Hurricane, UT Airbnb Market Data, Statistics, and Occupancy Rates

Hurricane Short-Term Rental Market Overview

Hurricane, UT sits at the doorstep of Zion National Park, giving it a built-in demand engine that few small markets can match. With 522 active Airbnb listings and an average annual revenue of $32,336, the market offers a reasonable revenue-to-price ratio against an average home value of $702,779. Occupancy stability rates above average for the region, though the current 26% average occupancy and $203 ADR trail Utah's statewide figures — a reflection of the market's seasonal, leisure-driven nature rather than a fundamental weakness.

Key Market Statistics

According to Rabbu market data, the Hurricane short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Hurricane

Hurricane draws investor interest because of its proximity to one of America's most-visited national parks, creating reliable leisure demand that supports premium nightly rates for larger properties.

Expert Market Assessment

"Hurricane presents an attractive but nuanced opportunity for STR investors. Revenue peaks sharply in March ($4,004) and again in October ($3,323), with a notable dip during winter months like January ($1,374) — a seasonal pattern tied to national park visitation cycles. The ROI score of 55 out of 100 reflects a market where healthy demand and above-average occupancy stability are balanced against rapid supply growth and an average revenue-to-price ratio. Investors who target larger properties and optimize for shoulder-season bookings stand to capture the strongest returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Hurricane

Average revenue by month in Hurricane

Revenue in Hurricane follows a clear double-peak pattern, with March ($4,004) and October ($3,323) standing out as the strongest months, while January ($1,374) marks the low point — a nearly 3x spread that underscores the importance of pricing strategy and seasonal planning. Summer months hold relatively steady in the $2,600–$3,000 range, offering a reliable mid-tier revenue floor.

Active Airbnb listings by property size in Hurricane

One-bedroom units dominate supply with 123 listings, followed by 3-bedroom (106) and 4-bedroom (89) properties. Studios (20) and 6+ bedroom homes (45) are the most underrepresented segments, which could signal less competition and niche opportunity for investors willing to target either end of the size spectrum.

Average daily rate (ADR) by property size in Hurricane

ADR scales dramatically with size in Hurricane — from $102 for studios and 1-bedrooms to $460 for 6+ bedroom homes, a 4.5x premium. The sharpest rate jump occurs between 3-bedroom ($178) and 4-bedroom ($262) properties, suggesting this is the threshold where group-travel pricing power kicks in.

Average RevPAN by property size in Hurricane

Revenue per available night climbs steadily with property size, but 6+ bedroom homes are the clear outliers at $108 RevPAN — more than double the 4-bedroom figure of $52. Two- and 3-bedroom units both sit at $46, indicating similar yield efficiency despite different nightly rates and occupancy levels.

Average occupancy rates by property size in Hurricane

Two-bedroom properties lead occupancy at 31%, while 4-bedroom units trail at 20% — though lower occupancy for larger homes is more than offset by their significantly higher ADR. The relatively tight 20–31% range across all sizes reflects a market where no single property type monopolizes demand, giving investors flexibility in targeting different guest segments.

Average monthly revenue by property size in Hurricane

Monthly revenue differences are stark: 1-bedroom units average just $1,222 per month, while 6+ bedroom homes pull in $8,259 — nearly seven times as much. The jump from 4-bedroom ($3,816) to 5-bedroom ($4,320) is more modest, but the leap to 6+ bedrooms represents a meaningful revenue tier that appeals to large group rentals.

Average annual revenue by property size in Hurricane

Six-plus bedroom properties deliver the strongest annual revenue at $99,110, followed by 5-bedroom homes at $51,846 — both configurations that cater to the family and group travel demand common near national parks. One-bedroom units earn the least at $14,673 annually, making them a tighter proposition against Hurricane's $702,779 average home value.

Most common amenities for Airbnb listings in Hurricane

Parking (95%) and kitchen access (92%) are near-universal in Hurricane, reflecting the road-trip, self-catering nature of Zion-area travel. Outdoor amenities are notably prevalent — BBQ grills (72%), patios (74%), hot tubs (58%), and pools (48%) — signaling that guests expect resort-style outdoor experiences, and listings without these features may struggle to compete on rate or bookings.

Understanding Hurricane's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Hurricane's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where solid occupancy stability and reasonable revenue-to-price dynamics are partially offset by below-average growth trends and a supply base that's expanding rapidly. The above-average occupancy stability factor is a positive signal for cash-flow consistency, while the average supply/demand balance and revenue-to-price ratio suggest returns are achievable but not exceptional without careful property selection. Investors should pair this data with thorough local regulatory research and a clear strategy around property size, as the revenue gap between small and large homes is among the widest we track.

Short-Term Rental Regulations in Hurricane

Understanding local STR regulations is essential before investing in Hurricane. Here's the current regulatory landscape:

Permit Requirements

Hurricane, Utah may require a short-term rental business license or permit before listing a property on platforms like Airbnb. Investors should verify current requirements directly with the City of Hurricane and Washington County, as local STR regulations in Utah communities can change frequently.

Key Restrictions

Common restrictions in southern Utah STR markets include occupancy limits tied to bedroom count, parking requirements to minimize neighborhood impact, noise ordinances, and potential HOA restrictions that may prohibit or limit rentals. Some municipalities also impose minimum-stay requirements or cap the total number of permitted STR properties in certain zones.

Tax Obligations

Short-term rental hosts in Utah are typically subject to state and local transient room taxes, as well as applicable sales tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with the Utah State Tax Commission and Washington County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Hurricane can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Hurricane's proximity to Zion National Park should continue anchoring spring and fall demand, with March and October likely remaining the strongest booking windows. ADR may see modest upward pressure in the range of 1–3% as larger, premium properties gain traction, though the 144% year-over-year growth in active listings signals that supply is expanding quickly and could temper occupancy gains. Investors should expect occupancy to hover around 25–30% market-wide, with larger homes outperforming on revenue even if their occupancy rates remain lower. Monitoring supply growth relative to visitor trends will be critical for gauging returns through 2027."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Hurricane, UT

What is the average Airbnb occupancy rate in Hurricane?

The average Airbnb occupancy rate in Hurricane is currently 26%, which is below the Utah state average of 42%. This lower figure reflects the market's seasonal, leisure-driven demand — occupancy tends to climb during spring and fall when Zion National Park visitation peaks. Two-bedroom properties lead at 31% occupancy, while larger homes trade slightly lower occupancy for significantly higher nightly rates.

How much do Airbnb hosts make in Hurricane?

On average, Airbnb hosts in Hurricane earn approximately $2,694 per month, or about $32,336 per year based on trailing 12-month data. Revenue varies significantly by property size — 1-bedroom units average around $14,673 annually, while 6+ bedroom properties bring in roughly $99,110 per year. Peak earning months are March and April, when monthly revenue can exceed $3,600–$4,000.

Is Hurricane a good market for Airbnb investment?

Hurricane earns an ROI score of 55 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from strong proximity to Zion National Park, above-average occupancy stability, and premium revenue potential for larger properties. However, rapid supply growth (144% year-over-year increase in listings) and a seasonal demand pattern mean investors should carefully evaluate property type and pricing strategy to maximize returns.

What is the average daily rate (ADR) for Airbnb in Hurricane?

The average daily rate for Airbnb listings in Hurricane is $203, compared to a Utah state average of $494. ADR scales notably with property size — studios and 1-bedroom units average $102 per night, while 6+ bedroom homes command $460 per night. This premium for larger properties reflects the group and family travel demand driven by nearby national park tourism.

Are short-term rentals legal in Hurricane?

Short-term rentals are generally permitted in Hurricane, UT, though hosts may need to obtain a local business license or STR permit. Regulations can vary by zone and may include occupancy limits, parking requirements, and noise restrictions. We recommend checking directly with the City of Hurricane and Washington County for the most current rules before purchasing an investment property.

When is peak season for Airbnb in Hurricane?

Peak season in Hurricane aligns with the busiest months for Zion National Park visitation. March is the highest-earning month at $4,004 in average revenue, followed by April ($3,678) and October ($3,323). Winter months like January ($1,374) and December ($1,642) represent the softest period, creating a clear seasonal pattern that investors should factor into cash-flow planning.

How many Airbnbs are there in Hurricane?

As of April 2026, there are 522 active Airbnb listings in Hurricane. The supply has grown significantly, with a 144% year-over-year increase in active listings. One-bedroom properties make up the largest share at 123 listings, followed by 3-bedroom (106) and 4-bedroom (89) units. Studios are the least represented at just 20 listings.

How is Airbnb revenue calculated in Hurricane?

The annual and monthly revenue figures shown for Hurricane are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Hurricane, UT and surrounding areas
• Occupancy rates, average daily rates, and revenue per available night trends by property size
• Monthly and annual revenue benchmarks based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI) for property cost context
• Popular amenity prevalence across active listings to guide property optimization decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions, regulations, and supply levels can shift. Always verify local STR rules before investing. Individual property results will vary based on location within the market, property condition, amenities offered, pricing strategy, and management quality.