Jacksonville Beach, FL Airbnb Market Data, Statistics, and Occupancy Rates

Jacksonville Beach Short-Term Rental Market Overview

Jacksonville Beach delivers an average annual revenue of $40,849 across its 500 active Airbnb listings, with a $255 ADR and 42% occupancy rate. While occupancy trails the Florida state average of 54%, the market's above-average occupancy stability and beachfront appeal create a compelling baseline for investors who target the right property size. The ROI score of 59 out of 100 places this market in the "Attractive Opportunity" tier, suggesting healthy demand relative to property values for those willing to optimize their strategy.

Key Market Statistics

According to Rabbu market data, the Jacksonville Beach short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jacksonville Beach

Jacksonville Beach combines coastal tourism appeal with above-average occupancy stability and a clear revenue premium for larger properties, making it a market worth evaluating for STR investors.

Expert Market Assessment

"With an ROI score of 59, Jacksonville Beach sits in attractive territory — not a slam dunk, but a market with genuine upside for the right approach. Seasonality is moderate: March leads at $4,477 in average monthly revenue while January is the softest at $2,640, creating a spread that's manageable rather than extreme. The occupancy stability factor rates above average, which is a meaningful advantage for investors planning around consistent cash flow. However, the 128% year-over-year growth in active listings signals a rapidly expanding supply side that investors should factor into their projections."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jacksonville Beach

Average revenue by month in Jacksonville Beach

March is the revenue peak at $4,477, with July close behind at $4,303, while January bottoms out at $2,640 — a peak-to-trough spread of roughly $1,800 that signals moderate but manageable seasonality. The summer months from May through July offer a sustained high-revenue window, making this market attractive for investors who want steady mid-year income without extreme off-season drops.

Active Airbnb listings by property size in Jacksonville Beach

Two-bedroom properties dominate supply with 151 listings, followed closely by 3-bedrooms at 136, while the 5-bedroom (25) and 6+ bedroom (13) segments remain thin. The scarcity of larger homes relative to their revenue potential suggests an opportunity for investors who can acquire and manage properties with five or more bedrooms.

Average daily rate (ADR) by property size in Jacksonville Beach

ADR climbs steeply with bedroom count — from $116 for studios to $689 for 6+ bedroom homes — with the sharpest jump occurring between 4-bedroom ($375) and 5-bedroom ($566) properties. This premium-to-size scaling suggests that larger properties capture group and family travel demand willing to pay significantly more per night.

Average RevPAN by property size in Jacksonville Beach

Revenue per available night follows a clear upward trajectory, from $50 for studios and 1-bedrooms to $347 for 6+ bedroom properties. The jump from 4-bedroom ($145) to 5-bedroom ($228) RevPAN is particularly notable, indicating that crossing the 5-bedroom threshold unlocks disproportionately higher earning power even after factoring in occupancy.

Average occupancy rates by property size in Jacksonville Beach

Occupancy rates are relatively compressed across property sizes, ranging from 38% for 1-bedrooms to 50% for 6+ bedroom homes. Two-bedroom units hold a solid 48% occupancy, making them a reliable mid-market option, while 6+ bedroom properties' 50% rate — combined with their premium ADR — makes them the standout for revenue optimization.

Average monthly revenue by property size in Jacksonville Beach

Monthly revenue ranges from $1,656 for studios to $13,727 for 6+ bedroom properties, with a meaningful step-up at each size increment. Five-bedroom homes at $10,774 per month offer a compelling sweet spot, generating roughly double the revenue of 4-bedroom units ($5,397) while being more attainable than the scarce 6+ bedroom category.

Average annual revenue by property size in Jacksonville Beach

Annual revenue potential spans from $19,874 for studios to $164,729 for 6+ bedroom homes, with 5-bedroom properties generating an impressive $129,295 per year. For investors evaluating return potential against acquisition costs, the 4-bedroom tier at $64,772 annually offers a strong middle ground between accessible entry price and meaningful revenue generation.

Most common amenities for Airbnb listings in Jacksonville Beach

Parking (98%) and kitchen access (97%) are near-universal, reflecting baseline guest expectations in this market, while self check-in (91%) has become a standard operational feature. Beach access appears in only 41% of listings, suggesting properties that can credibly offer this amenity hold a differentiation advantage — and outdoor features like patios (74%), grills (56%), and backyards (64%) clearly resonate with the beach-vacation traveler profile.

Understanding Jacksonville Beach's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jacksonville Beach's ROI score of 59 out of 100 lands in the "Attractive Opportunity" band, driven primarily by above-average occupancy stability and average marks across revenue-to-price ratio, market growth, and supply/demand balance. The above-average occupancy stability is a meaningful differentiator — it suggests more predictable cash flow than markets with similar overall scores but more volatile booking patterns. Investors should pair this data with local regulatory research and a clear strategy around property size, since the revenue gap between small and large properties here is substantial.

Short-Term Rental Regulations in Jacksonville Beach

Understanding local STR regulations is essential before investing in Jacksonville Beach. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jacksonville Beach, Florida may be required to obtain permits or register their property with local authorities before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Jacksonville Beach and the State of Florida, as regulations can change.

Key Restrictions

Common restrictions in Florida beach communities can include occupancy limits based on property size, minimum stay requirements, noise ordinances, parking regulations, and potential caps on the number of permits issued. HOA or condo association rules may impose additional limitations, so reviewing any applicable covenants before purchasing is essential.

Tax Obligations

Florida imposes state sales tax and local tourist development taxes on short-term rental income, and most major booking platforms collect and remit these taxes on behalf of hosts. Investors should confirm their full tax obligations with the Florida Department of Revenue and local tax authorities to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jacksonville Beach can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jacksonville Beach is likely to see continued seasonal demand with March and July remaining the strongest revenue months. ADR could edge up modestly in the 2–4% range as larger properties — particularly 5- and 6+ bedroom homes — continue commanding premium nightly rates. Occupancy stability, already rated above average, suggests the market is unlikely to experience dramatic swings, though investors should anticipate softer months from September through January where revenue may dip below $3,000. Supply growth of 128% year-over-year warrants close monitoring, as an influx of new listings could put pressure on occupancy if demand doesn't keep pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jacksonville Beach, FL

What is the average Airbnb occupancy rate in Jacksonville Beach?

The average Airbnb occupancy rate in Jacksonville Beach is currently 42%, which sits below the Florida state average of 54%. Occupancy varies by property size — 2-bedroom listings average 48% and 6+ bedroom properties lead at 50%, while 1-bedroom units see about 38%. Despite the below-state-average figure, Jacksonville Beach's occupancy stability is rated above average, meaning it tends to hold relatively steady rather than swinging wildly between seasons.

How much do Airbnb hosts make in Jacksonville Beach?

Airbnb hosts in Jacksonville Beach earn an average of $3,404 per month, or approximately $40,849 per year based on trailing 12-month performance. Earnings vary significantly by property size: studios average around $1,656 monthly, while 5-bedroom homes pull in roughly $10,774 and 6+ bedroom properties top the market at $13,727 per month. Peak months like March ($4,477) and July ($4,303) can boost returns meaningfully above the annual average.

Is Jacksonville Beach a good market for Airbnb investment?

Jacksonville Beach earns a Rabbu ROI Score of 59 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a balanced supply/demand environment, though the revenue-to-price ratio is average given home values around $997,549. Investors targeting larger properties — especially 4- to 6+ bedroom homes — can access significantly higher revenue potential, with annual earnings ranging from $64,772 to $164,729. As with any market, individual results depend on property quality, pricing strategy, and local regulations.

What is the average daily rate (ADR) for Airbnb in Jacksonville Beach?

The average daily rate in Jacksonville Beach is $255, which is roughly half the Florida state average of $498. ADR scales sharply with property size: studios average $116 per night, while 4-bedroom homes command $375 and 6+ bedroom properties reach $689 per night. This pricing structure rewards investors who can acquire and manage larger properties that appeal to groups and families.

Are short-term rentals legal in Jacksonville Beach?

Short-term rentals do operate in Jacksonville Beach, with approximately 500 active Airbnb listings currently on the market. However, local regulations, permit requirements, and zoning restrictions can apply and may change over time. Investors should consult directly with the City of Jacksonville Beach and review any applicable HOA or community association rules before purchasing a property for short-term rental use.

When is peak season for Airbnb in Jacksonville Beach?

Peak season in Jacksonville Beach runs primarily through the spring and summer months. March is the highest-earning month at $4,477 in average revenue, followed by July at $4,303. The stretch from March through August consistently outperforms the rest of the year, while the slowest period falls between September and February, with January being the softest month at $2,640.

How many Airbnbs are there in Jacksonville Beach?

Jacksonville Beach currently has 500 active Airbnb listings. The supply is dominated by 2-bedroom properties (151 listings) and 3-bedroom homes (136 listings), followed by 1-bedroom units (91 listings). Larger properties are less common — there are 68 four-bedroom, 25 five-bedroom, and just 13 six-plus-bedroom listings — which may present opportunities for investors willing to go bigger. Notably, active listings have grown 128% year-over-year, indicating significant new supply entering the market.

How is Airbnb revenue calculated in Jacksonville Beach?

The annual and monthly revenue figures for Jacksonville Beach are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions as of the dates noted; future results may differ. Local regulations, tax requirements, and permit rules are subject to change — investors should verify current requirements with local authorities before purchasing.