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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Iron River shows standout short-term rental potential based on its current revenue, occupancy, and pricing trends.
Iron River, MI offers an unusually favorable revenue-to-price ratio for short-term rental investors, with average home values around $213,310 and trailing annual revenue of $30,932 — a combination that's hard to find in many Michigan markets. The market is small at just 28 active Airbnb listings, and while occupancy sits at 25% (well below the 42% state average), the above-average ADR of $312 and strong summer earnings help compensate. This is a seasonal, recreation-driven market where investors who price and market strategically can capture meaningful returns relative to low acquisition costs.
According to Rabbu market data, the Iron River short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 28 |
| Average Daily Rate (ADR) | vs. $350 state avg. | $312 |
| Average Occupancy Rate | vs. 42% state avg. | 25% |
| RevPAN | ADR * Occupancy Rate | $77 |
| Average Monthly Revenue | Historical 12-month average | $2,577 |
| Average Annual Revenue | Historical 12-month average | $30,932 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Low property prices paired with strong summer nightly rates give Iron River a revenue-to-price ratio that stands out among Michigan's smaller STR markets.
Key investment factors
"Iron River earns a Standout Opportunity designation with an ROI score of 78 out of 100, driven primarily by its impressive revenue-to-price ratio. The market is distinctly seasonal: July and August deliver the lion's share of annual income, while April bottoms out at just $660 in average revenue. Investors who can weather the off-season dips — or supplement with winter bookings targeting snowmobilers and outdoor enthusiasts — stand to benefit from one of Michigan's more affordable STR entry points. The below-average occupancy rate is the main risk factor, but it's partially offset by above-average nightly rates that keep per-booking revenue healthy."
— Rabbu Market Analysis Team
Iron River's revenue peaks sharply in July ($4,477) and August ($4,276), with a dramatic trough in April at just $660 — a spread of nearly $3,800 that underscores the market's deep seasonality. Winter months hold steadier than fall, with January through March averaging around $2,300–$2,400, likely driven by snowmobile and winter recreation traffic.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,292 |
| February |
|
$2,442 |
| March |
|
$2,441 |
| April |
|
$660 |
| May |
|
$1,648 |
| June |
|
$2,946 |
| July |
|
$4,477 |
| August |
|
$4,276 |
| September |
|
$3,249 |
| October |
|
$2,604 |
| November |
|
$1,495 |
| December |
|
$2,396 |
The market's supply is tightly concentrated, with 13 three-bedroom and 7 two-bedroom listings accounting for the tracked inventory. The absence of larger property types (4+ bedrooms) could represent an opportunity for investors willing to offer more space and differentiation in a small market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
7 |
| 3 bedrooms |
|
13 |
Three-bedroom properties command $274 per night compared to $206 for two-bedroom units, a 33% premium that aligns with the added space and capacity guests expect for group or family trips. For investors, the step-up in ADR from two to three bedrooms suggests that the marginal cost of a larger property is likely well-justified by higher nightly rates.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$206 |
| 3 bedrooms |
|
$274 |
Revenue per available night tells a clear story: three-bedroom listings generate $71 RevPAN versus $43 for two-bedroom units, reflecting both higher rates and slightly better occupancy. This gap of nearly 65% makes three-bedroom properties the stronger revenue generators on a per-night basis in Iron River.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$43 |
| 3 bedrooms |
|
$71 |
Three-bedroom listings achieve 26% occupancy while two-bedroom units sit at 21%, with both figures reflecting the seasonal nature of demand in this market. Neither size category delivers year-round consistency, so investors should plan for concentrated booking windows and budget for extended vacancies during slower months.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
21% |
| 3 bedrooms |
|
26% |
Three-bedroom properties average $2,735 per month compared to $1,657 for two-bedroom listings, representing a 65% revenue advantage that's meaningful when weighed against the incremental cost of acquiring a slightly larger property. For investors targeting cash flow, the three-bedroom configuration is clearly the higher earner in Iron River.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$1,657 |
| 3 bedrooms |
|
$2,735 |
At $32,824 in average annual revenue, three-bedroom properties outpace two-bedroom units ($19,885) by nearly $13,000 per year. Given Iron River's average home value of $213,310, a well-performing three-bedroom listing offers a more compelling return profile and should be the primary target for revenue-focused investors.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$19,885 |
| 3 bedrooms |
|
$32,824 |
Every listed property in Iron River offers a kitchen, and 93% provide parking — both essentials for the rural, self-service nature of stays here. Notably, 57% of listings advertise lake access and 54% feature waterfront positioning, signaling that proximity to water is a key competitive differentiator and guest expectation in this market.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
93% |
| BBQ Grill |
|
86% |
| Self Check-in |
|
75% |
| Outdoor Furniture |
|
75% |
| Backyard |
|
68% |
| Patio or Balcony |
|
64% |
| Washer |
|
64% |
| Dryer |
|
61% |
| Lake Access |
|
57% |
| Waterfront |
|
54% |
| Workspace |
|
36% |
| Pets |
|
29% |
| Sauna |
|
21% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Iron River Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Iron River's ROI score of 78 out of 100 places it in the Standout Opportunity tier, driven by an above-average revenue-to-price ratio that reflects the market's low acquisition costs relative to earning potential. Occupancy stability scores below average, which is consistent with the deep seasonality visible in the monthly revenue data, so investors should weigh this against their tolerance for uneven cash flow. Pairing these metrics with thorough local regulatory research and a realistic off-season strategy will help determine whether Iron River fits your investment goals.
Understanding local STR regulations is essential before investing in Iron River. Here's the current regulatory landscape:
Short-term rental operators in Iron River, MI should verify whether the city or Iron County requires STR permits or registration before listing a property. Michigan does not impose a statewide STR permit, so requirements vary by municipality — contacting local planning or zoning offices is the best first step.
Common restrictions that may apply in markets like Iron River include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Investors should also check for any HOA covenants or deed restrictions that could limit short-term rental activity, especially in lakefront communities.
Michigan levies a 6% state use tax on short-term accommodations, and Iron County may impose additional local lodging or excise taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their specific obligations with a local tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Iron River can provide current regulatory guidance.
Financing an Airbnb investment in Iron River requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Iron River's short-term rental market is likely to see continued summer-driven demand, with July and August remaining the revenue anchors at $4,000+ per month. ADR may hold steady or inch up 1–3% as the listing count, which grew 111% year-over-year, begins to stabilize and competition finds its equilibrium. Occupancy could face modest downward pressure from new supply, though the market's affordable entry point and outdoor recreation appeal should keep investor interest healthy. Investors should plan for significant off-season softness — particularly in April — and budget accordingly."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.
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