Jackson, WY Airbnb Market Data, Statistics, and Occupancy Rates

Jackson Short-Term Rental Market Overview

Jackson, WY stands out as one of the most premium short-term rental markets in the country, with an average daily rate of $696—well above the $569 Wyoming state average—and annual revenue averaging $103,504 per listing. Occupancy runs at 59%, also significantly ahead of the state's 48% benchmark, reflecting persistent demand from visitors drawn to the Teton Range and surrounding national parks. However, with average home values exceeding $4.4 million, the revenue-to-price ratio is compressed, making careful deal sourcing essential for investors aiming to achieve strong cash-on-cash returns.

Key Market Statistics

According to Rabbu market data, the Jackson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jackson

Investors are drawn to Jackson for its combination of elite tourism demand, above-average occupancy, and the pricing power that comes with a world-class mountain destination—though sky-high property costs demand disciplined underwriting.

Expert Market Assessment

"Jackson represents a competitive but rewarding opportunity for investors who can navigate its high entry costs. The market's ROI score of 38 out of 100 reflects the tension between exceptional top-line revenue and some of the most expensive real estate in the Mountain West—revenue-to-price and supply/demand ratios both sit below average. Seasonality is sharply defined: July delivers peak monthly revenue near $17,157 while April and November dip below $2,250, so cash reserves and smart pricing strategies matter. For investors who can source deals below the $4.4 million average or target higher-bedroom-count properties that generate outsized returns, the fundamentals here remain compelling."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jackson

Average revenue by month in Jackson

Jackson exhibits dramatic seasonality, with July topping the chart at $17,157 in average monthly revenue and November bottoming out at just $1,969—a nearly 9x spread. A secondary winter peak from January through March ($9,359–$9,763) adds meaningful revenue, but investors should plan for steep drop-offs in April and November when shoulder-season demand virtually evaporates.

Active Airbnb listings by property size in Jackson

Two-bedroom and 3-bedroom properties dominate Jackson's supply at 120 and 115 listings respectively, together accounting for nearly two-thirds of the market. Larger configurations—particularly 5-bedroom (16 listings) and 6+ bedroom (7 listings)—are notably scarce, which could signal an opportunity for investors willing to enter at a higher price point to capture outsized revenue with less direct competition.

Average daily rate (ADR) by property size in Jackson

ADR scales aggressively with bedroom count in Jackson: studios and 1-bedrooms sit in the $233–$255 range, while 4-bedroom properties jump to $1,292 and 6+ bedrooms command an extraordinary $3,136 per night. The sharpest premium step occurs between 3-bedroom ($676) and 4-bedroom ($1,292), nearly doubling the nightly rate—suggesting investors targeting luxury family or group accommodations can capture disproportionate pricing power.

Average RevPAN by property size in Jackson

Revenue per available night climbs steadily from $98 for studios to $1,940 for 6+ bedroom properties, with 5-bedroom listings delivering a particularly strong $1,314 RevPAN thanks to a combination of high ADR and the market's best occupancy rate at 70%. Even mid-range 3-bedroom units generate $417 in RevPAN, roughly matching the overall market average.

Average occupancy rates by property size in Jackson

Five-bedroom properties lead occupancy at 70%, while 2-bedroom and 3-bedroom units perform consistently at 62–63%, comfortably above the market average for smaller configurations. Studios lag at 42%, suggesting that the smallest units face stiffer competition or weaker demand relative to the guest profiles Jackson attracts.

Average monthly revenue by property size in Jackson

Monthly revenue ranges from $4,684 for studios to $39,036 for 6+ bedroom properties, with a clear inflection point at the 4-bedroom tier where average monthly revenue reaches $15,660. Three-bedroom units at $10,178 per month offer a solid middle-ground option for investors seeking meaningful income without the acquisition cost of the largest homes.

Average annual revenue by property size in Jackson

Annual revenue potential stretches from $56,219 for studios up to $468,432 for 6+ bedroom homes, with 5-bedroom properties generating roughly $296,435—a strong figure given their relatively limited supply. Four-bedroom units at $187,920 annually also stand out as a potentially attractive configuration, balancing high revenue against somewhat lower acquisition and operating costs compared to the largest properties.

Most common amenities for Airbnb listings in Jackson

Parking (97%) and a full kitchen (94%) are near-universal expectations for Jackson guests, while laundry facilities (85%), self check-in (78%), and outdoor features like patios (71%) and hot tubs (51%) round out the most common amenities. The 14% prevalence of ski-in/ski-out access reflects the resort character of the market, and investors who can offer this feature alongside staples like a hot tub and dedicated workspace may enjoy a meaningful competitive edge.

Understanding Jackson's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jackson's ROI score of 38 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where investor interest and visitor demand are undeniably strong but elevated property prices compress the revenue-to-price ratio to below-average levels. Occupancy stability and market growth trend both score above average, indicating reliable demand and positive momentum—yet the supply/demand balance also sits below average as the 71% year-over-year listing growth introduces more competition. Investors should pair this data with thorough local regulatory research and focus on property sizes and locations that can outperform the market average to justify Jackson's premium entry costs.

Short-Term Rental Regulations in Jackson

Understanding local STR regulations is essential before investing in Jackson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jackson, Wyoming may be required to obtain a business license or specific STR permit before listing their property. Investors should verify current requirements directly with the Town of Jackson and Teton County, as local regulations can evolve.

Key Restrictions

Common restrictions in mountain resort communities like Jackson can include occupancy limits per bedroom, minimum night-stay requirements during certain seasons, noise and nuisance ordinances, designated parking requirements, and potential HOA covenants that limit or prohibit short-term rentals in specific developments. It's essential to confirm whether the target property falls within a zone or community that permits STR activity.

Tax Obligations

Short-term rental hosts in Wyoming are generally subject to state sales tax and a local lodging tax, which may be collected and remitted automatically by platforms like Airbnb. Investors should confirm the current tax rates and any additional local assessments with the Wyoming Department of Revenue and Teton County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jackson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jackson's STR market is expected to sustain robust seasonal demand, with summer months (June through September) continuing to drive the bulk of annual revenue and winter ski season providing a reliable secondary peak. Occupancy stability is rated above average, and the market growth trend also scores favorably, suggesting that nightly rates could see modest increases in the range of 3–5% as visitor volumes grow. That said, a 71% year-over-year increase in active listings signals rising competition, which may temper occupancy gains for newer properties unless they differentiate on amenities or location. Investors should anticipate strong peak-season performance while budgeting conservatively for the pronounced shoulder-season dips in April and November."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jackson, WY

What is the average Airbnb occupancy rate in Jackson?

The average Airbnb occupancy rate in Jackson is currently 59%, which is notably higher than the Wyoming state average of 48%. Occupancy varies by property size, with 5-bedroom listings reaching the highest rate at 70%, followed by 2-bedroom and 3-bedroom properties at 63% and 62%, respectively. Studios tend to sit lower at around 42%.

How much do Airbnb hosts make in Jackson?

On average, Airbnb hosts in Jackson earn approximately $8,625 per month and $103,504 per year, based on trailing 12-month booking data. Revenue varies significantly by property size—studios average about $56,219 annually, while 6+ bedroom properties can generate upwards of $468,432 per year. Larger properties in Jackson command substantial premiums due to high nightly rates and solid occupancy.

Is Jackson a good market for Airbnb investment?

Jackson offers strong revenue potential and above-average occupancy, making it attractive for STR investors. However, average home values exceed $4.4 million, which compresses the revenue-to-price ratio. The market scores 38 out of 100 on Rabbu's ROI Score, categorized as a 'Competitive Opportunity'—meaning demand is robust but entry costs are high, so selective deal sourcing and targeting the right property size are critical to achieving healthy returns.

What is the average daily rate (ADR) for Airbnb in Jackson?

The average daily rate for Airbnb listings in Jackson is $696, significantly above the Wyoming state average of $569. ADR scales sharply with property size: studios average $233 per night, while 4-bedroom properties command $1,292 and 6+ bedroom homes can reach $3,136 per night.

Are short-term rentals legal in Jackson?

Short-term rentals do operate in Jackson, WY, with 371 active Airbnb listings currently in the market. However, local regulations may require permits, business licenses, or compliance with zoning restrictions. Investors should consult the Town of Jackson and Teton County directly to confirm current rules and any restrictions that may apply to a specific property or neighborhood.

When is peak season for Airbnb in Jackson?

Peak season in Jackson centers on summer, with July leading at an average monthly revenue of $17,157, followed by August at $15,160 and June at $11,206. A secondary winter peak occurs from January through March, when ski season drives revenues between $9,359 and $9,763 per month. The slowest months are April ($2,244) and November ($1,969), reflecting the shoulder seasons between ski and summer tourism.

How many Airbnbs are there in Jackson?

As of April 2026, there are 371 active Airbnb listings in Jackson. The market has experienced significant growth, with a 71% year-over-year increase in active listings. The supply is concentrated in 2-bedroom (120 listings) and 3-bedroom (115 listings) properties, while larger homes with 5 or more bedrooms remain relatively scarce.

How is Airbnb revenue calculated in Jackson?

The annual and monthly revenue figures shown for Jackson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jackson, WY market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for supply, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify with Jackson and Teton County authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.