Huntsville, AR Airbnb Market Data, Statistics, and Occupancy Rates

Huntsville Short-Term Rental Market Overview

Huntsville, AR is a small but growing short-term rental market with just 17 active Airbnb listings and a 43% year-over-year increase in supply. The average daily rate of $201 edges above the Arkansas state average of $192, though occupancy sits at 15% — well below the state's 26% benchmark. With average annual revenue of $23,614 and home values around $408,480, investors will need to be strategic about deal sourcing and seasonal pricing to make the numbers work in this competitive landscape.

Key Market Statistics

According to Rabbu market data, the Huntsville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Huntsville

Investors look at Huntsville for its favorable supply/demand balance and above-state-average nightly rates in a low-competition rural Arkansas setting.

Expert Market Assessment

"Huntsville presents a competitive opportunity where selective deal sourcing is essential. The below-average occupancy rate of 15% is the market's most notable challenge, dragging RevPAN down to $30 despite a respectable $201 ADR. Seasonality is pronounced — July delivers the strongest returns at $3,866 in average monthly revenue, while February bottoms out near $602, creating a roughly 6x spread between peak and trough months. For investors who can secure properties at favorable price points and optimize for the busy summer-through-fall corridor, there's potential here, but the numbers demand careful underwriting."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Huntsville

Average revenue by month in Huntsville

Revenue in Huntsville swings dramatically by season, peaking in July at $3,866 and bottoming out in February at just $602 — a more than 6x spread. A secondary revenue bump in October ($2,387) and November ($2,373) suggests fall tourism provides meaningful income beyond the summer peak.

Active Airbnb listings by property size in Huntsville

Property size breakdown data is not currently available for Huntsville. With only 17 total listings in the market, granular size-level supply data is limited, and investors should evaluate available inventory directly when assessing competitive positioning.

Average daily rate (ADR) by property size in Huntsville

ADR by property size data is not currently available for this market. The overall market ADR of $201 provides a baseline, but investors should research comparable properties individually to understand pricing potential across different bedroom configurations.

Average RevPAN by property size in Huntsville

RevPAN breakdown by property size is not available for Huntsville at this time. The market-wide RevPAN of $30 reflects the combination of a solid $201 ADR and the lower 15% occupancy rate, underscoring the importance of maximizing bookable nights.

Average occupancy rates by property size in Huntsville

Occupancy rate data by property size is not currently available for Huntsville. The overall 15% average occupancy lags the state benchmark significantly, and investors should investigate whether specific property types outperform this market-level figure.

Average monthly revenue by property size in Huntsville

Monthly revenue by property size is not available for this market. Given the strong seasonal variation in Huntsville's overall revenue, understanding how different property configurations perform across peak and off-peak months would be valuable for prospective investors to research independently.

Average annual revenue by property size in Huntsville

Annual revenue by property size data is not currently reported for Huntsville. The market-wide average of $23,614 annually serves as a general benchmark, though larger or more amenity-rich properties may earn meaningfully above this figure.

Most common amenities for Airbnb listings in Huntsville

Parking dominates at 94%, followed by BBQ grill, kitchen, patio or balcony, and self check-in — all at 82% — signaling that guests in Huntsville expect a self-sufficient, outdoor-oriented experience. Pet-friendliness (77%) is notably common and may be table stakes in this rural market, while hot tubs (12%) represent a potential differentiator for listings looking to stand out.

Understanding Huntsville's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Huntsville's ROI score of 38 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine potential but demands more selective deal sourcing. The revenue-to-price ratio and market growth trend score as average, while occupancy stability falls below average — the key factor pulling the score down. The supply/demand balance scores above average, which is encouraging, but investors should pair this data with thorough local regulatory research and conservative underwriting to account for the pronounced seasonality and low occupancy.

Short-Term Rental Regulations in Huntsville

Understanding local STR regulations is essential before investing in Huntsville. Here's the current regulatory landscape:

Permit Requirements

Huntsville, Arkansas may require short-term rental operators to obtain permits or register their properties with local authorities. Investors should verify current requirements directly with the City of Huntsville and Madison County offices before listing a property.

Key Restrictions

Common STR restrictions in small Arkansas markets can include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA covenants may also impose additional limitations, so it's important to review any applicable community rules alongside municipal regulations.

Tax Obligations

Short-term rental operators in Arkansas are generally subject to state sales tax and local lodging or tourism taxes. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Huntsville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Huntsville's STR market is likely to see continued supply growth given the 43% year-over-year listing increase, which could put additional pressure on occupancy unless demand keeps pace. Seasonal revenue patterns suggest summer months (particularly July at $3,866) will remain the primary revenue driver, with winter months like February dipping to around $600. Investors should anticipate occupancy remaining in the 15–20% range unless differentiated amenities or pricing strategies are employed, and ADR may hold steady or see modest 1–3% increases given the market's small inventory and rural appeal."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Huntsville, AR

What is the average Airbnb occupancy rate in Huntsville?

The average Airbnb occupancy rate in Huntsville, AR is currently 15%, which falls below the Arkansas state average of 26%. This lower occupancy reflects the market's small size, pronounced seasonality, and the recent influx of new listings. Investors should factor this into their revenue projections and consider strategies like competitive pricing and flexible minimum stays to improve fill rates.

How much do Airbnb hosts make in Huntsville?

Airbnb hosts in Huntsville earn an average of $1,967 per month or approximately $23,614 per year based on trailing 12-month booking data. Revenue varies significantly by season — July is the top-earning month at roughly $3,866, while February averages around $602. Individual results depend on property quality, pricing strategy, and guest experience.

Is Huntsville a good market for Airbnb investment?

Huntsville carries an ROI score of 38 out of 100, placing it in the 'Competitive Opportunity' category. The market features an above-average supply/demand balance and ADR that exceeds the state average, but occupancy stability is below average. Investors who can source properties at attractive price points and manage seasonal fluctuations effectively may find opportunity here, though it requires more careful deal analysis than higher-scoring markets.

What is the average daily rate (ADR) for Airbnb in Huntsville?

The average daily rate for Airbnb listings in Huntsville is $201, which is slightly above the Arkansas state average of $192. This premium suggests guests value the area's appeal enough to pay above-average nightly rates, which is a positive signal for hosts who maintain quality listings.

Are short-term rentals legal in Huntsville?

Short-term rentals are generally permitted in Huntsville, AR, though operators should verify local permit or registration requirements with city and county authorities. Regulations can change, so it's wise to consult with the City of Huntsville and review any applicable HOA rules or zoning restrictions before purchasing an investment property.

When is peak season for Airbnb in Huntsville?

Peak season in Huntsville runs from June through August, with July being the strongest month at an average revenue of $3,866. A secondary peak occurs in October and November, likely driven by fall foliage and outdoor recreation in the Ozarks. The slowest months are January and February, when revenue drops to the $600–$766 range.

How many Airbnbs are there in Huntsville?

Huntsville currently has 17 active Airbnb listings as of April 2026. The market has seen significant growth, with a 43% year-over-year increase in active listings. While the total inventory remains small, this rapid growth rate means competition is increasing and investors should monitor supply trends closely.

How is Airbnb revenue calculated in Huntsville?

The annual and monthly revenue figures for Huntsville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Huntsville market
• Occupancy rates and average daily rate trends compared to state benchmarks
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, property condition, pricing strategy, and management quality.