Ironton, MO Airbnb Market Data, Statistics, and Occupancy Rates

Ironton Short-Term Rental Market Overview

Ironton, MO is a small but intriguing short-term rental market with just 15 active Airbnb listings and an average daily rate of $161—well below the $240 Missouri state average—making it accessible for investors seeking lower entry costs. Average annual revenue sits at $20,233 against average home values of $226,457, producing an above-average revenue-to-price ratio that catches the eye despite modest occupancy. The market has seen significant supply growth at 111% year-over-year, signaling rising investor interest in this rural Missouri destination known for its proximity to natural attractions in the Iron County area.

Key Market Statistics

According to Rabbu market data, the Ironton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Ironton

Ironton appeals to investors looking for affordable property acquisition in a nature-driven market where the revenue-to-price ratio outperforms many Missouri peers.

Expert Market Assessment

"Ironton represents a competitive but selective opportunity for STR investors. The above-average revenue-to-price ratio is the market's strongest draw, while below-average occupancy stability at 19%—compared to the 28% Missouri state average—means cash flow will be lumpy and heavily seasonal. Revenue peaks sharply in July at $3,949 and drops to just $246 in February, so investors need to plan for significant off-season softness. Those who can source properties at or below the area's $226,457 average and optimize for the May-through-October high season stand to extract solid value from this small, growing market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ironton

Average revenue by month in Ironton

Ironton shows dramatic seasonality, with July peaking at $3,949 and February bottoming out at just $246—a spread of over $3,700. The May-through-October window accounts for the vast majority of annual income, making off-season cost management critical for maintaining positive cash flow.

Active Airbnb listings by property size in Ironton

All reported active listings in Ironton are concentrated in the 1-bedroom category, with 7 listings tracked at that size. This homogeneity could signal an opportunity for investors willing to offer larger properties that differentiate from the existing supply.

Average daily rate (ADR) by property size in Ironton

One-bedroom properties command an ADR of $160, closely aligned with the overall market average of $161. With only one property size category reporting, there's limited data to assess premium pricing for larger units, though introducing multi-bedroom options could unlock higher nightly rates.

Average RevPAN by property size in Ironton

One-bedroom listings generate a RevPAN of $15, reflecting the combined impact of the $160 ADR and the low 9% occupancy rate for that segment. This figure sits well below the overall market RevPAN of $31, suggesting that properties outside the 1-bedroom category may be driving stronger per-night revenue.

Average occupancy rates by property size in Ironton

One-bedroom properties average just 9% occupancy, significantly below the market-wide 19% average. This gap implies that other property types in the market are filling at notably higher rates, and investors eyeing 1-bedroom units should plan for limited booking frequency.

Average monthly revenue by property size in Ironton

One-bedroom listings earn an average of $1,135 per month, falling below the overall market average of $1,686. The shortfall reinforces that 1-bedrooms in Ironton, while numerous, aren't the top revenue generators—diversifying into other configurations could improve monthly income.

Average annual revenue by property size in Ironton

At $13,620 in annual revenue, 1-bedroom properties trail the market-wide average of $20,233 by a meaningful margin. Investors targeting higher return potential may want to explore multi-bedroom or unique property types that appear to drive the market's overall revenue upward.

Most common amenities for Airbnb listings in Ironton

Kitchens and self check-in are universal at 100%, while outdoor-oriented amenities like parking (93%), BBQ grills (87%), and outdoor furniture (80%) dominate—reflecting a guest base drawn to Ironton's natural setting. Pet-friendly listings at 53% also suggest that accommodating travelers with pets is becoming a competitive expectation in this market.

Understanding Ironton's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ironton's ROI score of 53 out of 100 places it in the 'Competitive Opportunity' band, meaning there's genuine upside but also factors that require careful navigation. The above-average revenue-to-price ratio and favorable supply/demand balance are the strongest tailwinds, while below-average occupancy stability—driven by heavy seasonality—tempers the overall score. Investors should pair this data with thorough local regulatory research and a realistic assessment of off-season cash-flow gaps before committing.

Short-Term Rental Regulations in Ironton

Understanding local STR regulations is essential before investing in Ironton. Here's the current regulatory landscape:

Permit Requirements

Ironton, Missouri may require short-term rental operators to obtain a local business license or permit, and investors should verify current requirements with the City of Ironton and Iron County offices before listing a property. Missouri does not impose a statewide STR registration, so local rules will be the primary consideration.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, noise ordinances, parking requirements, and potential HOA covenants that restrict or prohibit short-term rentals. Investors should also check for any minimum-stay requirements or caps on the number of rental permits issued in the area.

Tax Obligations

Missouri imposes a state sales tax on short-term lodging, and Iron County or the City of Ironton may levy an additional transient occupancy or tourism tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ironton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ironton's STR market is likely to continue attracting new listings as investors respond to the favorable revenue-to-price ratio, though the rapid 111% supply growth could put downward pressure on occupancy if demand doesn't keep pace. Seasonal revenue data suggests July will remain the standout month, with summer and early fall driving the bulk of annual income. ADR may hold steady in the $155–$170 range given the market's positioning below the state average, while occupancy could hover around 17–22% depending on how new supply is absorbed. Investors who time their pricing to capture the May-through-October peak window should see the most reliable returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ironton, MO

What is the average Airbnb occupancy rate in Ironton?

The average Airbnb occupancy rate in Ironton is currently 19%, which falls below the Missouri state average of 28%. This reflects the market's seasonal nature—demand concentrates heavily in the warmer months from May through October, with significant drop-offs during winter. Investors should factor this seasonality into their cash-flow projections and pricing strategies.

How much do Airbnb hosts make in Ironton?

On average, Airbnb hosts in Ironton earn approximately $1,686 per month and $20,233 per year based on trailing 12-month booking data. Revenue varies significantly by season, with July generating the highest monthly average at $3,949 and February the lowest at $246. Individual results depend on property quality, pricing strategy, amenities offered, and how well hosts capture peak-season demand.

Is Ironton a good market for Airbnb investment?

Ironton earns an ROI score of 53 out of 100, placing it in the 'Competitive Opportunity' category. The market's strongest attribute is its above-average revenue-to-price ratio, meaning the income potential relative to property costs is better than many Missouri markets. However, below-average occupancy stability and a small listing pool mean investors need to be selective about property acquisition and prepared for seasonal revenue swings. It can work well for investors who secure properties at reasonable prices and optimize operations for the peak outdoor season.

What is the average daily rate (ADR) for Airbnb in Ironton?

The average daily rate for Airbnb listings in Ironton is $161, which is notably lower than the $240 Missouri state average. This lower ADR reflects the rural, nature-oriented character of the market and keeps guest expectations accessible. For 1-bedroom properties specifically, the ADR is $160, closely mirroring the market average.

Are short-term rentals legal in Ironton?

Short-term rentals are generally permitted in Ironton, MO, though local regulations, permits, or business licenses may apply. Investors should check directly with the City of Ironton and Iron County for current requirements, including any zoning restrictions or HOA rules that could affect a specific property. It's also wise to consult a local real estate attorney before purchasing.

When is peak season for Airbnb in Ironton?

Peak season in Ironton runs from May through October, with July standing out as the top-earning month at $3,949 in average revenue. June ($2,700), August ($2,790), and October ($2,234) also perform well above the annual monthly average. The slowest months are January and February, when average revenue drops to $438 and $246 respectively, reflecting the strong outdoor and nature-driven seasonality of this market.

How many Airbnbs are there in Ironton?

As of April 2026, there are 15 active Airbnb listings in Ironton. The market has experienced substantial growth, with listings increasing 111% year-over-year. Despite this rapid expansion, the total supply remains quite small, which means new entrants can have an outsized impact on overall market dynamics.

How is Airbnb revenue calculated in Ironton?

The annual and monthly revenue figures for Ironton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ironton, MO market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data from active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have changed since the reporting period. Local regulations, tax requirements, and permit rules should be independently verified before making any investment decision.