Jackson, MI Airbnb Market Data, Statistics, and Occupancy Rates

Jackson Short-Term Rental Market Overview

Jackson, MI presents an appealing entry point for short-term rental investors, with an above-average revenue-to-price ratio driven by modest home values averaging $303,320 and annual STR revenue around $32,563. The market is small — just 40 active Airbnb listings — which means less competition but also lower overall demand, as reflected in a 26% occupancy rate that trails Michigan's 42% state average. Still, strong summer seasonality with monthly revenues peaking near $5,478 in July creates a meaningful earning window, and the compact supply suggests room for well-positioned properties to capture outsized share.

Key Market Statistics

According to Rabbu market data, the Jackson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Jackson

Jackson's favorable revenue-to-price ratio and limited supply create an accessible STR investment opportunity in a market where competition remains thin and property costs are well below the Michigan average.

Expert Market Assessment

"Jackson earns an ROI score of 68 out of 100, placing it in the "Attractive Opportunity" tier — largely on the strength of its favorable revenue-to-price dynamics. The market exhibits sharp seasonality: July revenue of $5,478 is more than five times the February low of $948, so investors should budget for lean winter months and treat the May-through-October corridor as the primary earning season. Occupancy and growth trends both register as average, meaning this isn't a hypergrowth market, but steady fundamentals and affordable entry costs make it worth a closer look for investors comfortable managing seasonal cash-flow swings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jackson

Average revenue by month in Jackson

Jackson's revenue cycle is heavily summer-weighted, with July ($5,478) delivering more than five times the revenue of the weakest month, February ($948). The May-through-October window accounts for the vast majority of annual earnings, making seasonal pricing and calendar management critical for maximizing returns.

Active Airbnb listings by property size in Jackson

Two-bedroom units dominate supply with 16 of the 40 active listings, followed by 1-bedrooms (10) and 4-bedrooms (5). The complete absence of 3-bedroom and 5+ bedroom listings in the data may signal an underserved niche that could attract families or groups looking for mid-sized accommodations.

Average daily rate (ADR) by property size in Jackson

ADR scales dramatically with size in Jackson — 4-bedroom properties command $575 per night, roughly 4.5 times the $128 rate for 2-bedroom units and over five times the $113 rate for 1-bedrooms. The steep premium on larger homes suggests strong group or event-driven demand that investors with bigger properties can capitalize on.

Average RevPAN by property size in Jackson

Four-bedroom properties deliver the highest RevPAN at $82, outperforming 2-bedrooms ($43) and 1-bedrooms ($34) despite their much lower occupancy. This indicates that the substantial ADR premium on larger units more than compensates for fewer booked nights, making them the strongest per-night revenue generators.

Average occupancy rates by property size in Jackson

Smaller properties fill more consistently, with 2-bedrooms leading at 34% occupancy and 1-bedrooms close behind at 31%, while 4-bedroom homes average just 14%. Investors in larger properties should expect fewer but higher-value bookings, while smaller units offer steadier — though lower-revenue — cash flow.

Average monthly revenue by property size in Jackson

Four-bedroom properties top the monthly revenue chart at $3,100, nearly double the $1,738 and $1,709 that 2- and 1-bedroom units generate respectively. The relatively narrow gap between 1- and 2-bedroom revenue suggests diminishing returns at the smaller end, while larger homes offer a clearer revenue advantage.

Average annual revenue by property size in Jackson

On an annual basis, 4-bedroom homes generate $37,206 — roughly 78–81% more than 1-bedroom ($20,517) and 2-bedroom ($20,860) units. For investors weighing acquisition costs against revenue potential, the 4-bedroom segment offers the strongest annual return, though the higher purchase price and lower occupancy require careful financial planning.

Most common amenities for Airbnb listings in Jackson

Every listing in Jackson offers a kitchen (100%), and self check-in (90%) and parking (88%) are near-universal, reflecting guest expectations for convenience and accessibility. Outdoor-oriented amenities like BBQ grills (50%), backyards (43%), and lake access (23%) highlight the market's recreational character — investors adding waterfront access or hot tubs could differentiate in a market where only 15–23% of listings currently offer those features.

Understanding Jackson's ROI Score: 68/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jackson's ROI score of 68 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects the market's affordable home values relative to STR income potential. Occupancy stability, market growth, and supply/demand balance all score in the average range, indicating a market that isn't overheated but offers solid fundamentals for disciplined investors. Pairing these metrics with thorough local regulatory research and a seasonal cash-flow plan will help investors make a well-informed decision.

Short-Term Rental Regulations in Jackson

Understanding local STR regulations is essential before investing in Jackson. Here's the current regulatory landscape:

Permit Requirements

Operators planning to list a short-term rental in Jackson, Michigan should verify whether a local STR permit or registration is required by contacting the City of Jackson's planning or zoning department. Michigan does not impose a statewide STR permitting framework, so requirements can vary and investors should confirm current rules before listing.

Key Restrictions

Common restrictions that may apply to short-term rentals in Jackson include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants can also restrict or prohibit STR use in certain neighborhoods, so investors should review any applicable deed restrictions before purchasing.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to the state's 6% use tax and may owe local accommodations or excise taxes depending on the jurisdiction. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should verify their specific obligations with the Michigan Department of Treasury and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jackson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jackson's STR market is expected to maintain its pronounced summer-driven revenue cycle, with peak months (June through September) continuing to generate the bulk of annual income. The 111% year-over-year growth in active listings signals rising investor interest, which could put modest pressure on occupancy rates if demand doesn't keep pace. ADR may see incremental gains in the 2–4% range for well-amenitized properties, though occupancy is likely to hover in the 25–30% range market-wide. Investors should plan conservatively for winter softness while capitalizing on the lucrative warm-weather months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jackson, MI

What is the average Airbnb occupancy rate in Jackson?

The average occupancy rate for Airbnb listings in Jackson, MI is currently 26%, which is below the Michigan state average of 42%. Occupancy varies significantly by property size, with 2-bedroom units achieving the highest rate at 34% and 4-bedroom properties averaging just 14%. The lower overall occupancy reflects Jackson's seasonal demand patterns, with summer months driving the majority of bookings.

How much do Airbnb hosts make in Jackson?

Airbnb hosts in Jackson earn an average of $2,713 per month and approximately $32,563 per year based on trailing 12-month performance. Revenue varies considerably by property size — 4-bedroom listings lead at roughly $3,100/month ($37,206 annually), while 1- and 2-bedroom units average closer to $1,709–$1,738 per month. Individual results depend on factors like property quality, pricing strategy, and seasonal management.

Is Jackson a good market for Airbnb investment?

Jackson scores 68 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market's strongest attribute is its above-average revenue-to-price ratio, supported by home values averaging $303,320 — well below the state norm. Investors should be aware of the pronounced seasonality and below-average occupancy, but the low competition (only 40 active listings) and affordable acquisition costs make it a compelling option for those who can manage cash flow through slower winter months.

What is the average daily rate (ADR) for Airbnb in Jackson?

The average daily rate in Jackson is $269, which sits below the Michigan state average of $350. ADR varies significantly by property size: 1-bedroom units average $113, 2-bedrooms come in at $128, and 4-bedroom properties command a substantial premium at $575 per night. The wide ADR gap between smaller and larger units suggests that group-friendly properties can capture meaningfully higher nightly rates.

Are short-term rentals legal in Jackson?

Short-term rentals are generally permitted in Jackson, MI, though hosts should verify current local permit and zoning requirements with the City of Jackson before listing. Michigan does not have a statewide ban on STRs, but individual municipalities may impose their own registration, licensing, or operational rules. It's advisable to review any HOA restrictions and confirm tax obligations with local and state authorities.

When is peak season for Airbnb in Jackson?

Peak season in Jackson runs from June through August, with July being the strongest month at an average revenue of $5,478 per listing. June ($4,174) and August ($4,940) also deliver robust earnings. The shoulder months of May ($2,964) and September–October ($3,502 and $2,984 respectively) offer decent returns as well, while winter months from December through March see revenues drop to roughly $948–$1,871.

How many Airbnbs are there in Jackson?

There are currently 40 active Airbnb listings in Jackson, MI as of April 2026. The market has seen significant growth, with a 111% year-over-year increase in active listings. Supply is concentrated among 2-bedroom properties (16 listings), followed by 1-bedroom units (10 listings) and 4-bedroom homes (5 listings), with notable gaps in 3-bedroom and 5+ bedroom inventory.

How is Airbnb revenue calculated in Jackson?

The annual and monthly revenue figures for Jackson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like July's $5,478 average) and slower periods (like February's $948). Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers including Rabbu proprietary analytics

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the most recent reporting period. Local regulations, tax requirements, and permit rules are subject to change — always verify current requirements with municipal and state authorities before investing.