Jackson, TN Airbnb Market Data, Statistics, and Occupancy Rates

Jackson Short-Term Rental Market Overview

Jackson, TN is a smaller short-term rental market with 87 active Airbnb listings and an average annual revenue of $17,085 per property. With an average daily rate of $138—well below the Tennessee state average of $309—and occupancy sitting at 26%, the market rewards investors who can source the right property type and manage costs carefully. Year-over-year listing growth of 82% signals rising investor interest, though the relatively modest revenue figures mean deal selection will be critical to achieving solid returns.

Key Market Statistics

According to Rabbu market data, the Jackson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jackson

Jackson appeals to investors because of its affordable home values relative to Tennessee averages, rapid supply growth signaling rising demand, and meaningful revenue upside for larger properties.

Expert Market Assessment

"Jackson presents a competitive but measured opportunity, reflected in its ROI score of 51 out of 100. Revenue potential is heavily stratified by property size—4-bedroom units earn roughly $2,808 per month versus just $559 for 1-bedrooms—which means investors targeting the right configuration can meaningfully outperform the market average. Seasonality is moderate: revenue ramps from a January low of $981 to a September peak of $1,722, giving operators a roughly 75% swing between the slowest and busiest months. The combination of rapid supply growth and below-average occupancy stability underscores the importance of pricing discipline and guest experience in standing out."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jackson

Average revenue by month in Jackson

Revenue in Jackson follows a clear seasonal arc, climbing from a January low of $981 to a September peak of $1,722—a spread of roughly 75%. The strongest earning window runs from May through December, with August through October representing the most lucrative stretch for operators.

Active Airbnb listings by property size in Jackson

Three-bedroom homes dominate Jackson's supply with 32 listings, followed by 2-bedrooms (23) and 1-bedrooms (18), while 4-bedroom properties are the scarcest at just 10 listings. The limited supply of 4-bedroom units, combined with their outsized revenue performance, may signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Jackson

ADR scales sharply with size in Jackson: 1-bedrooms average $91 per night while 4-bedrooms command $245, a nearly 2.7x premium. The jump from 3-bedroom ($151) to 4-bedroom ($245) is especially steep, suggesting guests are willing to pay significantly more for that extra room.

Average RevPAN by property size in Jackson

Four-bedroom properties deliver the strongest RevPAN at $90, far outpacing 2-bedrooms ($32) and 3-bedrooms ($31), which perform nearly identically. One-bedroom units lag at $18 per available night, indicating that their lower ADR and occupancy combine to produce thin per-night yield.

Average occupancy rates by property size in Jackson

Four-bedroom listings lead occupancy at 37%, followed by 2-bedrooms at 30%, while 3-bedrooms (21%) and 1-bedrooms (20%) trail notably. The stronger occupancy for larger units suggests group travelers and families drive much of Jackson's demand, making cash flow more reliable for bigger properties.

Average monthly revenue by property size in Jackson

Monthly revenue ranges dramatically from $559 for 1-bedroom units to $2,808 for 4-bedroom properties, with 3-bedrooms earning $1,670. The gap highlights how significantly property configuration affects income—investors upgrading from a 2-bedroom ($1,200/month) to a 3-bedroom can expect roughly 39% more revenue.

Average annual revenue by property size in Jackson

Four-bedroom homes lead annual revenue at $33,707, more than five times the $6,710 generated by 1-bedroom units and nearly 2.4 times the $14,402 from 2-bedrooms. For investors evaluating return potential, the 4-bedroom segment offers the strongest top-line numbers, though acquisition and operating costs should be weighed carefully.

Most common amenities for Airbnb listings in Jackson

Parking (95%), kitchen (89%), and washer (82%) top the amenity list, signaling that Jackson guests prioritize practical, home-like conveniences over luxury extras. Premium amenities like pools (6%) and EV chargers (6%) are rare, which could present differentiation opportunities for investors willing to invest in standout features.

Understanding Jackson's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jackson's ROI score of 51 out of 100 places it in the Competitive Opportunity band, meaning the market has genuine upside but demands careful deal selection. The revenue-to-price ratio rates as average—home values are moderate but so are revenues—while occupancy stability and supply/demand balance both fall below average, reflecting a market where new supply is outpacing demand growth. On the positive side, the market growth trend scores above average, suggesting improving fundamentals; investors should pair this data with thorough local regulatory research and focus on high-performing property sizes to maximize returns.

Short-Term Rental Regulations in Jackson

Understanding local STR regulations is essential before investing in Jackson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jackson, Tennessee may need to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements with the City of Jackson and the State of Tennessee, as local registration rules can change and may vary by zoning district.

Key Restrictions

Common restrictions that may apply to STRs in Jackson include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, and parking mandates—especially given that 95% of local listings already offer parking. HOA rules and deed restrictions can also limit or prohibit short-term rentals in certain neighborhoods, so reviewing covenants before purchasing is strongly advised.

Tax Obligations

Tennessee imposes a state sales tax and a local occupancy or lodging tax on short-term rentals, and platforms like Airbnb often collect and remit some or all of these on behalf of hosts. Investors should confirm the specific rates and filing obligations with the Tennessee Department of Revenue and the City of Jackson to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jackson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jackson's above-average market growth trend suggests continued new demand, though the below-average occupancy stability indicates that revenue may remain uneven across seasons. Investors can expect the strongest booking months from August through December, with ADR potentially nudging up 1–3% as supply growth moderates and operators refine their pricing. Occupancy rates may settle in the 25–30% range market-wide, with larger properties continuing to outperform. Selective investors who target 3- or 4-bedroom homes should be best positioned to capture improving demand without over-leveraging in a competitive field."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jackson, TN

What is the average Airbnb occupancy rate in Jackson?

The average Airbnb occupancy rate in Jackson, TN is currently 26%, which trails the Tennessee state average of 29%. Occupancy varies significantly by property size, with 4-bedroom units leading at 37% and 1-bedrooms sitting at just 20%. Investors should note that these are market-wide averages—properties with competitive pricing, strong amenities, and responsive management often exceed these figures.

How much do Airbnb hosts make in Jackson?

On average, Airbnb hosts in Jackson earn about $1,423 per month or $17,085 per year based on trailing 12-month data. Earnings vary substantially by property size: 1-bedroom listings average $6,710 annually, while 4-bedroom homes bring in approximately $33,707 per year. Individual results depend on factors like location, guest reviews, pricing strategy, and seasonal management.

Is Jackson a good market for Airbnb investment?

Jackson carries an ROI score of 51 out of 100, placing it in the 'Competitive Opportunity' category. The market's above-average growth trend and affordable home values ($368,575 average) are encouraging, but below-average occupancy stability and a competitive supply landscape mean investors need to be selective. Larger properties—particularly 3- and 4-bedroom homes—offer the strongest revenue-to-cost potential, and pairing data analysis with on-the-ground regulatory research is recommended.

What is the average daily rate (ADR) for Airbnb in Jackson?

The average daily rate for Airbnb listings in Jackson is $138, which is well below the Tennessee state average of $309. ADR scales with property size: 1-bedroom units average $91, 2-bedrooms $108, 3-bedrooms $151, and 4-bedrooms command $245 per night. The lower ADR relative to the state reflects Jackson's position as a more affordable, value-oriented market.

Are short-term rentals legal in Jackson?

Short-term rentals are generally permitted in Jackson, TN, though operators may need to obtain local permits or business licenses and comply with applicable zoning rules. Tennessee also imposes state-level tax obligations on STR hosts. Regulations can evolve, so prospective investors should contact the City of Jackson planning department and the Tennessee Department of Revenue for the most current requirements before listing a property.

When is peak season for Airbnb in Jackson?

Peak season in Jackson runs from late summer through fall, with September generating the highest average monthly revenue at $1,722, followed by October at $1,680. Revenue remains strong through November and December (both around $1,545). The slowest months are January ($981) and February ($1,043), so investors should plan for a meaningful seasonal dip during early winter.

How many Airbnbs are there in Jackson?

As of April 2026, there are 87 active Airbnb listings in Jackson, TN. The market has seen significant growth, with an 82% year-over-year increase in active listings. Three-bedroom properties are the most common (32 listings), followed by 2-bedrooms (23), 1-bedrooms (18), and 4-bedrooms (10).

How is Airbnb revenue calculated in Jackson?

The annual and monthly revenue figures for Jackson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jackson, TN market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Supply distribution and popular amenity breakdowns across active listings
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.