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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Idaho Falls presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Idaho Falls offers STR investors a market defined by strong seasonal swings and growing competition. With 149 active Airbnb listings, an average daily rate of $149 (well below Idaho's $277 state average), and an annual revenue average of $18,571, the market rewards operators who can capture summer demand. A 111% year-over-year listing growth rate signals rising investor interest, though the below-average revenue-to-price ratio means deal sourcing needs to be disciplined.
According to Rabbu market data, the Idaho Falls short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 149 |
| Average Daily Rate (ADR) | vs. $277 state avg. | $149 |
| Average Occupancy Rate | vs. 41% state avg. | 31% |
| RevPAN | ADR * Occupancy Rate | $46 |
| Average Monthly Revenue | Historical 12-month average | $1,547 |
| Average Annual Revenue | Historical 12-month average | $18,571 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors consider Idaho Falls for its gateway proximity to outdoor recreation destinations and the opportunity to capture strong summer revenue, though competition is intensifying rapidly.
Key investment factors
"Idaho Falls presents a competitive opportunity where timing and property selection matter more than in markets with flatter demand curves. Revenue peaks sharply in July and August — hosts can earn nearly $2,881 per month in August compared to just $556 in January, making this one of the more seasonally concentrated markets investors will encounter. The 31% average occupancy rate trails Idaho's 41% state average, and the below-average revenue-to-price ratio suggests that not every property will pencil out. Investors targeting larger homes or those who can capture extended-stay demand during shoulder seasons will be best positioned to generate meaningful returns."
— Rabbu Market Analysis Team
Idaho Falls displays extreme seasonality, with August revenue ($2,881) reaching more than five times January's ($556). The summer corridor from June through September accounts for the majority of annual earnings, making off-season cost management critical for maintaining positive cash flow.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$556 |
| February |
|
$602 |
| March |
|
$750 |
| April |
|
$854 |
| May |
|
$1,335 |
| June |
|
$2,126 |
| July |
|
$2,841 |
| August |
|
$2,881 |
| September |
|
$2,467 |
| October |
|
$1,993 |
| November |
|
$1,148 |
| December |
|
$1,012 |
One-bedroom units dominate supply with 48 listings, while 4-bedroom (16) and 5-bedroom (10) properties are less represented. This thinner supply at larger sizes could present an opportunity for investors, particularly given the higher revenue potential those configurations deliver.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
48 |
| 2 bedrooms |
|
34 |
| 3 bedrooms |
|
27 |
| 4 bedrooms |
|
16 |
| 5 bedrooms |
|
10 |
| 6+ bedrooms |
|
13 |
ADR scales steeply with size in Idaho Falls, from $71 for 1-bedroom listings to $560 for 6+ bedroom properties. The jump from 4-bedroom ($144) to 5-bedroom ($210) is notable, suggesting a premium for group-sized accommodations that could justify the added acquisition cost.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$71 |
| 2 bedrooms |
|
$104 |
| 3 bedrooms |
|
$132 |
| 4 bedrooms |
|
$144 |
| 5 bedrooms |
|
$210 |
| 6+ bedrooms |
|
$560 |
RevPAN climbs consistently from $25 for 1-bedroom units to $93 for 6+ bedroom properties, indicating that larger homes generate more revenue per available night even after accounting for lower occupancy. The 4-bedroom tier at $43 RevPAN offers a solid balance between investment scale and per-night yield.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$25 |
| 2 bedrooms |
|
$32 |
| 3 bedrooms |
|
$38 |
| 4 bedrooms |
|
$43 |
| 5 bedrooms |
|
$57 |
| 6+ bedrooms |
|
$93 |
Smaller properties fill more consistently, with 1-bedroom listings achieving 36% occupancy compared to just 17% for 6+ bedroom homes. Investors choosing larger properties should expect fewer booked nights but higher per-booking revenue, making pricing strategy especially important for cash-flow stability.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
36% |
| 2 bedrooms |
|
31% |
| 3 bedrooms |
|
29% |
| 4 bedrooms |
|
30% |
| 5 bedrooms |
|
27% |
| 6+ bedrooms |
|
17% |
Monthly revenue ranges from $988 for 1-bedroom units to $4,556 for 6+ bedroom properties, with a notable dip at the 5-bedroom level ($2,182) compared to 4-bedroom ($2,329). This suggests that the 4-bedroom configuration may offer a better revenue-to-cost ratio than 5-bedroom homes in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$988 |
| 2 bedrooms |
|
$1,355 |
| 3 bedrooms |
|
$1,723 |
| 4 bedrooms |
|
$2,329 |
| 5 bedrooms |
|
$2,182 |
| 6+ bedrooms |
|
$4,556 |
At the top end, 6+ bedroom properties generate an impressive $54,679 annually, roughly 4.6 times the $11,863 earned by 1-bedroom listings. For investors seeking the strongest return potential relative to effort and scale, 4-bedroom homes at $27,950 annually represent a compelling middle ground with less operational complexity.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$11,863 |
| 2 bedrooms |
|
$16,270 |
| 3 bedrooms |
|
$20,676 |
| 4 bedrooms |
|
$27,950 |
| 5 bedrooms |
|
$26,189 |
| 6+ bedrooms |
|
$54,679 |
Parking (99%) and kitchens (93%) are near-universal, reflecting the practical expectations of Idaho Falls guests who likely arrive by car. Self check-in at 91% has become a baseline requirement, while amenities like hot tubs (13%) and pools (3%) remain rare and could serve as competitive differentiators for listings targeting premium guests.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
99% |
| Kitchen |
|
93% |
| Self Check-in |
|
91% |
| Washer |
|
82% |
| Dryer |
|
79% |
| Backyard |
|
65% |
| Workspace |
|
54% |
| Patio or Balcony |
|
46% |
| Outdoor Furniture |
|
40% |
| Pets |
|
35% |
| BBQ Grill |
|
34% |
| Hot Tub |
|
13% |
| Gym |
|
9% |
| Pool |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Idaho Falls Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Idaho Falls earns a 52 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' band where strong demand meets tighter margins. The below-average revenue-to-price ratio is the primary drag, reflecting home values that are high relative to what typical listings earn, while occupancy stability and market growth trend both score in the average range. Investors should pair this data with thorough local regulatory research and focus on property types — like 4+ bedroom homes — where RevPAN and annual revenue skew meaningfully above the market average.
Understanding local STR regulations is essential before investing in Idaho Falls. Here's the current regulatory landscape:
Investors operating short-term rentals in Idaho Falls, Idaho may need to obtain a business license or STR-specific permit from the city. It's essential to verify current requirements directly with the City of Idaho Falls and Bonneville County, as local regulations can evolve.
Common STR restrictions in markets like Idaho Falls can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Homeowners associations may impose additional restrictions, so investors should review any applicable HOA covenants before purchasing a property intended for short-term rental use.
Short-term rental operators in Idaho are typically subject to state sales tax and local lodging or tourism taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but investors should confirm their specific obligations with the Idaho State Tax Commission.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Idaho Falls can provide current regulatory guidance.
Financing an Airbnb investment in Idaho Falls requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Idaho Falls is likely to see continued supply growth as more investors enter the market, which could put modest downward pressure on occupancy rates currently sitting at 31%. Summer months should remain the primary revenue driver, with ADRs potentially climbing 1–3% as demand from Yellowstone-area tourism holds steady. Investors who lock in properties at favorable price points and manage aggressively during the June–September peak may outperform the market average, though off-season softness will remain a challenge that requires realistic cash-flow planning."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax obligations can change; investors should verify current rules with municipal and state authorities before purchasing.
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