Ipswich, MA Airbnb Market Data, Statistics, and Occupancy Rates

Ipswich Short-Term Rental Market Overview

Ipswich, MA is a small but compelling North Shore coastal market where just 20 active Airbnb listings serve seasonal demand driven by beach access, outdoor recreation, and New England charm. With an average annual revenue of $31,368 and a pronounced summer peak—August listings average $5,146 per month—the market rewards operators who capitalize on warm-weather tourism. Average home values sit at roughly $1.23 million, so investors should carefully weigh acquisition costs against revenue potential, though the limited supply and above-average occupancy stability suggest room for well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Ipswich short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Ipswich

Ipswich appeals to investors seeking a low-competition coastal market with strong seasonal revenue and above-average occupancy stability relative to comparable Massachusetts destinations.

Expert Market Assessment

"Ipswich earns an "Attractive Opportunity" designation with a ROI score of 61 out of 100, reflecting a market that balances healthy seasonal demand against elevated property costs. The summer peak from June through August is unmistakable—monthly revenue roughly quintuples compared to the January–February trough—making this a quintessential seasonal play rather than a year-round cash-flow generator. Two-bedroom units outperform on both occupancy (34% vs. 20%) and annual revenue ($37,534 vs. $28,932), suggesting that family- or group-friendly configurations capture the strongest share of demand. Investors who can tolerate lean winters and optimize for peak-season pricing will find the most value here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ipswich

Average revenue by month in Ipswich

Ipswich displays dramatic seasonality: August leads at $5,146 in average monthly revenue while February bottoms out at just $848, a roughly 6x spread. The profitable window extends from May through October, with a notable secondary spike in October ($3,814) likely tied to fall foliage tourism.

Active Airbnb listings by property size in Ipswich

The market's 20 listings skew heavily toward one-bedroom units (11 listings, or 55% of supply), with two-bedroom properties making up most of the remainder at 5 listings. Larger properties—three bedrooms and above—appear absent from tracked inventory, which could represent an underserved niche for investors willing to accommodate groups or families.

Average daily rate (ADR) by property size in Ipswich

Interestingly, one-bedroom units command a higher ADR of $208 compared to $128 for two-bedroom properties, which may reflect boutique or premium-positioned studios and cottages in the market. Investors considering two-bedroom acquisitions should note that while the nightly rate is lower, the volume advantage in occupancy more than compensates in total revenue.

Average RevPAN by property size in Ipswich

RevPAN is remarkably close across the two tracked sizes: $41 for one-bedroom and $43 for two-bedroom listings. This near-parity suggests that two-bedroom properties' higher occupancy effectively offsets their lower nightly rate, making both configurations viable from a per-night yield perspective.

Average occupancy rates by property size in Ipswich

Two-bedroom properties achieve a 34% occupancy rate—nearly 70% higher than the 20% rate for one-bedroom units. For investors prioritizing consistent bookings and cash-flow predictability, two-bedroom listings clearly offer a more stable demand profile in this market.

Average monthly revenue by property size in Ipswich

Two-bedroom listings generate an average of $3,127 per month, roughly 30% more than the $2,411 earned by one-bedroom properties. This gap reinforces that the occupancy advantage of larger units translates directly into stronger monthly revenue despite a lower nightly rate.

Average annual revenue by property size in Ipswich

On an annual basis, two-bedroom properties earn approximately $37,534 compared to $28,932 for one-bedroom listings—a difference of nearly $8,600. Given that two-bedroom units also represent a smaller share of current supply, they may offer the stronger return profile for new entrants to the Ipswich market.

Most common amenities for Airbnb listings in Ipswich

Parking leads at 100% prevalence, underscoring that car access is non-negotiable in this North Shore market. Kitchen (80%), backyard (60%), and self check-in (55%) round out the top tier, signaling that guests expect a home-like, self-sufficient stay—while niche features like beach access (15%) and waterfront (10%) could serve as powerful differentiators for properties that offer them.

Understanding Ipswich's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ipswich's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, driven primarily by above-average occupancy stability and an average revenue-to-price ratio that reflects the market's high property values. Market growth trend scores below average, consistent with a small, established coastal community rather than a rapidly expanding destination. Investors should pair this data with thorough local regulatory research and realistic cash-flow modeling that accounts for the steep seasonal revenue curve.

Short-Term Rental Regulations in Ipswich

Understanding local STR regulations is essential before investing in Ipswich. Here's the current regulatory landscape:

Permit Requirements

Operators in Ipswich, MA should expect to register their short-term rental with the town and may need a state-level registration through the Massachusetts short-term rental framework. Investors are strongly encouraged to verify current permit and licensing requirements with the Ipswich Town Clerk and the Massachusetts Department of Revenue before listing.

Key Restrictions

Common restrictions in Massachusetts coastal communities can include occupancy caps tied to bedroom count, minimum-stay requirements during certain seasons, noise and parking regulations, and HOA or condo association rules that may prohibit or limit short-term rentals. Permit caps or neighborhood-specific zoning overlays are also possible, so reviewing local bylaws is essential before purchasing.

Tax Obligations

Massachusetts imposes a state room occupancy excise tax on short-term rentals, and municipalities like Ipswich may layer on a local option tax as well. Platforms such as Airbnb often collect and remit these taxes automatically, but hosts should confirm compliance with the Massachusetts Department of Revenue to avoid surprises.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ipswich can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ipswich's STR market is likely to remain heavily seasonal, with the bulk of revenue concentrated between June and October. Occupancy stability rates above the state norm, so hosts who price strategically during shoulder months—particularly October, which already averages $3,814—could extend the profitable window. ADR may see modest growth in the range of 1–3% as supply remains tight, though the below-average market growth trend suggests demand expansion will be gradual rather than explosive. Investors should plan conservatively for winter cash flow, when monthly revenue can dip below $900."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ipswich, MA

What is the average Airbnb occupancy rate in Ipswich?

The average occupancy rate for Airbnb listings in Ipswich is currently 23%, which falls below the Massachusetts state average of 44%. This reflects the market's strong seasonality—demand surges in summer and tapers off significantly during winter. Two-bedroom properties tend to perform better at 34% occupancy compared to 20% for one-bedroom units.

How much do Airbnb hosts make in Ipswich?

On a trailing 12-month basis, the average Ipswich Airbnb host earns approximately $31,368 per year, or about $2,614 per month. Two-bedroom properties lead with an average annual revenue of $37,534, while one-bedroom listings average $28,932. Revenue is heavily weighted toward the summer months, with August generating the highest average at $5,146.

Is Ipswich a good market for Airbnb investment?

Ipswich carries a Rabbu ROI Score of 61 out of 100, rated as an "Attractive Opportunity." The market benefits from above-average occupancy stability and a balanced supply-demand dynamic across its 20 active listings. However, average home values around $1.23 million mean acquisition costs are significant, and the pronounced seasonality requires careful cash-flow planning for the off-season months.

What is the average daily rate (ADR) for Airbnb in Ipswich?

The current average daily rate in Ipswich is $246, well below the Massachusetts state average of $582. One-bedroom listings command a higher ADR of $208 compared to $128 for two-bedroom properties, though two-bedroom units compensate with higher occupancy and overall revenue. This pricing dynamic suggests that guest expectations and property positioning play a key role in rate optimization.

Are short-term rentals legal in Ipswich?

Short-term rentals operate in Ipswich, MA, as evidenced by the 20 active Airbnb listings currently in the market. Massachusetts has a statewide framework for STR registration and taxation, and Ipswich may have additional local requirements. Prospective hosts should verify permit, zoning, and registration requirements with local authorities before listing a property.

When is peak season for Airbnb in Ipswich?

Peak season in Ipswich runs from June through October, with August delivering the highest average monthly revenue at $5,146. July ($4,929) and October ($3,814) are also strong months. The off-season stretches from November through March, with January and February dipping below $900 on average—a pattern typical of New England coastal markets.

How many Airbnbs are there in Ipswich?

As of April 2026, there are 20 active Airbnb listings in Ipswich. The supply is concentrated in smaller properties: 11 one-bedroom and 5 two-bedroom listings account for the tracked inventory. Year-over-year listing growth is 150%, though this reflects a small absolute base, so even a handful of new listings can produce large percentage swings.

How is Airbnb revenue calculated in Ipswich?

The annual and monthly revenue figures shown for Ipswich are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, seasonal peaks and slower periods are naturally reflected in the figures. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ipswich market
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026; actual market conditions may have shifted since this snapshot. Local regulations, permit requirements, and tax obligations should be independently verified before making any investment decision.