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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Honolulu offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Honolulu's short-term rental market blends year-round tropical tourism demand with a sizable inventory of over 3,592 active listings, generating an average annual revenue of $44,395 per property. While average home values sit near $1,495,479 — placing pressure on the revenue-to-price ratio — above-average occupancy stability at 63% and an ADR of $225 give investors a dependable income floor. The market's ROI score of 62 out of 100 reflects an attractive opportunity where steady visitor demand partially offsets Hawaii's premium property costs.
According to Rabbu market data, the Honolulu short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 3,592 |
| Average Daily Rate (ADR) | vs. $709 state avg. | $225 |
| Average Occupancy Rate | vs. 67% state avg. | 63% |
| RevPAN | ADR * Occupancy Rate | $142 |
| Average Monthly Revenue | Historical 12-month average | $3,699 |
| Average Annual Revenue | Historical 12-month average | $44,395 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Honolulu attracts STR investors because its world-class resort destination status generates consistent leisure demand year-round, partially offsetting the high cost of entry.
Key investment factors
"Honolulu represents an attractive but capital-intensive STR opportunity, scoring 62 out of 100 on Rabbu's ROI scale. Revenue performance shows a healthy seasonal pattern with peaks in August ($4,275) and January ($4,051), while softer months like November ($3,168) still deliver meaningful income — the spread between best and worst months is only about 35%, indicating manageable seasonality for a leisure market. The below-average revenue-to-price ratio is the primary headwind, as properties averaging nearly $1.5M require substantial capital commitment relative to $44,395 in average annual revenue. That said, investors targeting 2- and 3-bedroom properties can significantly improve returns, with those configurations earning $92,741 and $102,784 annually."
— Rabbu Market Analysis Team
Honolulu displays a dual-peak seasonality with August ($4,275) and July ($4,229) leading summer, and January ($4,051) and February ($4,040) anchoring winter demand — while November ($3,168) and October ($3,225) represent the softest months. The roughly $1,100 spread between peak and trough months suggests moderate seasonality that's manageable for investors with consistent pricing strategies.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$4,051 |
| February |
|
$4,040 |
| March |
|
$3,820 |
| April |
|
$3,312 |
| May |
|
$3,433 |
| June |
|
$3,612 |
| July |
|
$4,229 |
| August |
|
$4,275 |
| September |
|
$3,305 |
| October |
|
$3,225 |
| November |
|
$3,168 |
| December |
|
$3,919 |
The Honolulu STR market is overwhelmingly weighted toward smaller units, with 1-bedroom listings (1,874) and studios (1,174) accounting for roughly 85% of all supply. Larger configurations are notably scarce — only 74 three-bedroom and 20 four-bedroom listings exist — which may signal reduced competition and a potential opportunity for investors targeting higher-revenue multi-bedroom properties.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
1,174 |
| 1 bedroom |
|
1,874 |
| 2 bedrooms |
|
440 |
| 3 bedrooms |
|
74 |
| 4 bedrooms |
|
20 |
| 5 bedrooms |
|
5 |
| 6+ bedrooms |
|
5 |
ADR in Honolulu scales sharply with property size, jumping from $162 for studios to $404 for 2-bedrooms and $588 for 3-bedrooms, with 6+ bedroom properties commanding $1,768 per night. The steepest value jump occurs between 1-bedroom ($200) and 2-bedroom ($404) units, suggesting the 2-bedroom segment offers a strong premium relative to the incremental investment.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$162 |
| 1 bedroom |
|
$200 |
| 2 bedrooms |
|
$404 |
| 3 bedrooms |
|
$588 |
| 4 bedrooms |
|
$616 |
| 5 bedrooms |
|
$658 |
| 6+ bedrooms |
|
$1,768 |
Three-bedroom properties deliver the highest RevPAN among standard configurations at $387, well ahead of 2-bedrooms at $249 and 1-bedrooms at $127. The 6+ bedroom category leads overall at $965 RevPAN, though with only 5 active listings, that segment is too thin to draw broad conclusions from — making 2- and 3-bedroom units the most reliable revenue-per-night performers at scale.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$100 |
| 1 bedroom |
|
$127 |
| 2 bedrooms |
|
$249 |
| 3 bedrooms |
|
$387 |
| 4 bedrooms |
|
$360 |
| 5 bedrooms |
|
$227 |
| 6+ bedrooms |
|
$965 |
Occupancy rates remain remarkably consistent across most property sizes, ranging from 62% to 66%, with 3-bedrooms topping the list at 66% and 1-bedrooms close behind at 64%. The notable exceptions are 5-bedroom (35%) and 4-bedroom (58%) properties, where lower occupancy reflects narrower demand pools for larger group accommodations.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
62% |
| 1 bedroom |
|
64% |
| 2 bedrooms |
|
62% |
| 3 bedrooms |
|
66% |
| 4 bedrooms |
|
58% |
| 5 bedrooms |
|
35% |
| 6+ bedrooms |
|
55% |
Monthly revenue climbs significantly with property size: studios average $2,910, 1-bedrooms earn $3,754, and 2-bedrooms nearly double that at $7,728 per month. Three- and four-bedroom units perform similarly at $8,565 and $8,617 respectively, suggesting that the revenue ceiling for standard properties plateaus around the 3-bedroom mark unless investors can access the ultra-premium 6+ bedroom tier ($20,276/month).
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$2,910 |
| 1 bedroom |
|
$3,754 |
| 2 bedrooms |
|
$7,728 |
| 3 bedrooms |
|
$8,565 |
| 4 bedrooms |
|
$8,617 |
| 5 bedrooms |
|
$4,832 |
| 6+ bedrooms |
|
$20,276 |
Two-bedroom properties generate approximately $92,741 annually — nearly triple the $34,931 earned by studios — while 3-bedroom and 4-bedroom units push past the $100,000 mark at $102,784 and $103,408 respectively. Given the scarcity of larger listings in Honolulu's supply, investors targeting 2- to 4-bedroom properties are positioned to capture outsized revenue in a less competitive segment.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$34,931 |
| 1 bedroom |
|
$45,056 |
| 2 bedrooms |
|
$92,741 |
| 3 bedrooms |
|
$102,784 |
| 4 bedrooms |
|
$103,408 |
| 5 bedrooms |
|
$57,986 |
| 6+ bedrooms |
|
$243,323 |
Kitchens (90%), parking (86%), and laundry facilities (washer 80%, dryer 76%) are near-universal across Honolulu listings, signaling that guests expect home-like convenience alongside a resort feel. Pool access (70%) and self check-in (75%) are also prevalent, while beach access at 30% and hot tubs at 31% represent differentiators that could help properties stand out in a crowded market.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
90% |
| Parking |
|
86% |
| Washer |
|
80% |
| Dryer |
|
76% |
| Self Check-in |
|
75% |
| Pool |
|
70% |
| Patio or Balcony |
|
63% |
| Workspace |
|
50% |
| Outdoor Furniture |
|
42% |
| BBQ Grill |
|
40% |
| Hot Tub |
|
31% |
| Beach Access |
|
30% |
| Gym |
|
25% |
| Sauna |
|
15% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Honolulu Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Honolulu's ROI score of 62 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where above-average occupancy stability and balanced supply-demand dynamics help offset a below-average revenue-to-price ratio driven by Hawaii's premium property values. Market growth trends and supply-demand balance both rate as average, suggesting the market is neither overheated nor stagnating. Investors should pair these metrics with thorough local regulatory research — particularly around Honolulu's evolving permit landscape — to build a realistic return model before committing capital.
Understanding local STR regulations is essential before investing in Honolulu. Here's the current regulatory landscape:
The City and County of Honolulu requires short-term rental operators to obtain proper permits or registrations before listing a property, and Hawaii state law may impose additional licensing requirements. Investors should verify current permit availability and application procedures directly with the city's Department of Planning and Permitting, as rules have evolved in recent years.
Common restrictions in Honolulu include caps on the number of STR permits issued in certain zones, minimum stay requirements, occupancy limits tied to property size, and noise and parking regulations. Many residential condominiums also impose their own HOA rules that may prohibit or restrict short-term rentals, so reviewing association bylaws before purchasing is essential.
Short-term rental hosts in Hawaii are generally subject to the state's Transient Accommodations Tax (TAT) and General Excise Tax (GET), along with any applicable county surcharges. Major booking platforms typically collect and remit some of these taxes on behalf of hosts, but operators should confirm their specific filing obligations with the Hawaii Department of Taxation.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Honolulu can provide current regulatory guidance.
Financing an Airbnb investment in Honolulu requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Honolulu's STR market is expected to maintain its seasonal rhythm, with peak summer months (July–August) and winter holidays continuing to drive the strongest revenues. ADR growth of roughly 1–3% is a reasonable estimate given average market growth trends, while occupancy rates should hold in the 60–65% range. The 130% year-over-year increase in active listings signals rising investor interest, which could temper per-listing revenue gains if supply growth outpaces demand. Investors entering now should plan pricing strategies that capitalize on the dual peak seasons while staying competitive during softer shoulder months."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture recent regulatory or market shifts. Local regulations, HOA rules, and permitting requirements can significantly impact an individual property's earning potential and should be independently verified.
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