Hopkinsville, KY Airbnb Market Data, Statistics, and Occupancy Rates

Hopkinsville Short-Term Rental Market Overview

Hopkinsville is a small but growing short-term rental market in western Kentucky, with just 24 active Airbnb listings and year-over-year listing growth of 127%. The market's average daily rate of $117 sits well below the $333 state average, which keeps acquisition thresholds lower but also caps revenue potential — average annual revenue comes in at $12,987 per listing. With occupancy at 32% (slightly above Kentucky's 28% average) and a favorable supply/demand balance, selective investors who source the right property type could find workable returns here.

Key Market Statistics

According to Rabbu market data, the Hopkinsville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hopkinsville

Investors look at Hopkinsville for its low entry costs, favorable supply/demand dynamics, and emerging STR market with room to capture early-mover positioning.

Expert Market Assessment

"Hopkinsville presents a competitive but uneven opportunity for STR investors. The market earns an ROI score of 51 out of 100, reflecting below-average revenue-to-price and occupancy stability metrics that are partially offset by above-average supply/demand balance. Seasonality is pronounced — monthly revenue swings from a low of $496 in January to a peak of $1,475 in October, meaning investors need to plan for lean winter months. Three-bedroom properties stand out as the strongest configuration, pulling in roughly $15,942 annually, and investors who target that segment while managing expenses tightly during off-peak months will be best positioned."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hopkinsville

Average revenue by month in Hopkinsville

Hopkinsville exhibits strong seasonality, with October delivering peak revenue at $1,475 and January bottoming out at just $496 — a roughly 3:1 spread. Revenue builds steadily from March through the fall, signaling that hosts should plan pricing and marketing around a late-summer-to-fall peak window.

Active Airbnb listings by property size in Hopkinsville

One-bedroom units make up the largest share of supply with 8 listings, followed closely by 2-bedrooms (7) and 3-bedrooms (5). The relatively balanced distribution means no single size dominates, though the smaller 3-bedroom inventory paired with its higher revenue could signal an opportunity for investors targeting that segment.

Average daily rate (ADR) by property size in Hopkinsville

Three-bedroom properties command the highest ADR at $142, nearly double the $75 rate for 2-bedroom listings, while 1-bedrooms sit in between at $114. The 2-bedroom ADR dip may reflect pricing competition or lower perceived value, making 3-bedrooms the clearest premium play in this market.

Average RevPAN by property size in Hopkinsville

Three-bedroom listings lead RevPAN at $46 per available night, outpacing 2-bedrooms ($30) and 1-bedrooms ($26). This gap highlights how the combination of higher ADR and solid occupancy makes 3-bedroom properties the most efficient revenue generators in Hopkinsville.

Average occupancy rates by property size in Hopkinsville

Two-bedroom units lead occupancy at 41%, well above 3-bedrooms at 33% and 1-bedrooms at 23%. While 2-bedrooms stay fullest, their lower ADR means they don't translate that occupancy advantage into the highest revenue — investors should weigh fill rate against nightly rate when selecting a target configuration.

Average monthly revenue by property size in Hopkinsville

Three-bedroom listings top monthly revenue at $1,328, outearning 1-bedrooms ($939) by 41% and 2-bedrooms ($749) by 77%. The gap between 2-bedroom and 3-bedroom monthly earnings is notable and underscores the revenue advantage of stepping up to larger properties in this market.

Average annual revenue by property size in Hopkinsville

At $15,942 per year, 3-bedroom properties generate roughly 77% more annual revenue than 2-bedrooms ($8,996) and 41% more than 1-bedrooms ($11,276). For investors targeting the strongest return potential in Hopkinsville, 3-bedroom configurations offer the most compelling top-line performance.

Most common amenities for Airbnb listings in Hopkinsville

Kitchens and washers are universal at 100% of listings, while parking (96%), dryers (79%), and dedicated workspaces (71%) round out the top tier. The high prevalence of practical amenities like laundry and parking signals a guest base that values convenience and extended-stay comfort over luxury resort-style features.

Understanding Hopkinsville's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hopkinsville's ROI score of 51 out of 100 places it in the "Competitive Opportunity" band, meaning investor interest is real but returns require careful deal selection. The below-average marks on revenue-to-price ratio and occupancy stability are the primary drags, while an above-average supply/demand balance and average market growth trend provide some counterweight. Pairing this data with thorough local regulatory research and a focus on higher-performing 3-bedroom properties can help investors improve their odds in this market.

Short-Term Rental Regulations in Hopkinsville

Understanding local STR regulations is essential before investing in Hopkinsville. Here's the current regulatory landscape:

Permit Requirements

Hopkinsville, Kentucky may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with the City of Hopkinsville and Christian County authorities, as local regulations can evolve quickly in growing markets.

Key Restrictions

Common restrictions in Kentucky STR markets include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants can also restrict or prohibit short-term rentals in certain neighborhoods, so investors should review property-level restrictions before purchasing.

Tax Obligations

Kentucky imposes a state transatlantic lodging tax and local jurisdictions may levy additional occupancy or tourism taxes on short-term rentals. Major platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with local and state tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hopkinsville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hopkinsville's STR market is likely to continue expanding as new hosts enter the space — listing growth has been robust at 127% year-over-year. Seasonality data suggests revenue will concentrate in the second half of the year, with October through December offering the strongest earning window. ADR may see modest increases of 1–3% as supply matures and hosts refine pricing strategies, though occupancy is estimated to hover in the 30–35% range unless demand drivers strengthen. Investors should plan for a revenue profile that leans heavily on seasonal peaks rather than consistent year-round bookings."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hopkinsville, KY

What is the average Airbnb occupancy rate in Hopkinsville?

The average Airbnb occupancy rate in Hopkinsville is currently 32%, which edges above the Kentucky state average of 28%. Occupancy varies significantly by property size — 2-bedroom listings lead at 41%, while 1-bedroom units trail at 23%. Investors should factor in this variability when modeling cash flow projections.

How much do Airbnb hosts make in Hopkinsville?

Airbnb hosts in Hopkinsville earn an average of $1,082 per month, which translates to roughly $12,987 annually based on trailing 12-month performance. Revenue varies by property size: 3-bedroom listings average $1,328 per month ($15,942 annually), while 2-bedroom units bring in around $749 per month ($8,996 annually). Peak months like October can push monthly earnings above $1,400.

Is Hopkinsville a good market for Airbnb investment?

Hopkinsville scores 51 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" category. The market benefits from above-average supply/demand balance and strong listing growth, but below-average revenue-to-price ratios and occupancy stability mean investors need to be selective about property type and pricing strategy. Three-bedroom properties offer the strongest return profile, and low home values around $315,139 keep the barrier to entry manageable.

What is the average daily rate (ADR) for Airbnb in Hopkinsville?

The average daily rate for Airbnb listings in Hopkinsville is $117, significantly below the Kentucky state average of $333. ADR varies by property size: 3-bedroom listings command the highest rate at $142, 1-bedrooms average $114, and 2-bedrooms come in at $75. The lower ADR reflects the market's affordability positioning relative to larger Kentucky destinations.

Are short-term rentals legal in Hopkinsville?

Short-term rentals are generally permitted in Hopkinsville, Kentucky, though operators may need to obtain applicable business licenses or permits. Local regulations regarding zoning, occupancy limits, and tax obligations can change, so prospective hosts should verify current rules with the City of Hopkinsville and Christian County before listing a property.

When is peak season for Airbnb in Hopkinsville?

Peak season in Hopkinsville runs from roughly October through December, with October delivering the highest average monthly revenue at $1,475. The summer months (June through September) also perform well, with revenues ranging from $1,120 to $1,241. January and February are the softest months, with average revenue dipping to $496 and $628 respectively.

How many Airbnbs are there in Hopkinsville?

As of April 2026, there are 24 active Airbnb listings in Hopkinsville. The market has seen 127% year-over-year growth in listing count, signaling rising investor interest. Supply is distributed across 1-bedroom (8 listings), 2-bedroom (7 listings), and 3-bedroom (5 listings) properties.

How is Airbnb revenue calculated in Hopkinsville?

The annual and monthly revenue figures for Hopkinsville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change — always verify with local authorities before investing.