Jacksonville, FL Airbnb Market Data, Statistics, and Occupancy Rates

Jacksonville Short-Term Rental Market Overview

Jacksonville's short-term rental market offers a compelling entry point for investors, with average home values around $432,563 and annual revenue averaging $18,495 across roughly 1,210 active Airbnb listings. While the market's 37% average occupancy rate trails the Florida state average of 54%, the relatively affordable property prices and an ADR of $146 create a reasonable revenue-to-price ratio. Notably, listing supply has grown 128% year-over-year, signaling rising investor interest in this northeast Florida market.

Key Market Statistics

According to Rabbu market data, the Jacksonville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jacksonville

Jacksonville appeals to STR investors because of its affordable property prices relative to other Florida markets, combined with diversified demand from tourism, military, and corporate travelers.

Expert Market Assessment

"Jacksonville presents a moderate opportunity for STR investors who are strategic about property selection and pricing. The market's ROI score of 55 out of 100 — rated as an 'Attractive Opportunity' — reflects average performance across revenue-to-price ratio, occupancy stability, growth trends, and supply-demand balance. Seasonality is a real consideration: monthly revenue swings from a low of $1,193 in January to a high of $2,032 in March, a spread of about 70%, so investors should plan for leaner winter months. Larger properties consistently outperform on a revenue basis, making them the most compelling configurations for those willing to invest at a higher price point."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jacksonville

Average revenue by month in Jacksonville

Jacksonville's revenue peaks in March at $2,032, followed by a summer high of $1,954 in July, while January is the softest month at $1,193 — representing about a 70% swing from trough to peak. This dual-peak seasonality means investors can count on two strong earning windows but should plan reserves for the slower winter and early fall months.

Active Airbnb listings by property size in Jacksonville

One-bedroom units dominate Jacksonville's supply at 472 listings (39% of all inventory), with 3-bedrooms (291) and 2-bedrooms (239) following. Larger properties with 5+ bedrooms are notably scarce at just 41 combined listings, suggesting less competition and potential opportunity for investors willing to operate at that scale.

Average daily rate (ADR) by property size in Jacksonville

ADR climbs steeply with size in Jacksonville, from $85–$87 for studios and 1-bedrooms all the way up to $548 for 6+ bedroom properties. The sharpest jump occurs between 4-bedrooms ($227) and 5-bedrooms ($350), indicating a substantial premium for group-sized accommodations.

Average RevPAN by property size in Jacksonville

Revenue per available night scales consistently with property size, from $31 for 1-bedrooms to $167 for 6+ bedroom listings. Four-bedroom properties hit a RevPAN of $88 — a strong middle-ground option that balances higher nightly earnings with more moderate acquisition costs than the largest homes.

Average occupancy rates by property size in Jacksonville

Studios lead occupancy at 43%, while most other property sizes cluster between 30% and 40%, with 1-bedrooms at 36% and 3-bedrooms at 33%. The relatively narrow occupancy range across sizes suggests that demand isn't dramatically more concentrated in any one configuration, so revenue differences are driven more by rate than fill rate.

Average monthly revenue by property size in Jacksonville

Monthly revenue increases markedly with bedroom count — 1-bedrooms average $945/month compared to $5,986 for 6+ bedroom properties, a sixfold difference. The jump from 3-bedrooms ($2,099) to 4-bedrooms ($2,795) represents a meaningful $700/month increase and may be the sweet spot where added revenue justifies the incremental investment.

Average annual revenue by property size in Jacksonville

Annual revenue ranges from $11,341 for 1-bedroom units to $71,833 for 6+ bedroom properties, with 4-bedrooms generating $33,549 — roughly triple what a studio earns. Investors focused on maximizing top-line revenue will find the best return potential in the 4-to-5-bedroom range, where annual income of $33,500–$49,900 pairs with still-manageable property sizes.

Most common amenities for Airbnb listings in Jacksonville

Parking (98%) and kitchen access (96%) are near-universal among Jacksonville listings, reflecting guest expectations in this car-dependent metro. Self check-in (86%) and laundry facilities (75–79%) are also standard, while differentiators like pools (18%) and waterfront access (8%) remain relatively rare — offering a competitive edge for properties that include them.

Understanding Jacksonville's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jacksonville's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, reflecting average performance across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. None of these factors stand out as exceptional, but none are red flags either — it's a balanced profile that rewards investors who optimize their property type and pricing strategy. We recommend pairing this score with thorough local regulatory research and a property-level financial analysis before committing capital.

Short-Term Rental Regulations in Jacksonville

Understanding local STR regulations is essential before investing in Jacksonville. Here's the current regulatory landscape:

Permit Requirements

Jacksonville, Florida may require short-term rental operators to obtain a business tax receipt and register with the city's planning department. Investors should verify current permit and registration requirements directly with the City of Jacksonville and Duval County authorities before listing a property.

Key Restrictions

Common restrictions in Florida STR markets include occupancy limits tied to property size, noise and nuisance ordinances, parking requirements, and potential HOA or community deed restrictions that may prohibit or limit short-term rentals. Some neighborhoods may also impose minimum stay requirements, so reviewing local zoning and any homeowner association covenants is essential before purchasing.

Tax Obligations

Short-term rental hosts in Florida are generally subject to state sales tax and county tourist development taxes on rental income. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Florida Department of Revenue and Duval County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jacksonville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jacksonville's STR market is expected to see continued supply growth as investors respond to the city's affordability relative to other Florida destinations. Seasonal patterns suggest revenue will peak in March and July, with softer months in January and September — investors should budget accordingly for cash-flow variability. ADR may see modest increases in the 1–3% range as larger properties continue commanding premium nightly rates, though occupancy could face downward pressure from the rapid expansion of supply. We estimate market-wide occupancy will stabilize around 35–40% unless demand drivers — including tourism, military travel, and corporate stays — accelerate meaningfully."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jacksonville, FL

What is the average Airbnb occupancy rate in Jacksonville?

The average Airbnb occupancy rate in Jacksonville is currently 37%, which falls below the Florida state average of 54%. Occupancy varies by property size, with studios leading at 43% and larger homes (5+ bedrooms) coming in around 30–33%. Investors should factor this relatively moderate occupancy into their cash-flow projections when evaluating the market.

How much do Airbnb hosts make in Jacksonville?

On average, Airbnb hosts in Jacksonville earn approximately $1,541 per month or $18,495 per year based on trailing 12-month booking data. Earnings vary significantly by property size — 1-bedroom listings average around $945/month, while 6+ bedroom properties can bring in roughly $5,986/month. Revenue also fluctuates seasonally, with peak months like March generating around $2,032 and slower months like January averaging $1,193.

Is Jacksonville a good market for Airbnb investment?

Jacksonville carries an ROI score of 55 out of 100, categorized as an 'Attractive Opportunity.' The market benefits from affordable property prices averaging $432,563 and diversified demand drivers, though its 37% occupancy rate and $146 ADR sit below state averages. Investors targeting larger properties (4+ bedrooms) tend to see the strongest returns, with 4-bedroom homes averaging over $33,500 annually. As with any market, pairing this data with local regulatory research and a solid operational plan is key.

What is the average daily rate (ADR) for Airbnb in Jacksonville?

The average daily rate for Airbnb listings in Jacksonville is $146, compared to a Florida state average of $498. ADR scales considerably with property size: studios and 1-bedrooms average $85–$87 per night, while 5-bedroom properties command around $350 and 6+ bedroom listings reach $548 per night. This pricing structure rewards investors who can offer larger, well-appointed properties.

Are short-term rentals legal in Jacksonville?

Short-term rentals are generally permitted in Jacksonville, Florida, though operators may need to obtain relevant permits, business tax receipts, or registrations with the City of Jacksonville and Duval County. Local zoning rules, HOA covenants, and neighborhood-specific restrictions can also apply. We recommend verifying current regulations directly with local authorities and consulting a real estate attorney familiar with Jacksonville's STR landscape before purchasing.

When is peak season for Airbnb in Jacksonville?

Peak season for Airbnb in Jacksonville runs primarily in March, when average monthly revenue hits $2,032 — the highest of any month. A secondary peak occurs in summer, with July averaging $1,954. The slowest months are January ($1,193) and September ($1,270). This dual-peak pattern gives investors two distinct revenue windows, though the spread between highs and lows means budgeting for off-season softness is important.

How many Airbnbs are there in Jacksonville?

Jacksonville currently has approximately 1,210 active Airbnb listings. The supply is heavily weighted toward 1-bedroom units (472 listings), followed by 3-bedroom (291) and 2-bedroom (239) properties. Larger homes with 5+ bedrooms represent a small fraction of inventory — just 41 listings combined — which may signal less competition and potential opportunity in that segment.

How is Airbnb revenue calculated in Jacksonville?

The annual and monthly revenue figures for Jacksonville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts across the Jacksonville market
• Occupancy rates, average daily rates, and revenue per available night trended over time
• Monthly and annual revenue averages based on trailing 12-month booking performance
• Property value benchmarks from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple sources including Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of the date indicated and may not capture recent regulatory or market changes. Individual property results will vary based on location, property condition, pricing strategy, and operational management.