Jackson, NH Airbnb Market Data, Statistics, and Occupancy Rates

Jackson Short-Term Rental Market Overview

Jackson, NH stands out as a compact yet compelling short-term rental market nestled in New Hampshire's White Mountains, where outdoor recreation and seasonal tourism drive steady visitor demand. With just 51 active Airbnb listings, the market remains relatively uncrowded, and an average daily rate of $432 — well above the $322 state average — reflects the premium guests are willing to pay for mountain getaways. Average annual revenue of $56,711 per listing and a 53% occupancy rate that also edges past the state benchmark suggest a market where well-positioned properties can generate meaningful returns.

Key Market Statistics

According to Rabbu market data, the Jackson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jackson

Jackson appeals to investors seeking premium nightly rates in a low-supply mountain resort market where outdoor recreation sustains multi-season demand.

Expert Market Assessment

"Jackson earns an ROI score of 59 out of 100, placing it in the "Attractive Opportunity" tier — a market where revenue and demand are healthy relative to property costs, though not without caveats. Seasonality is the defining feature here: August revenues can top $10,000, while April dips below $2,000, creating a roughly 5:1 peak-to-trough ratio that investors need to plan around. The revenue-to-price ratio and occupancy stability both rate as average, suggesting that at a median home value near $935,000, returns are achievable but require disciplined pricing and operational efficiency to stay comfortably positive."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jackson

Average revenue by month in Jackson

Jackson's revenue profile is sharply seasonal — August leads at $10,271 and July follows at $8,820, while April bottoms out at just $1,923. The roughly 5x spread between peak and trough months means investors should budget for significant cash-flow variability and capitalize aggressively on the June-through-October window when monthly revenues consistently exceed $4,000.

Active Airbnb listings by property size in Jackson

Three-bedroom properties dominate Jackson's supply with 21 of the 51 active listings, while 2-bedroom and 4-bedroom units are tied at 11 each. The relative scarcity of larger homes could represent an opportunity, particularly given 4-bedrooms' outsized revenue performance.

Average daily rate (ADR) by property size in Jackson

ADR scales steeply with size in Jackson: 2-bedroom listings average $318 per night, 3-bedrooms command $399, and 4-bedroom properties reach $585 — an 84% premium over 2-bedrooms. For investors, the jump to 4 bedrooms delivers the strongest rate premium, though acquisition costs for larger mountain homes will also be higher.

Average RevPAN by property size in Jackson

Four-bedroom properties deliver the strongest RevPAN at $289, meaningfully ahead of 3-bedrooms ($186) and 2-bedrooms ($183) which perform nearly identically on this metric. This suggests that while 2-bedroom units compensate for lower rates with higher occupancy, 4-bedroom homes generate the best revenue per available night overall.

Average occupancy rates by property size in Jackson

Two-bedroom units lead in occupancy at 58%, while 3-bedroom (47%) and 4-bedroom (49%) properties trail by roughly 10 percentage points. The higher fill rate for smaller units offers more consistent cash flow, though it doesn't fully offset the revenue advantage of larger properties.

Average monthly revenue by property size in Jackson

Four-bedroom listings are the top monthly earners at $6,192, followed by 2-bedrooms at $4,570 and 3-bedrooms at $3,858. Notably, 2-bedroom units outpace 3-bedrooms on monthly revenue thanks to their higher occupancy, making them a competitive option for investors seeking lower acquisition costs.

Average annual revenue by property size in Jackson

Annual revenue clearly favors larger properties: 4-bedroom homes average $74,305, compared to $54,841 for 2-bedrooms and $46,296 for 3-bedrooms. Investors targeting the best gross revenue potential should focus on 4-bedroom configurations, though the spread between 2- and 3-bedroom performance suggests that mid-sized units in Jackson may face stiffer competition or softer pricing power.

Most common amenities for Airbnb listings in Jackson

Kitchen access (100%), parking (98%), and laundry facilities (88%) are virtually universal in Jackson's listings, reflecting guest expectations for self-sufficient mountain stays. Outdoor-oriented amenities like BBQ grills (88%), patios (86%), and backyards (69%) are also prevalent, while hot tubs — present in 41% of listings — and ski-in/ski-out access (14%) represent differentiators that can help a property stand out.

Understanding Jackson's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jackson's ROI score of 59 out of 100 lands it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property values and occupancy stability both register as average — solid fundamentals rather than exceptional ones. The below-average market growth trend is the primary drag on the score, suggesting that listing expansion or demand gains haven't been accelerating in recent periods. Investors should pair these metrics with thorough local regulatory research and a realistic seasonal cash-flow model before committing capital.

Short-Term Rental Regulations in Jackson

Understanding local STR regulations is essential before investing in Jackson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jackson, NH may need to register or obtain a permit from the town, and New Hampshire's state-level requirements — including fire safety and life-safety inspections — may also apply. Investors should verify current permit obligations directly with Jackson's town offices and the New Hampshire Department of Safety before listing a property.

Key Restrictions

Common restrictions in New Hampshire mountain towns can include occupancy limits tied to septic capacity, minimum-stay requirements during peak periods, noise and nuisance ordinances, and parking caps based on lot size. HOA covenants in certain developments may further limit or prohibit short-term rentals, so reviewing deed restrictions is an important early step.

Tax Obligations

New Hampshire imposes a Meals & Rooms Tax on short-term rentals, which hosts are required to collect and remit. Major booking platforms often handle tax collection automatically, but operators should confirm compliance with the New Hampshire Department of Revenue Administration to ensure all obligations are met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jackson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jackson's STR market is expected to continue benefiting from its pronounced summer peak — August alone averages over $10,000 in monthly revenue — while winter ski season and fall foliage provide secondary demand drivers. Occupancy is likely to hold in the low-to-mid 50% range, with ADR potentially ticking up 1–3% as supply remains limited and White Mountains tourism stays resilient. Investors should note that market growth trend has been rated below average, so outsized listing-count expansion could temper per-property performance. Seasonal revenue swings will remain significant, making cash-reserve planning essential for the quieter spring shoulder months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jackson, NH

What is the average Airbnb occupancy rate in Jackson?

The average Airbnb occupancy rate in Jackson, NH is currently 53%, which is above the New Hampshire state average of 49%. Occupancy varies by property size — 2-bedroom units lead at 58%, while 3-bedroom and 4-bedroom properties average 47% and 49% respectively. Seasonal fluctuations play a significant role, with summer months driving the strongest booking volumes.

How much do Airbnb hosts make in Jackson?

Airbnb hosts in Jackson, NH earn an average of $4,725 per month, which translates to roughly $56,711 in annual revenue based on trailing 12-month booking data. Larger properties tend to earn more — 4-bedroom listings average $74,305 annually, while 2-bedroom units bring in about $54,841 and 3-bedroom properties average $46,296. Peak summer months like August can generate over $10,000 in a single month.

Is Jackson a good market for Airbnb investment?

Jackson carries an ROI score of 59 out of 100, rated as an "Attractive Opportunity." The market benefits from premium nightly rates ($432 ADR), limited competition (just 51 active listings), and multi-season tourism demand from skiing, hiking, and fall foliage. However, average home values sit near $935,000 and the market growth trend is rated below average, so investors should carefully model cash flow — especially during the slower spring shoulder season — before committing.

What is the average daily rate (ADR) for Airbnb in Jackson?

The average daily rate for Airbnb listings in Jackson, NH is $432, which is 34% higher than the New Hampshire state average of $322. ADR scales significantly with property size: 2-bedroom properties average $318 per night, 3-bedrooms average $399, and 4-bedroom homes command $585 per night. This premium pricing reflects the desirability of the White Mountains location and the quality of accommodations guests expect.

Are short-term rentals legal in Jackson?

Short-term rentals generally operate in Jackson, NH, but hosts may be required to register or obtain permits from the town, and must comply with New Hampshire's state-level requirements including the Meals & Rooms Tax. Regulations can change, so prospective investors should verify the latest rules with Jackson's town offices and relevant state agencies before purchasing or listing a property.

When is peak season for Airbnb in Jackson?

Peak season in Jackson, NH runs through the summer months, with August generating the highest average monthly revenue at $10,271, followed closely by July at $8,820. A secondary peak occurs in fall — October averages $5,111 — driven by foliage tourism, and February's $5,127 average reflects winter ski season demand. The slowest period is spring, with April averaging just $1,923 in monthly revenue.

How many Airbnbs are there in Jackson?

As of April 2026, there are 51 active Airbnb listings in Jackson, NH. The supply is concentrated among 3-bedroom properties (21 listings), with 2-bedroom and 4-bedroom units each accounting for 11 listings. This relatively small inventory means the market isn't oversaturated, though it also means data on niche property types may be limited.

How is Airbnb revenue calculated in Jackson?

The annual and monthly revenue figures for Jackson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like August's $10,271) and slower periods (like April's $1,923). Individual results can vary based on property quality, pricing strategy, location within Jackson, and how effectively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jackson, NH market
• Occupancy rates and average daily rate trends by property size and month
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment context
• Data aggregated from multiple proprietary and third-party sources for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual conditions may have shifted since collection. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.