Huntington, WV Airbnb Market Data, Statistics, and Occupancy Rates

Huntington Short-Term Rental Market Overview

Huntington, WV presents an attractive entry point for short-term rental investors, with average home values around $237,132 and an occupancy rate of 41% that outperforms the 38% West Virginia state average. The market's average daily rate of $121 sits well below the $242 state average, suggesting a budget-friendly destination where affordability can translate into strong revenue-to-price ratios. With 71 active Airbnb listings and year-over-year listing growth of 118%, investor interest is clearly building in this Appalachian college town.

Key Market Statistics

According to Rabbu market data, the Huntington short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Huntington

Huntington's combination of low property acquisition costs, above-average occupancy stability, and solid revenue relative to home values makes it a compelling market for investors seeking accessible cash-flow opportunities.

Expert Market Assessment

"Huntington earns an ROI score of 64 out of 100, placing it in the "Attractive Opportunity" band — a market where the numbers work for investors who manage their properties well. Revenue peaks during May ($1,547) and October ($1,531), while January ($930) marks the softest month, creating a seasonal spread of roughly $600 that investors should plan for in their cash-flow models. The market's above-average occupancy stability is a standout strength, offsetting the below-average supply/demand balance that reflects the rapid influx of new listings. Overall, Huntington rewards operators who price competitively and target the right property configurations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Huntington

Average revenue by month in Huntington

Huntington's revenue peaks in May at $1,547 and stays elevated through October ($1,531), while January marks the low point at $930 — a seasonal spread of about $617 that investors should factor into cash reserves. The roughly seven-month strong season from May through November helps offset the quieter winter months.

Active Airbnb listings by property size in Huntington

One-bedroom units dominate supply with 28 listings (39% of the market), closely followed by 2-bedrooms at 25 listings. Larger 3- and 4-bedroom properties are notably underrepresented with just 11 and 5 listings respectively, potentially signaling a gap for investors willing to offer group-friendly accommodations.

Average daily rate (ADR) by property size in Huntington

ADR scales sharply with property size, jumping from $86 for 1-bedrooms to $292 for 4-bedroom units — more than a 3x premium. The most compelling step-up may be from 2-bedrooms ($114) to 3-bedrooms ($140), where a modest increase in size yields a proportional rate boost without the occupancy challenges of the largest properties.

Average RevPAN by property size in Huntington

Two-bedroom properties deliver the highest RevPAN at $50, narrowly edging out 3-bedrooms at $49, while 1-bedrooms generate $39 and 4-bedrooms drop to just $34. This suggests mid-sized properties hit the sweet spot between nightly rate and occupancy, making 2- and 3-bedroom units the most efficient revenue generators per available night.

Average occupancy rates by property size in Huntington

Smaller units fill up most reliably, with 1-bedrooms achieving 46% occupancy and 2-bedrooms at 44%, both above the market average. Four-bedroom properties face a steep occupancy challenge at just 12%, meaning despite their high ADR, investors in large properties must plan for significant vacancy.

Average monthly revenue by property size in Huntington

Monthly revenue increases with property size, from $1,102 for 1-bedrooms to $2,238 for 4-bedrooms. However, the jump from 2-bedrooms ($1,420) to 3-bedrooms ($1,590) represents the best incremental gain relative to the additional investment required, making mid-size properties a balanced choice.

Average annual revenue by property size in Huntington

Annual revenue ranges from $13,225 for 1-bedroom units to $26,858 for 4-bedroom properties, with 3-bedrooms earning a solid $19,089. When weighed against Huntington's average home value of $237,132, 2- and 3-bedroom configurations likely offer the strongest return potential given their higher occupancy rates and competitive revenue.

Most common amenities for Airbnb listings in Huntington

Kitchens (97%) and parking (94%) are near-universal in Huntington's listings, reflecting guest expectations for self-contained, car-accessible stays. In-unit laundry (79% washers, 78% dryers) and self check-in (72%) are also standard, while differentiators like hot tubs (3%) and waterfront access (3%) remain rare — offering a potential edge for listings that can incorporate them.

Understanding Huntington's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Huntington's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, driven by above-average occupancy stability and a serviceable revenue-to-price ratio that reflects the market's affordable property values. The supply/demand balance scores below average — a reflection of the 118% year-over-year listing growth — so investors should focus on differentiation and competitive pricing to stand out. Pairing this data with thorough local regulatory research and a clear property strategy will help you make the most of Huntington's investment potential.

Short-Term Rental Regulations in Huntington

Understanding local STR regulations is essential before investing in Huntington. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Huntington, WV may be required to obtain a business license or STR-specific permit from the City of Huntington. Investors should verify current registration and permitting requirements with local authorities and the West Virginia Secretary of State's office before listing a property.

Key Restrictions

Common restrictions that may apply to short-term rentals in Huntington include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA rules can also impose additional limitations on STR activity, so investors should review any applicable covenants before purchasing a property.

Tax Obligations

Short-term rental hosts in West Virginia are generally subject to state sales tax and local hotel/motel occupancy taxes. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should confirm whether any additional municipal tax obligations apply in Huntington.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Huntington can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Huntington's STR market is expected to maintain steady demand, with occupancy likely hovering in the 39–43% range based on current above-average stability. Seasonal revenue patterns suggest ADR could tick up 1–3% as operators refine pricing strategies during peak months like May and October. The rapid supply growth (118% year-over-year) is worth monitoring closely — if new listings outpace demand, occupancy and rates may face modest downward pressure. Investors entering the market soon may benefit from first-mover advantages before the supply side fully matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Huntington, WV

What is the average Airbnb occupancy rate in Huntington?

The average Airbnb occupancy rate in Huntington is currently 41%, which is above the West Virginia state average of 38%. Occupancy varies by property size, with 1-bedroom units leading at 46% and 2-bedrooms close behind at 44%. Larger properties like 4-bedroom homes see significantly lower occupancy at around 12%, so property selection plays a major role in your booking consistency.

How much do Airbnb hosts make in Huntington?

Airbnb hosts in Huntington earn an average of $1,299 per month, which translates to roughly $15,591 per year based on trailing 12-month performance data. Revenue varies significantly by property size — 1-bedroom units average about $1,102 per month while 4-bedroom properties can reach $2,238 per month. Peak earning months include May ($1,547) and October ($1,531), while January tends to be the slowest month at around $930.

Is Huntington a good market for Airbnb investment?

Huntington scores 64 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and favorable revenue relative to its low average home values of $237,132, making it accessible for investors. However, the supply/demand balance is rated below average due to rapid listing growth (118% year-over-year), so entering the market with a well-differentiated property and smart pricing strategy will be important for long-term success.

What is the average daily rate (ADR) for Airbnb in Huntington?

The average daily rate for Airbnb listings in Huntington is $121, which is well below the West Virginia state average of $242. ADR scales with property size: 1-bedroom units average $86 per night, 2-bedrooms come in at $114, 3-bedrooms at $140, and 4-bedroom properties command a premium at $292 per night. This lower ADR reflects Huntington's positioning as a value-oriented market.

Are short-term rentals legal in Huntington?

Short-term rentals generally operate in Huntington, WV, though operators may need to register for a business license or local permit. Regulations can change, so prospective investors should check directly with the City of Huntington and relevant West Virginia state agencies for the most current requirements regarding permitting, zoning, and tax obligations before purchasing or listing a property.

When is peak season for Airbnb in Huntington?

Peak season in Huntington runs primarily from May through October, with the highest average monthly revenues occurring in May ($1,547) and October ($1,531). Summer months like July ($1,487) and September ($1,494) also perform strongly. The slower season spans January through March, with January being the softest month at $930 in average revenue. This seasonality pattern gives investors about seven strong earning months per year.

How many Airbnbs are there in Huntington?

There are currently 71 active Airbnb listings in Huntington as of April 2026. The market has seen significant growth with a 118% year-over-year increase in listings. By property size, 1-bedroom units make up the largest share with 28 listings, followed by 2-bedrooms (25), 3-bedrooms (11), and 4-bedrooms (5).

How is Airbnb revenue calculated in Huntington?

The annual and monthly revenue figures shown for Huntington are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rate metrics for the Huntington market
• Historical monthly and annual revenue averages based on trailing 12-month booking performance
• Property size breakdowns covering listings, rates, occupancy, and revenue by bedroom count
• Amenity prevalence data across active listings to inform property setup decisions
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, quality, pricing strategy, and management approach.