Hull, MA Airbnb Market Data, Statistics, and Occupancy Rates

Hull Short-Term Rental Market Overview

Hull, MA is a compact coastal market on the South Shore with just 23 active Airbnb listings and a pronounced summer-driven revenue cycle. Average annual revenue comes in at $38,976, and while the average daily rate of $468 sits below the Massachusetts state average of $582, above-average occupancy stability helps offset pricing pressure. With average home values topping $1.05 million, investors will need to be selective — but the tight supply and beachfront appeal create a niche opportunity for well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Hull short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Hull

Hull's small listing count, waterfront location, and strong summer demand make it appealing for investors who can tolerate seasonal cash-flow swings and higher entry prices.

Expert Market Assessment

"Hull represents a competitive but narrowly focused opportunity — strong for investors who understand and can capitalize on a sharply seasonal coastal market. Revenue swings dramatically from a low of roughly $948 in February to nearly $7,874 in August, meaning cash-flow planning around a roughly five-month peak season is critical. The ROI score of 54 out of 100 reflects average revenue-to-price ratios and below-average market growth trends, balanced by above-average occupancy stability during active months. Investors willing to acquire the right property in this small, supply-constrained market can differentiate on quality, but the high median home price demands careful underwriting."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hull

Average revenue by month in Hull

Hull's revenue profile is extremely seasonal: August leads at $7,874 and July is close behind at $7,456, while February bottoms out at just $948. The roughly 8:1 spread between the best and worst months underscores that investors need to capture maximum value during the five-month window from May through September to make the annual numbers work.

Active Airbnb listings by property size in Hull

Supply is evenly distributed across 1-bedroom, 3-bedroom, and 4-bedroom properties, with 6 listings in each category. The absence of 2-bedroom and 5+ bedroom listings could signal an underserved niche — particularly for 2-bedroom units that might appeal to couples and small families at a more accessible price point.

Average daily rate (ADR) by property size in Hull

Three-bedroom properties command a standout ADR of $1,054 — nearly 3× the rate for 4-bedrooms ($338) and over 4× that of 1-bedrooms ($225). This unusual pricing dynamic suggests that 3-bedroom units in Hull may offer a particularly strong combination of group appeal and premium nightly rates, though investors should examine whether this reflects a few high-end outliers.

Average RevPAN by property size in Hull

Revenue per available night is dramatically higher for 3-bedroom listings at $362, compared to $45 for 4-bedrooms and just $13 for 1-bedrooms. The gap reflects the combination of 3-bedrooms' premium ADR and their market-leading 34% occupancy rate, making them the clear standout for revenue efficiency.

Average occupancy rates by property size in Hull

Three-bedroom properties lead occupancy at 34%, while 4-bedrooms trail at 13% and 1-bedrooms manage only 6%. For investors prioritizing steady bookings and cash-flow consistency during the active season, 3-bedroom configurations appear to be the sweet spot in Hull's market.

Average monthly revenue by property size in Hull

Four-bedroom properties generate the highest average monthly revenue at $4,257, followed by 3-bedrooms at $3,527 and 1-bedrooms at $2,077. While 4-bedrooms earn more in total dollars, the revenue gap between 3- and 4-bedroom units is relatively narrow given the substantially higher RevPAN that 3-bedrooms deliver.

Average annual revenue by property size in Hull

Annual revenue scales with size: 4-bedroom homes lead at $51,090, 3-bedrooms generate $42,335, and 1-bedrooms produce $24,935. However, when weighed against acquisition and operating costs, 3-bedroom properties may offer the strongest risk-adjusted return given their superior occupancy and RevPAN metrics.

Most common amenities for Airbnb listings in Hull

Parking is universal at 100% of listings — a near-requirement in a small beach town — followed by self check-in (87%) and kitchen access (83%). The prevalence of outdoor amenities like backyard (74%), patio or balcony (70%), and BBQ grill (61%), along with beach access (57%), signals that guests expect a full coastal lifestyle experience, and listings lacking these features will likely struggle to compete.

Understanding Hull's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hull's ROI score of 54 out of 100 places it in the "Competitive Opportunity" band, meaning the fundamentals are there but success hinges on deal quality. Above-average occupancy stability is a positive signal, while average revenue-to-price ratios and below-average market growth trends suggest investors won't coast on market-level tailwinds alone. Pairing this data with thorough local regulatory research and conservative underwriting will help separate viable deals from overpriced ones.

Short-Term Rental Regulations in Hull

Understanding local STR regulations is essential before investing in Hull. Here's the current regulatory landscape:

Permit Requirements

Hull, Massachusetts may require short-term rental operators to register with the town and obtain a local permit before listing. Investors should verify current requirements directly with Hull's town offices and the Commonwealth of Massachusetts, as STR regulations can evolve.

Key Restrictions

Common restrictions in Massachusetts coastal communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates — especially relevant in a densely built beach town like Hull. HOA or condominium association rules may further limit STR activity, so due diligence on any property-level covenants is essential before purchasing.

Tax Obligations

Massachusetts imposes a state room occupancy excise tax on short-term rentals, and municipalities like Hull may levy an additional local option tax. Platforms such as Airbnb often collect and remit these taxes automatically, but hosts should confirm compliance with both state and local tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hull can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hull's summer-heavy demand pattern is likely to persist, with July and August continuing to drive the bulk of annual income. ADR may see modest increases in the range of 1–3% during peak months as supply remains limited, though off-season occupancy will likely stay soft in the single-digit to low-teen percentages. The 211% year-over-year growth in active listings signals rising investor interest, which could tighten competition if new supply outpaces demand. Investors should plan conservatively around a 6–8 month effective earning window and budget accordingly for the quieter winter stretch."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hull, MA

What is the average Airbnb occupancy rate in Hull?

The average occupancy rate for Airbnb listings in Hull is currently 16%, which is well below the Massachusetts state average of 44%. This reflects the heavily seasonal nature of this coastal market — occupancy surges during the summer beach season and drops significantly in the colder months. Three-bedroom properties lead with a 34% average occupancy rate, while 1-bedroom units average just 6%.

How much do Airbnb hosts make in Hull?

On average, Airbnb hosts in Hull earn approximately $3,248 per month and $38,976 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 4-bedroom listings top out at around $51,090 annually, 3-bedrooms average $42,335, and 1-bedrooms come in near $24,935. The summer months of July and August account for a disproportionate share of annual income, with monthly revenues exceeding $7,000.

Is Hull a good market for Airbnb investment?

Hull carries an ROI score of 54 out of 100, rated as a "Competitive Opportunity." Investor interest and demand are strong thanks to the town's beachfront appeal and limited supply of just 23 listings, but average home values above $1 million and sharp seasonality mean deal selection matters. Above-average occupancy stability during peak months is encouraging, though below-average market growth trends suggest the upside isn't automatic. Investors who source properties at favorable prices and optimize for the summer season can find worthwhile returns.

What is the average daily rate (ADR) for Airbnb in Hull?

The average daily rate across all Hull Airbnb listings is $468, which sits below the Massachusetts state average of $582. Rates vary substantially by property size: 3-bedroom homes command an impressive $1,054 per night on average, while 4-bedrooms average $338 and 1-bedrooms average $225. These figures reflect the premium guests are willing to pay for larger family-friendly beach rentals.

Are short-term rentals legal in Hull?

Short-term rentals are generally permitted in Hull, MA, though operators may need to register with local authorities and comply with Massachusetts state regulations for STR activity. Specific permit requirements, zoning rules, and any local restrictions should be verified directly with Hull's town government, as regulations can change. Consulting with a local real estate attorney or STR-experienced agent is a smart step before investing.

When is peak season for Airbnb in Hull?

Peak season in Hull runs from June through August, with July and August standing out as the top-earning months at $7,456 and $7,874 in average revenue respectively. Shoulder months like May ($3,331) and September ($3,665) also see solid activity. The off-season from November through March is notably quiet, with monthly revenues dropping below $2,000 — February is the softest month at just $948.

How many Airbnbs are there in Hull?

Hull currently has 23 active Airbnb listings, split evenly across 1-bedroom, 3-bedroom, and 4-bedroom properties (6 each). This is a very small market by any measure, which means limited direct competition but also limited comparable data. Year-over-year listing growth of 211% indicates rapidly increasing investor interest in the area.

How is Airbnb revenue calculated in Hull?

The annual and monthly revenue figures for Hull are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Hull and surrounding markets
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value data sourced from Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.