Jackson, MS Airbnb Market Data, Statistics, and Occupancy Rates

Jackson Short-Term Rental Market Overview

Jackson, MS stands out for its favorable revenue-to-price ratio, with average home values around $189,589 and annual STR revenue averaging $14,426 — a combination that appeals to investors seeking cash-flow-positive properties without heavy upfront capital. The market currently hosts 182 active Airbnb listings with an average daily rate of $130 and a 33% occupancy rate, both of which compare favorably to the Mississippi state average. While occupancy stability and growth trends show room for improvement, the low barrier to entry keeps Jackson on the radar for investors targeting affordable Southern markets.

Key Market Statistics

According to Rabbu market data, the Jackson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jackson

Jackson's combination of low property costs and above-average revenue-to-price performance makes it an appealing entry point for investors who want meaningful yield without six-figure annual revenue requirements.

Expert Market Assessment

"Jackson presents a moderate-to-attractive opportunity for STR investors, primarily driven by its strong revenue-to-price fundamentals rather than high absolute revenue. The market's seasonality is relatively mild — revenue ranges from roughly $909 in February to $1,417 in July, a spread that won't leave operators scrambling during quieter months. However, occupancy stability and market growth trends are rated below average, and the sharp increase in active listings warrants attention. Investors who target larger properties and manage pricing dynamically are best positioned to capture the strongest returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jackson

Average revenue by month in Jackson

Jackson's revenue peaks in June and July at roughly $1,414–$1,417, while January and February represent the softest months near $909–$913 — a seasonal spread of about 56%. This moderate seasonality means investors can expect year-round income with a clear summer bump rather than extreme feast-or-famine cycles.

Active Airbnb listings by property size in Jackson

One-bedroom listings dominate Jackson's supply at 88 of 182 total, nearly half the market, while 4-bedroom properties are scarce with just 11 listings. The limited supply of larger units, combined with their significantly higher revenue and occupancy, suggests an underserved niche that could reward investors willing to acquire bigger properties.

Average daily rate (ADR) by property size in Jackson

ADR climbs steeply with size in Jackson: 1-bedrooms average just $63/night while 4-bedrooms command $273 — more than four times the rate. The jump from 3-bedroom ($167) to 4-bedroom ($273) is especially pronounced, indicating strong pricing power for larger properties that can accommodate groups or families.

Average RevPAN by property size in Jackson

RevPAN follows a dramatic upward curve, from $22 for 1-bedrooms to $130 for 4-bedroom properties — nearly six times the smallest category. This gap reflects both higher nightly rates and superior occupancy at the 4-bedroom level, making larger units the clear RevPAN leaders in Jackson.

Average occupancy rates by property size in Jackson

Four-bedroom listings lead occupancy at 48%, well above the 1-bedroom rate of 36% and the 2-bedroom rate of just 25%. The 2-bedroom segment's notably low occupancy suggests oversaturation or pricing misalignment relative to what guests in Jackson are seeking, while larger homes appear to face less competitive pressure.

Average monthly revenue by property size in Jackson

Monthly revenue ranges from $578 for 1-bedroom units to $2,795 for 4-bedroom properties, with 3-bedrooms earning $1,635. The gap between 1-bedroom and 2-bedroom revenue ($578 vs. $1,452) is substantial, making the jump to a 2-bedroom a meaningful step up in earnings potential.

Average annual revenue by property size in Jackson

Four-bedroom properties generate an average of $33,547 annually — nearly five times the $6,943 earned by 1-bedroom listings and roughly 1.7 times the $19,623 from 3-bedrooms. For investors focused on maximizing revenue per property, 4-bedroom homes in Jackson offer the strongest absolute return, though acquisition and operating costs should be weighed accordingly.

Most common amenities for Airbnb listings in Jackson

Parking (98%) and self check-in (90%) are near-universal in Jackson's STR market, reflecting strong guest expectations for convenience and easy access. Kitchens (75%), workspaces (67%), and laundry facilities (62–64%) also appear in the majority of listings, signaling that guests — likely a mix of business travelers and longer-stay visitors — value home-like functionality over resort-style perks.

Understanding Jackson's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jackson's ROI Score of 61 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio that reflects favorable yields relative to the market's low property costs. However, below-average marks in occupancy stability, market growth trend, and supply/demand balance temper the overall score, signaling that the market rewards strategic operators more than passive ones. Investors should pair these metrics with local regulatory research and focus on underserved property sizes — particularly 3- and 4-bedroom homes — to capture the strongest risk-adjusted returns.

Short-Term Rental Regulations in Jackson

Understanding local STR regulations is essential before investing in Jackson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jackson, Mississippi may be required to obtain permits or register with local authorities before listing a property. Investors should verify current STR permit and licensing requirements directly with the City of Jackson and the State of Mississippi, as regulations can evolve.

Key Restrictions

Common restrictions that may apply in Jackson include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. Additionally, HOA covenants or neighborhood-specific rules could impose further limitations, so it's important to review any applicable deed restrictions or community guidelines before purchasing an investment property.

Tax Obligations

STR hosts in Mississippi are generally subject to state sales tax and local lodging or tourism taxes on short-term rental income. Many booking platforms collect and remit these taxes automatically, but operators should confirm their specific obligations with the Mississippi Department of Revenue and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jackson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jackson's STR market is likely to see continued demand supported by its role as Mississippi's capital and largest city, though the 204% year-over-year growth in active listings signals a rapidly expanding supply that could put pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest revenue will remain strongest from June through August, with softer performance in January and February. Investors should plan for ADR adjustments in the range of 1–3% and anticipate occupancy hovering between 30–35% market-wide, with larger properties outperforming on both fronts. Careful pricing strategy during off-peak months will be essential to maintaining steady cash flow."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jackson, MS

What is the average Airbnb occupancy rate in Jackson?

The average Airbnb occupancy rate in Jackson, MS is currently 33%, which outperforms the Mississippi state average of 29%. Occupancy varies significantly by property size — 4-bedroom listings lead at 48%, while 2-bedroom units sit lower at 25%. Investors choosing the right property configuration can meaningfully outperform the market average.

How much do Airbnb hosts make in Jackson?

On average, Airbnb hosts in Jackson earn approximately $1,202 per month or $14,426 per year based on trailing 12-month booking data. Earnings vary considerably by property size: 1-bedroom listings average around $578/month, while 4-bedroom properties can bring in roughly $2,795/month. Peak earnings occur during the summer months, with July averaging $1,417 across all property types.

Is Jackson a good market for Airbnb investment?

Jackson earns a Rabbu ROI Score of 61 out of 100, rated as an 'Attractive Opportunity.' The market's strongest suit is its above-average revenue-to-price ratio — with average home values near $189,589, the entry cost is well below most STR markets while still generating meaningful income. Occupancy stability and market growth trend below average, so investors should focus on well-located, larger properties and plan for dynamic pricing to maximize returns.

What is the average daily rate (ADR) for Airbnb in Jackson?

The average daily rate for Airbnb listings in Jackson is $130, which is well below the Mississippi state average of $318. ADR scales substantially with property size: 1-bedroom listings average $63/night, 2-bedrooms reach $128, 3-bedrooms command $167, and 4-bedroom properties achieve $273/night. The lower ADR relative to the state reflects Jackson's affordable positioning, which pairs with lower acquisition costs for attractive yield potential.

Are short-term rentals legal in Jackson?

Short-term rentals do operate in Jackson, MS, with 182 active Airbnb listings currently in the market. However, operators may need to obtain permits or business licenses and comply with local zoning rules. Regulations can change, so prospective investors should check directly with the City of Jackson and consult local legal counsel to ensure full compliance before listing a property.

When is peak season for Airbnb in Jackson?

Peak season in Jackson runs from June through July, when average monthly revenue hits $1,414–$1,417. The summer months broadly outperform, with May and August also averaging around $1,243. The slowest months are January and February, where revenue dips to approximately $909–$913. The seasonal spread is moderate, meaning Jackson doesn't experience the dramatic swings seen in resort-driven markets.

How many Airbnbs are there in Jackson?

As of April 2026, there are 182 active Airbnb listings in Jackson, MS. The market has seen significant growth, with a 204% year-over-year increase in active listings. The supply skews heavily toward smaller units — 1-bedroom listings make up the largest segment at 88, followed by 42 two-bedroom and 29 three-bedroom properties, with only 11 four-bedroom listings.

How is Airbnb revenue calculated in Jackson?

The annual and monthly revenue figures for Jackson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, location within Jackson, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across multiple property configurations
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks from the Zillow Home Value Index (ZHVI) for investment analysis
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of April 2026 and may not reflect recent regulatory changes or market shifts. Individual property results will vary based on location, condition, management quality, and pricing strategy.