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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Hudson offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Hudson, WI is a compact but growing short-term rental market sitting just across the St. Croix River from the Minneapolis–St. Paul metro area, giving it access to a sizable pool of weekend and seasonal travelers. With only 21 active Airbnb listings and a 75% year-over-year increase in supply, the market is still in an early growth phase. An average daily rate of $450—well above the $368 Wisconsin state average—signals strong pricing power, while average annual revenue of $47,325 against home values around $697,006 provides a reasonable entry point for investors seeking suburban STR exposure near a major metro.
According to Rabbu market data, the Hudson short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 21 |
| Average Daily Rate (ADR) | vs. $368 state avg. | $450 |
| Average Occupancy Rate | vs. 38% state avg. | 32% |
| RevPAN | ADR * Occupancy Rate | $144 |
| Average Monthly Revenue | Historical 12-month average | $3,943 |
| Average Annual Revenue | Historical 12-month average | $47,325 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Hudson's blend of metro-adjacent leisure demand, limited existing supply, and above-average growth trajectory makes it an appealing market for investors willing to navigate seasonal fluctuations.
Key investment factors
"Hudson presents an attractive opportunity for STR investors seeking an emerging market with manageable competition and solid pricing fundamentals. Seasonality is the defining characteristic here—August revenue of $6,851 is nearly three times the January figure of $2,391—so cash-flow planning should account for a pronounced summer peak and quieter winters. The market's above-average growth trend and favorable supply/demand balance, reflected in its ROI score of 64 out of 100, suggest that well-managed properties can achieve meaningful returns, especially if operators price aggressively during the May-through-October high season."
— Rabbu Market Analysis Team
Hudson's revenue curve reveals sharp seasonality, with August ($6,851) and July ($6,120) delivering roughly 2.5–3× the revenue of the slowest month, January ($2,391). Investors should plan for strong cash flow from May through October and budget for significantly leaner winter months when revenue dips below $3,000.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,391 |
| February |
|
$3,046 |
| March |
|
$2,615 |
| April |
|
$2,600 |
| May |
|
$3,742 |
| June |
|
$4,668 |
| July |
|
$6,120 |
| August |
|
$6,851 |
| September |
|
$4,638 |
| October |
|
$4,747 |
| November |
|
$2,764 |
| December |
|
$3,137 |
The market's active supply is split nearly evenly between 2-bedroom (5 listings) and 3-bedroom (6 listings) properties, with no other bedroom counts represented. This narrow distribution suggests potential opportunity for investors offering differentiated property sizes—such as 1-bedroom units for couples or 4+ bedrooms for larger groups—where there is currently zero competition.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
5 |
| 3 bedrooms |
|
6 |
ADR scales meaningfully with size: 3-bedroom properties command $288 per night compared to $178 for 2-bedroom units, representing a 62% premium. This pricing gap suggests that the incremental cost of an additional bedroom can be recaptured quickly through higher nightly rates.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$178 |
| 3 bedrooms |
|
$288 |
Revenue per available night favors 3-bedroom properties at $87 versus $76 for 2-bedroom units, a modest 14% advantage. The gap is narrower than the ADR difference because 2-bedroom listings offset their lower rate with significantly higher occupancy, making both configurations viable depending on an investor's strategy.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$76 |
| 3 bedrooms |
|
$87 |
Two-bedroom units lead with a 43% occupancy rate, well above the 31% average for 3-bedroom properties, suggesting that smaller units benefit from broader demand appeal and more frequent bookings. Investors prioritizing cash-flow consistency may favor the 2-bedroom format, while those targeting higher revenue per booking may lean toward 3-bedroom properties despite the lower fill rate.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
43% |
| 3 bedrooms |
|
31% |
Three-bedroom properties edge out 2-bedroom units in average monthly revenue, earning $4,105 versus $3,771—a difference of roughly $334 per month. The gap is narrower than ADR differences suggest, since 2-bedroom listings partially compensate with higher occupancy.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$3,771 |
| 3 bedrooms |
|
$4,105 |
On an annual basis, 3-bedroom listings generate approximately $49,268 compared to $45,262 for 2-bedroom properties, a spread of about $4,000. Given that 3-bedroom homes typically cost more to acquire and maintain, investors should weigh this incremental revenue against the higher upfront investment to determine which configuration offers the stronger net return.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$45,262 |
| 3 bedrooms |
|
$49,268 |
Kitchen access (100%), parking (95%), and in-unit laundry (95% washer, 91% dryer) are table stakes for Hudson listings, reflecting guest expectations for home-like convenience. Outdoor-oriented amenities are also prominent—81% of listings offer a backyard and 67% include a BBQ grill or patio—signaling that guests value outdoor living space, likely tied to the area's riverside and recreational appeal.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
95% |
| Washer |
|
95% |
| Dryer |
|
91% |
| Backyard |
|
81% |
| Self Check-in |
|
81% |
| BBQ Grill |
|
67% |
| Patio or Balcony |
|
67% |
| Workspace |
|
62% |
| Outdoor Furniture |
|
57% |
| Pets |
|
33% |
| Hot Tub |
|
24% |
| Pool |
|
14% |
| Beach Access |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Hudson Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Hudson's ROI score of 64 out of 100 places it in the Attractive Opportunity band, driven by average revenue-to-price and occupancy stability metrics alongside above-average marks for market growth trend and supply/demand balance. The 75% year-over-year listing growth and limited inventory of just 21 properties indicate a market that's gaining traction without yet facing saturation. Investors should pair these metrics with thorough local regulatory research and realistic seasonal cash-flow modeling to validate the opportunity for their specific investment profile.
Understanding local STR regulations is essential before investing in Hudson. Here's the current regulatory landscape:
Short-term rental operators in Hudson, WI may be required to obtain a local permit or register their property with the city before hosting guests. Investors should verify current requirements directly with the City of Hudson and St. Croix County, as Wisconsin municipalities have varying approaches to STR regulation.
Common restrictions in Wisconsin STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA covenants may impose additional rules, so it's important to review any deed restrictions or association bylaws before purchasing an investment property.
Wisconsin imposes a state sales tax and a room tax on short-term rental income, and St. Croix County or the City of Hudson may levy additional local lodging taxes. Major booking platforms typically collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with a local accountant or the Wisconsin Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hudson can provide current regulatory guidance.
Financing an Airbnb investment in Hudson requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Hudson's proximity to the Twin Cities metro should continue fueling demand, particularly during the warmer months when revenue can more than double the winter baseline. With above-average market growth trends and a favorable supply/demand balance, we estimate ADR could hold steady or edge up 2–4% as the listing base matures and operators refine pricing strategies. Occupancy—currently at 32% versus the 38% state average—has room to improve as the market gains visibility, though investors should plan for pronounced winter softness with monthly revenue dipping below $2,400 in January."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations are subject to change; investors should verify current rules with municipal authorities before purchasing.
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