooms trail at $108 and $131, indicating that larger properties generate meaningfully more revenue per available night even after factoring in occupancy differences.

Average occupancy rates by property size in Holualoa

Two-bedroom listings lead occupancy at 74%, while 4-bedroom properties lag at 59%—the widest gap across all sizes. Studios (61%), 1-bedrooms (67%), and 3-bedrooms (67%) occupy the middle ground, suggesting that mid-sized properties strike the best balance between booking frequency and nightly rates for cash-flow stability.

Average monthly revenue by property size in Holualoa

Monthly revenue scales predictably with size, from $1,803 for studios up to $6,333 for 4-bedroom properties. The step up from 1-bedroom ($2,374) to 2-bedroom ($4,858) is the most significant proportional jump, making 2-bedroom units an attractive middle ground for investors seeking stronger returns without the acquisition cost of a 4-bedroom home.

Average annual revenue by property size in Holualoa

Four-bedroom properties lead annual earnings at $76,005, with 3-bedrooms close behind at $60,214 and 2-bedrooms at $58,298. Studios at $21,637 and 1-bedrooms at $28,497 deliver considerably less, so investors seeking the strongest gross revenue potential should target properties with 2 or more bedrooms.

Most common amenities for Airbnb listings in Holualoa

Parking and a kitchen are near-universal at 97% of listings, reflecting the rural, car-dependent nature of Holualoa and the preference for self-catering vacation stays. Outdoor living features like patios (75%), BBQ grills (64%), and backyards (61%) are also widespread, signaling that guests expect an indoor-outdoor Hawaiian lifestyle experience—investors who add differentiators like hot tubs (currently 31%) or pools (23%) may gain a competitive edge.

Understanding Holualoa's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Holualoa's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand drivers but requires selective deal sourcing to achieve strong returns. Above-average occupancy stability is the standout positive factor, while the below-average revenue-to-price ratio—driven by home values averaging $1.85 million against $34,699 in annual revenue—is the primary drag on the score. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 2–4 bedrooms) where revenue potential best offsets high acquisition costs.

Short-Term Rental Regulations in Holualoa

Understanding local STR regulations is essential before investing in Holualoa. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Holualoa, located in Hawai'i County, are generally required to obtain a Nonconforming Use Certificate (NUC) or Transient Vacation Rental permit, depending on the property's zoning district. Investors should verify current permit availability and requirements directly with Hawai'i County's Planning Department, as regulations can change and caps may apply.

Key Restrictions

Common restrictions in Hawai'i County include limits on the number of permitted vacation rentals in certain zones, occupancy caps tied to property size, noise and parking regulations, and potential HOA or community association rules that may prohibit or restrict short-term rentals entirely. Some areas may also impose minimum-stay requirements or restrict rentals to owner-occupied properties.

Tax Obligations

Short-term rental hosts in Hawai'i are typically required to collect and remit the state's Transient Accommodations Tax (TAT) and General Excise Tax (GET), along with any applicable Hawai'i County surcharges. Platforms like Airbnb may collect some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Holualoa can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Holualoa's pronounced winter seasonality—January through March revenues averaging $3,660–$3,897—suggests continued robust demand during peak travel periods, while summer and fall months may soften into the $1,977–$2,568 range. Above-average occupancy stability indicates steady baseline demand, though the below-average market growth trend means investors should budget conservatively and plan for ADR increases in the range of 1–3% rather than expecting rapid appreciation. Supply has grown significantly year-over-year (194% listing growth), so competition for bookings will likely intensify and favor well-differentiated properties."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Holualoa, HI

What is the average Airbnb occupancy rate in Holualoa?

The average occupancy rate for Airbnb listings in Holualoa is currently 66%, which is just below the Hawaii state average of 67%. Occupancy varies by property size, with 2-bedroom units leading at 74% and 4-bedroom properties trailing at 59%. This relatively tight range suggests consistent demand across most property types.

How much do Airbnb hosts make in Holualoa?

Based on the trailing 12 months of booking data, the average Airbnb host in Holualoa earns approximately $2,891 per month, or about $34,699 annually. Earnings scale significantly with property size: studios average around $21,637 per year, while 4-bedroom properties can reach roughly $76,005 annually. Actual results depend on property quality, pricing strategy, and how well seasonal demand is captured.

Is Holualoa a good market for Airbnb investment?

Holualoa earns an ROI score of 54 out of 100, classified as a 'Competitive Opportunity.' The market benefits from above-average occupancy stability and strong nightly rates ($403 ADR), but elevated home values averaging $1,850,577 compress the revenue-to-price ratio. Investors who can acquire properties below market average or focus on larger configurations with higher revenue potential are best positioned. Thorough due diligence on local permitting and deal-specific financials is essential.

What is the average daily rate (ADR) for Airbnb in Holualoa?

The average daily rate in Holualoa is $403, which is well below the Hawaii state average of $709. ADR varies substantially by property size, ranging from $178 for studios to $901 for 4-bedroom properties. This tiered pricing reflects the premium guests are willing to pay for larger, more private accommodations in this part of the Big Island.

Are short-term rentals legal in Holualoa?

Short-term rentals can operate legally in Holualoa, but they are subject to Hawai'i County regulations that typically require specific permits such as a Nonconforming Use Certificate or Transient Vacation Rental permit. Zoning restrictions, permit caps, and community rules may further limit where and how STRs can operate. Investors should consult Hawai'i County's Planning Department and review any HOA covenants before purchasing.

When is peak season for Airbnb in Holualoa?

Peak season in Holualoa runs from December through March, with January delivering the highest average monthly revenue at $3,897 and February close behind at $3,762. The slowest month is September at $1,977, representing roughly half of peak-month earnings. This winter-heavy seasonality aligns with broader Hawaiian tourism patterns as mainland travelers seek warm-weather escapes.

How many Airbnbs are there in Holualoa?

As of April 2026, there are 64 active Airbnb listings in Holualoa. The supply is heavily concentrated in 1-bedroom properties (29 listings), followed by 2-bedroom (10) and studios (9). Larger properties with 3–4 bedrooms are relatively scarce at just 11 combined listings, which may present an opportunity for investors targeting higher-revenue segments.

How is Airbnb revenue calculated in Holualoa?

The annual and monthly revenue figures shown for Holualoa are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like January's $3,897) and slower periods (like September's $1,977). Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN metrics derived from booking data
• Monthly and annual revenue averages based on trailing 12-month historical performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Proprietary ROI scoring incorporating revenue-to-price, occupancy stability, growth trends, and supply/demand balance

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit availability, and tax obligations may change; always verify current requirements with Hawai'i County authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.