Huntsville, TX Airbnb Market Data, Statistics, and Occupancy Rates

Huntsville Short-Term Rental Market Overview

Huntsville, TX is a small short-term rental market with just 38 active Airbnb listings and an average annual revenue of $22,466 per property. With an average daily rate of $230—below the $276 Texas state average—and occupancy sitting at 35%, the market shows modest demand likely tied to Sam Houston State University and nearby outdoor recreation. Investors should approach with caution, as the ROI score of 34 out of 100 flags this as a higher-risk opportunity that requires property-specific diligence.

Key Market Statistics

According to Rabbu market data, the Huntsville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Huntsville

Investors look at Huntsville for its affordable home prices relative to Texas metros and the presence of a university that provides recurring demand throughout the academic year.

Expert Market Assessment

"With an ROI score of 34 out of 100, Huntsville presents limited investment potential overall and is best suited for investors willing to do deeper, property-level analysis to uncover niche opportunities. Revenue is highly seasonal—July peaks at $2,864 per month while January drops to $1,433—so cash flow can be uneven across the year. The rapid 141% year-over-year growth in listings is a flag worth watching, as rising supply against moderate demand could further compress occupancy. That said, a well-positioned 3-bedroom property near lake access or the university could outperform the market's modest averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Huntsville

Average revenue by month in Huntsville

Huntsville's revenue shows clear summer seasonality, with July ($2,864) and August ($2,668) delivering nearly double the revenue of the slowest month, January ($1,433). May also stands out at $2,396, while the fall and winter months cluster between $1,540 and $1,717, signaling a market that depends heavily on warm-weather demand.

Active Airbnb listings by property size in Huntsville

Three-bedroom properties dominate supply with 15 of the 38 active listings, followed by 1-bedrooms (11) and 2-bedrooms (8). The relatively small number of 2-bedroom listings could represent a gap in the market, though investors should weigh this against overall demand levels.

Average daily rate (ADR) by property size in Huntsville

ADR jumps substantially with size—3-bedroom properties command $250 per night compared to $137 for 2-bedrooms and $119 for 1-bedrooms. The nearly $113 premium between a 1-bedroom and a 3-bedroom suggests larger properties capture significantly higher nightly rates, though this comes with higher acquisition and operating costs.

Average RevPAN by property size in Huntsville

Revenue per available night is highest for 3-bedroom properties at $73, while 1-bedrooms and 2-bedrooms are closely clustered at $52 and $53 respectively. The 3-bedroom RevPAN advantage reflects both stronger pricing power and sufficient demand to maintain meaningful bookings despite lower occupancy.

Average occupancy rates by property size in Huntsville

Smaller units fill more consistently, with 1-bedroom listings averaging 44% occupancy versus just 29% for 3-bedrooms. Investors targeting larger properties should factor in that nearly two-thirds of available nights may go unbooked, making pricing strategy and seasonal adjustments critical for cash-flow management.

Average monthly revenue by property size in Huntsville

Three-bedroom properties generate the highest average monthly revenue at $2,532, well ahead of 2-bedrooms ($1,539) and 1-bedrooms ($1,045). Despite lower occupancy, the premium ADR on 3-bedroom homes more than compensates, making them the top revenue producers in absolute terms.

Average annual revenue by property size in Huntsville

On an annual basis, 3-bedroom listings lead at $30,391—nearly 2.5 times the $12,549 earned by 1-bedroom properties and about 64% more than 2-bedrooms at $18,473. For investors weighing return potential against acquisition cost, the 3-bedroom configuration offers the strongest gross revenue, though net returns depend on purchase price and operating expenses.

Most common amenities for Airbnb listings in Huntsville

Parking (100%) and kitchen access (97%) are essentially table stakes in Huntsville, while self check-in and laundry facilities each appear in about 79% of listings. Outdoor-oriented amenities like patios (74%), backyards (71%), and BBQ grills (66%) are prevalent, reflecting guest expectations for a recreation-focused destination—though lake access (29%) and waterfront (16%) remain differentiators that could help a property stand out.

Understanding Huntsville's ROI Score: 34/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Huntsville's ROI score of 34 out of 100 places it in the limited investment potential band, signaling that broad market conditions don't strongly favor STR returns here. While the revenue-to-price ratio and market growth trend both rate as average, below-average occupancy stability is the key drag—meaning hosts may face inconsistent bookings that complicate cash-flow planning. Pairing this data with thorough local regulatory research and property-level underwriting is essential for anyone considering an entry into this market.

Short-Term Rental Regulations in Huntsville

Understanding local STR regulations is essential before investing in Huntsville. Here's the current regulatory landscape:

Permit Requirements

Huntsville, TX may require short-term rental operators to obtain a permit or register with the city before listing a property. Investors should verify current requirements directly with the City of Huntsville and Walker County, as local STR regulations can change.

Key Restrictions

Common restrictions in Texas STR markets include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA restrictions can also apply and may prohibit or limit short-term rentals in certain subdivisions, so reviewing deed restrictions and community covenants is essential before purchasing.

Tax Obligations

Texas imposes a 6% state hotel occupancy tax on short-term rentals, and local jurisdictions like Huntsville may levy additional hotel occupancy taxes. Platforms such as Airbnb often collect and remit state taxes on behalf of hosts, but investors should confirm local tax obligations are also being met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Huntsville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Huntsville's STR market is expected to remain a niche play with limited scale. Active listings surged 141% year over year, which could pressure occupancy rates that already sit below average at 35%. Summer months (July and August) will likely continue to drive the strongest revenue, and investors may see ADR hold steady or inch up 1–3% if supply growth moderates. Properties that capitalize on lake access or cater to university-related demand may outperform the broader market averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Huntsville, TX

What is the average Airbnb occupancy rate in Huntsville?

The average Airbnb occupancy rate in Huntsville is currently 35%, which is slightly above the Texas state average of 33%. However, occupancy varies significantly by property size—1-bedroom listings average 44% occupancy while 3-bedroom properties sit at 29%. The below-average occupancy stability in this market means investors should plan conservatively for periods of lower bookings, particularly outside the summer months.

How much do Airbnb hosts make in Huntsville?

Airbnb hosts in Huntsville earn an average of $1,872 per month, which translates to approximately $22,466 per year based on trailing 12-month data. Earnings vary considerably by property size: 1-bedroom listings average $12,549 annually, 2-bedrooms bring in about $18,473, and 3-bedroom properties lead at $30,391 per year. Peak months like July can generate $2,864 in revenue, while slower months like January may dip to around $1,433.

Is Huntsville a good market for Airbnb investment?

Huntsville carries an ROI score of 34 out of 100, placing it in the limited investment potential category. The revenue-to-price ratio is average and occupancy stability is below average, which means consistent cash flow can be challenging. That said, investors who identify the right property—particularly larger homes near the university or with lake access—may find opportunities that outperform the market-wide averages. Deeper, property-specific diligence is recommended before committing capital here.

What is the average daily rate (ADR) for Airbnb in Huntsville?

The average daily rate for Airbnb listings in Huntsville is $230, which is below the Texas state average of $276. ADR scales significantly with property size: 1-bedroom listings average $119 per night, 2-bedrooms come in at $137, and 3-bedroom properties command $250 per night. These rates reflect the market's positioning as a more affordable destination compared to larger Texas metros.

Are short-term rentals legal in Huntsville?

Short-term rentals are generally permitted in Huntsville, TX, though operators may need to obtain a local permit or register their property. As with many Texas markets, HOA rules and deed restrictions may limit or prohibit STRs in certain neighborhoods. Investors should verify current regulations with the City of Huntsville and Walker County before purchasing a property for short-term rental use.

When is peak season for Airbnb in Huntsville?

Peak season in Huntsville falls during the summer months, with July generating the highest average revenue at $2,864 per month and August close behind at $2,668. May also shows above-average performance at $2,396. The slowest months are January ($1,433) and February ($1,470), creating a roughly 2x spread between peak and off-peak revenue. This seasonality pattern suggests demand is driven by summer leisure travel and outdoor recreation.

How many Airbnbs are there in Huntsville?

There are currently 38 active Airbnb listings in Huntsville as of April 2026. The market saw a 141% year-over-year increase in listings, indicating rapidly growing interest from hosts. Supply is concentrated in 3-bedroom properties (15 listings), followed by 1-bedrooms (11) and 2-bedrooms (8). Despite the growth, the market remains quite small compared to other Texas destinations.

How is Airbnb revenue calculated in Huntsville?

The annual and monthly revenue figures for Huntsville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Huntsville, TX market
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and the Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture the most recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.