Howard, OH Airbnb Market Data, Statistics, and Occupancy Rates

Howard Short-Term Rental Market Overview

Howard, OH is a small but compelling short-term rental market where above-average daily rates of $354 — well above the $250 Ohio state average — help offset a modest 30% occupancy rate. With just 21 active Airbnb listings and average annual revenue of $41,176, the market offers an appealing revenue-to-price ratio that positions it as an attractive opportunity for investors seeking less competitive, higher-ADR environments. The 76% year-over-year growth in listings signals rising investor interest, likely driven by the area's outdoor and waterfront appeal.

Key Market Statistics

According to Rabbu market data, the Howard short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Howard

Howard's favorable revenue-to-price ratio and growing demand make it a market worth evaluating for investors seeking strong yield relative to property costs in rural Ohio.

Expert Market Assessment

"Howard earns a 67 out of 100 ROI score, placing it in the "Attractive Opportunity" category — a market where healthy revenue relative to property values creates genuine investment potential. The standout strength here is the revenue-to-price ratio, rated above average, which means hosts are earning comparatively well against what they pay for properties. Seasonality is noticeable: July ($4,922) and October ($4,625) are peak earners, while January ($1,403) represents the trough, creating roughly a 3.5x spread between the strongest and weakest months. Investors should budget conservatively for winter cash flow and consider pricing strategies that maximize bookings during the softer shoulder season."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Howard

Average revenue by month in Howard

Howard shows pronounced seasonality, with July ($4,922) and October ($4,625) as clear peak months and January ($1,403) marking the low point — a spread of roughly $3,500 between top and bottom. Investors should expect strong summer-to-fall performance with a significant winter trough, making cash reserve planning essential for year-round profitability.

Active Airbnb listings by property size in Howard

Supply in Howard is concentrated in just two segments: 4-bedroom properties lead with 7 listings, followed by 2-bedroom units with 5. The absence of 1-bedroom, 3-bedroom, and 5+ bedroom listings could represent either a lack of suitable inventory or an untapped niche for investors willing to differentiate.

Average daily rate (ADR) by property size in Howard

ADR more than doubles from 2-bedroom listings ($175/night) to 4-bedroom properties ($357/night), demonstrating a steep premium for larger accommodations. This suggests group and family travelers are willing to pay significantly more per night, making 4-bedroom properties the stronger play from a rate perspective.

Average RevPAN by property size in Howard

Four-bedroom properties deliver a RevPAN of $114 compared to just $43 for 2-bedroom units, nearly a 2.7x advantage. This gap reflects both higher nightly rates and better occupancy for larger homes, making them the more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Howard

Four-bedroom listings achieve a 32% average occupancy rate while 2-bedroom properties trail at 25%, suggesting that larger homes better match the type of demand Howard attracts. Neither segment reaches high occupancy levels, reinforcing that this is a rate-driven market rather than a volume-driven one.

Average monthly revenue by property size in Howard

Monthly revenue for 4-bedroom listings averages $3,549, roughly 53% more than the $2,324 that 2-bedroom properties generate. For investors weighing acquisition costs against income, the 4-bedroom segment clearly delivers stronger monthly cash flow in this market.

Average annual revenue by property size in Howard

Four-bedroom properties generate approximately $42,595 in annual revenue, while 2-bedroom units earn about $27,891 — a difference of nearly $15,000 per year. Given Howard's average home value of $552,576, investors should carefully model whether the revenue premium of larger properties justifies any incremental purchase cost.

Most common amenities for Airbnb listings in Howard

Kitchens (100%), parking (95%), and laundry facilities (91%) are near-universal across Howard listings, while outdoor amenities like backyards (86%), BBQ grills (86%), and outdoor furniture (91%) signal that guests expect a rural retreat experience. Hot tubs appear in 57% of listings and waterfront access in 38%, suggesting these features serve as competitive differentiators rather than baseline expectations.

Understanding Howard's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Howard's ROI score of 67 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that indicates hosts earn well relative to local property costs. The above-average market growth trend adds further appeal, though below-average occupancy stability means income will fluctuate meaningfully across seasons. Investors should pair this data with thorough local regulatory research and conservative winter-month projections to build a realistic financial model.

Short-Term Rental Regulations in Howard

Understanding local STR regulations is essential before investing in Howard. Here's the current regulatory landscape:

Permit Requirements

Operators in Howard, OH should verify whether Knox County or the village requires a short-term rental permit or business registration before listing a property. Ohio does not have a statewide STR permitting framework, so requirements vary by locality — contacting the local zoning or planning office is the most reliable way to confirm current rules.

Key Restrictions

Common restrictions that may apply include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking provisions for guests. HOA covenants can also impose additional limitations or outright prohibitions on short-term rentals, so investors should review any applicable deed restrictions before purchasing.

Tax Obligations

Short-term rental hosts in Ohio are generally subject to state sales tax and county lodging or bed taxes, which platforms like Airbnb often collect and remit on behalf of hosts. Investors should confirm the specific tax rates applicable in Knox County and ensure they are registered with the Ohio Department of Taxation.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Howard can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Howard's STR market is expected to continue attracting new supply given the strong listing growth trend, though the small base of 21 properties means the market could absorb several new entrants without significant rate compression. Seasonal patterns suggest revenue will remain concentrated in the May–October window, with July and October leading as peak months. ADR may hold steady or edge up 2–4% as larger properties continue to command premium rates, while occupancy could settle in the 28–33% range depending on how quickly new supply is absorbed. Investors entering now benefit from an above-average growth trend, but should plan for meaningful revenue dips during the winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Howard, OH

What is the average Airbnb occupancy rate in Howard?

The average Airbnb occupancy rate in Howard is currently 30%, which sits slightly below the Ohio state average of 34%. Occupancy varies by property size, with 4-bedroom listings averaging 32% and 2-bedroom properties at 25%. While the rate is modest, it's paired with a high ADR that keeps revenue per available night competitive.

How much do Airbnb hosts make in Howard?

Airbnb hosts in Howard earn an average of $3,431 per month, which works out to approximately $41,176 annually based on trailing 12-month performance. Revenue varies significantly by property size — 4-bedroom listings average $42,595 per year, while 2-bedroom properties bring in about $27,891 annually. Peak months like July and October can push monthly revenue above $4,600.

Is Howard a good market for Airbnb investment?

Howard scores a 67 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market's above-average revenue-to-price ratio is a key strength, meaning hosts earn well relative to property acquisition costs. However, occupancy stability is rated below average, so investors should plan for seasonal income fluctuations — particularly during the winter months when revenue can dip significantly.

What is the average daily rate (ADR) for Airbnb in Howard?

The average daily rate in Howard is $354, which is 42% higher than the Ohio state average of $250. ADR scales substantially with property size: 2-bedroom listings average $175 per night, while 4-bedroom properties command $357 per night. This premium pricing reflects the leisure and outdoor appeal of the area.

Are short-term rentals legal in Howard?

Short-term rentals are generally permitted in Howard, OH, though specific regulations may apply at the local or county level. Investors should check with Knox County and local zoning authorities for any permit, registration, or licensing requirements before listing a property. HOA rules may also impose restrictions in certain neighborhoods.

When is peak season for Airbnb in Howard?

Peak season in Howard runs primarily from May through October, with July ($4,922) and October ($4,625) delivering the highest average monthly revenues. The off-peak season spans November through March, with January being the slowest month at $1,403 in average revenue. This roughly 3.5x swing between peak and trough months means investors should budget carefully for the winter downturn.

How many Airbnbs are there in Howard?

There are currently 21 active Airbnb listings in Howard as of April 2026. The supply is concentrated in two property sizes: 7 listings with 4 bedrooms and 5 listings with 2 bedrooms. Year-over-year listing growth of 76% indicates the market is attracting increasing investor attention, though it remains a small, low-competition environment.

How is Airbnb revenue calculated in Howard?

The annual and monthly revenue figures for Howard are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Howard and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax obligations may change; investors should verify current rules with municipal and county authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.