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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Jacksons Gap presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Jacksons Gap, Alabama sits on the shores of Lake Martin — one of the state's most popular recreational lakes — and its short-term rental market reflects that lakefront appeal. With an average daily rate of $303 (well above the $247 state average) and average annual revenue of $47,031 across just 27 active listings, the market offers premium nightly rates in a small, concentrated inventory. However, an 18% average occupancy rate signals highly seasonal demand, meaning investors need to capitalize on peak summer months to hit revenue targets. The 119% year-over-year listing growth shows increasing investor interest, which makes selective deal sourcing especially important.
According to Rabbu market data, the Jacksons Gap short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 27 |
| Average Daily Rate (ADR) | vs. $247 state avg. | $303 |
| Average Occupancy Rate | vs. 38% state avg. | 18% |
| RevPAN | ADR * Occupancy Rate | $55 |
| Average Monthly Revenue | Historical 12-month average | $3,919 |
| Average Annual Revenue | Historical 12-month average | $47,031 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Jacksons Gap attracts STR investors because of its premium lake-driven nightly rates and small supply base, though success depends on navigating sharp seasonal swings and rising competition.
Key investment factors
"Jacksons Gap presents a competitive opportunity with clear strengths and notable caveats. The market's premium ADR and lakefront positioning are genuine advantages, but the 18% average occupancy rate — well below the 38% state average — underscores just how seasonal this market is. Revenue is heavily front-loaded into summer: July listings earn an average of $9,335, while January drops to just $437, creating a roughly 21:1 peak-to-trough ratio. Investors who can tolerate thin winters and maximize the May–September corridor can still achieve meaningful annual returns, particularly with larger properties that command both higher rates and better RevPAN."
— Rabbu Market Analysis Team
Jacksons Gap displays extreme seasonality, with July revenue averaging $9,335 — more than 21 times the January low of $437. The profitable window runs from May through September, and investors should plan for minimal income from November through February when monthly averages drop below $3,300.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$437 |
| February |
|
$1,084 |
| March |
|
$2,916 |
| April |
|
$3,046 |
| May |
|
$5,086 |
| June |
|
$5,977 |
| July |
|
$9,335 |
| August |
|
$5,840 |
| September |
|
$4,807 |
| October |
|
$3,867 |
| November |
|
$3,292 |
| December |
|
$1,339 |
Three-bedroom properties make up the largest share of supply with 9 listings, followed by 4-bedrooms (7) and 1-bedrooms (5). The absence of 2-bedroom and 5+ bedroom listings in the data could indicate either a gap in supply or a lack of demand for those configurations in this lake market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 3 bedrooms |
|
9 |
| 4 bedrooms |
|
7 |
ADR scales sharply with size in Jacksons Gap: 4-bedroom listings command $351 per night — nearly 2.6 times the $136 rate for 1-bedroom units. The jump from 3-bedroom ($235) to 4-bedroom represents a $116 premium, suggesting that larger lakefront homes capture a meaningful pricing advantage.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$136 |
| 3 bedrooms |
|
$235 |
| 4 bedrooms |
|
$351 |
Four-bedroom properties deliver the highest RevPAN at $58, outpacing 3-bedrooms ($39) and 1-bedrooms ($29) by significant margins. Despite having the same 17% occupancy as 3-bedroom units, the 4-bedroom category's higher ADR translates into substantially better revenue per available night.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$29 |
| 3 bedrooms |
|
$39 |
| 4 bedrooms |
|
$58 |
Occupancy rates are tight across all property sizes, with 1-bedrooms leading modestly at 21% and both 3- and 4-bedroom categories averaging 17%. The uniformly low occupancy across sizes reinforces that seasonal demand patterns — rather than property configuration — are the primary constraint on fill rates in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
21% |
| 3 bedrooms |
|
17% |
| 4 bedrooms |
|
17% |
Four-bedroom properties lead monthly revenue at $4,264, followed by 3-bedrooms at $2,979 and 1-bedrooms at $2,287. The roughly $1,285 monthly gap between 4-bedroom and 3-bedroom units highlights the outsized earning potential of larger lakefront homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,287 |
| 3 bedrooms |
|
$2,979 |
| 4 bedrooms |
|
$4,264 |
Annual revenue tops out at $51,177 for 4-bedroom properties, with 3-bedrooms generating $35,748 and 1-bedrooms earning $27,444. For investors weighing acquisition costs against revenue potential, the 4-bedroom tier offers the strongest absolute return, though underwriting against $1M+ average home values is essential.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$27,444 |
| 3 bedrooms |
|
$35,748 |
| 4 bedrooms |
|
$51,177 |
Kitchen and washer are universal at 100% of listings, while BBQ grills (93%), lake access (89%), and parking (89%) round out the near-essentials. The 89% lake access rate confirms this is fundamentally a waterfront-driven market, and investors should consider amenities like hot tubs (only 11% prevalence) as potential differentiators.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Washer |
|
100% |
| BBQ Grill |
|
93% |
| Lake Access |
|
89% |
| Parking |
|
89% |
| Dryer |
|
85% |
| Self Check-in |
|
85% |
| Waterfront |
|
78% |
| Outdoor Furniture |
|
70% |
| Patio or Balcony |
|
67% |
| Backyard |
|
56% |
| Workspace |
|
52% |
| Pets |
|
41% |
| Hot Tub |
|
11% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Jacksons Gap Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Jacksons Gap's ROI score of 53 out of 100 places it in the "Competitive Opportunity" band, reflecting a market where strong investor interest and premium rates are counterbalanced by below-average occupancy stability and rising supply. The revenue-to-price ratio and market growth trend both register as average, while occupancy stability scores below average — a direct reflection of the market's heavy seasonal concentration. Investors should pair this data with thorough local regulatory research and focus on properties that can command peak-season premiums to make the numbers work.
Understanding local STR regulations is essential before investing in Jacksons Gap. Here's the current regulatory landscape:
Short-term rental operators in Jacksons Gap, Alabama may need to obtain a business license or STR permit from the local municipality or Tallapoosa County. Investors should verify current registration requirements directly with local authorities before listing a property.
Common restrictions that may apply to STRs in this area include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Additionally, HOA covenants are prevalent in many lakefront communities and can impose their own restrictions on short-term rentals, so reviewing any applicable deed restrictions is essential before purchasing.
Alabama imposes a state lodging tax on short-term rentals, and Tallapoosa County may levy additional local lodging or sales taxes. Many booking platforms collect and remit state-level taxes on behalf of hosts, but investors should confirm that all county and municipal obligations are fully covered.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jacksons Gap can provide current regulatory guidance.
Financing an Airbnb investment in Jacksons Gap requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Jacksons Gap's STR market will likely continue its pattern of strong summer peaks and quieter winters, with July remaining the dominant revenue month. ADR may see modest upward pressure in the $305–$315 range as new, higher-quality listings enter the market, though occupancy could remain in the 16–20% range on an annualized basis given the sharp seasonality. The rapid 119% growth in active listings suggests supply is catching up to demand, which could compress margins if inventory continues expanding at this pace. Investors who focus on waterfront 4-bedroom properties and optimize pricing during the May–September window are best positioned to outperform market averages."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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