Jacksonville, NC Airbnb Market Data, Statistics, and Occupancy Rates

Jacksonville Short-Term Rental Market Overview

Jacksonville, NC presents an accessible entry point for short-term rental investors, with average home values around $338,739 and annual revenue averaging $21,747 across active listings. The market's 119 active Airbnb listings and above-average occupancy stability suggest steady demand — likely driven in part by the area's proximity to Camp Lejeune and the military community. While the ADR of $123 sits well below the North Carolina state average of $262, the lower acquisition costs help maintain a workable revenue-to-price ratio for budget-conscious investors.

Key Market Statistics

According to Rabbu market data, the Jacksonville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jacksonville

Jacksonville's combination of affordable home prices, stable military-driven demand, and manageable entry costs makes it an appealing option for investors seeking cash-flow-oriented STR properties in eastern North Carolina.

Expert Market Assessment

"Jacksonville earns an "Attractive Opportunity" designation with a 55/100 ROI score, reflecting a market where moderate revenue pairs with affordable property prices to create a viable investment case. Seasonality is pronounced — July revenue of $3,493 is more than four times the January figure of $755 — so investors need to plan for lean winter months. The supply side warrants attention: a 129% year-over-year jump in listings suggests the market is drawing new entrants quickly, which could compress margins if demand doesn't keep pace. That said, the above-average occupancy stability provides a reassuring floor, and investors targeting 3- or 4-bedroom properties stand to capture the strongest returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jacksonville

Average revenue by month in Jacksonville

Jacksonville's revenue peaks sharply in July at $3,493 and bottoms out in January at just $755 — a nearly 5x spread that underscores heavy summer seasonality. The shoulder months of May ($2,164) and October ($1,981) offer meaningful secondary peaks, giving hosts roughly five months of above-average earnings to carry the slower winter period.

Active Airbnb listings by property size in Jacksonville

Two-bedroom units dominate supply with 49 of the market's 119 listings, followed by 3-bedrooms at 38. Four-bedroom properties represent just 13 listings, suggesting this larger segment may be less saturated and could offer a competitive edge for investors willing to target families or groups.

Average daily rate (ADR) by property size in Jacksonville

ADR climbs steadily with property size, from $78 for 1-bedrooms up to $189 for 4-bedroom units — a 142% premium. The jump from 2-bedrooms ($103) to 3-bedrooms ($151) is particularly notable, suggesting that adding a third bedroom meaningfully shifts a property into a higher pricing tier.

Average RevPAN by property size in Jacksonville

Four-bedroom properties lead convincingly with a RevPAN of $65, nearly double the $32 earned by the most common 2-bedroom listings. This gap indicates that larger properties not only charge higher rates but also convert available nights into revenue more efficiently, making them the strongest performers on a per-night basis.

Average occupancy rates by property size in Jacksonville

Occupancy is highest for 1-bedroom and 4-bedroom properties, both at 35%, while 3-bedroom listings lag at 26%. The relatively flat occupancy across most sizes — combined with the 2-bedroom rate of 31% — suggests that demand doesn't heavily favor one configuration, though 3-bedroom hosts may face stiffer competition given the larger supply in that segment.

Average monthly revenue by property size in Jacksonville

Monthly revenue scales reliably with size: 4-bedroom properties average $2,719 per month, roughly double the $1,341 earned by 1-bedroom units. Two-bedroom listings generate $1,626 monthly, making them a solid middle-ground option for investors looking to balance acquisition cost against revenue potential.

Average annual revenue by property size in Jacksonville

At $32,635 in annual revenue, 4-bedroom properties earn more than twice what 1-bedroom units bring in ($16,092) and represent the strongest gross revenue opportunity in Jacksonville. Three-bedroom properties at $24,070 per year offer a step up from 2-bedrooms ($19,522) and may hit a sweet spot between acquisition cost and earning power for many investors.

Most common amenities for Airbnb listings in Jacksonville

Kitchens (98%), parking (97%), and in-unit laundry (96% washer, 92% dryer) are essentially table stakes in Jacksonville — listing without them would be a competitive disadvantage. Outdoor amenities like backyards (79%) and patios (66%) also feature prominently, while the low prevalence of waterfront access (5%) and gym facilities (3%) suggests these remain rare differentiators that could help a property stand out.

Understanding Jacksonville's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jacksonville's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where affordable property prices and stable occupancy help offset a modest ADR and growing competition. The above-average occupancy stability is a standout factor, while the below-average supply/demand balance — driven by rapid listing growth — is the primary concern investors should monitor. Pairing this score with thorough local regulatory research and a focus on higher-earning 3- or 4-bedroom properties can help investors capture the best this market has to offer.

Short-Term Rental Regulations in Jacksonville

Understanding local STR regulations is essential before investing in Jacksonville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jacksonville, North Carolina may be required to obtain permits or register their property with local authorities before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Jacksonville and Onslow County, as rules can change with little notice.

Key Restrictions

Common restrictions that may apply to STR properties in this area include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and caps on the number of permitted rentals in certain zones. HOA covenants can also impose additional limitations, so reviewing any applicable community rules before purchasing is essential.

Tax Obligations

STR hosts in North Carolina are generally subject to state and local occupancy taxes, and platforms like Airbnb often collect and remit a portion of these on the host's behalf. Investors should confirm their obligations with the North Carolina Department of Revenue and local tax offices to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jacksonville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jacksonville's STR market is expected to follow its established seasonal rhythm, with summer months continuing to drive the bulk of annual revenue. Occupancy rates, currently at 30% market-wide, could see modest improvement if listing growth moderates — though the 129% year-over-year increase in active listings signals intensifying competition. Investors should anticipate ADR holding relatively flat in the $120–$130 range, with the strongest performers being larger properties that can command nightly rates above $150. Careful pricing strategy during the slower winter months (January–February) will be key to maintaining positive cash flow year-round."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jacksonville, NC

What is the average Airbnb occupancy rate in Jacksonville?

The average Airbnb occupancy rate in Jacksonville, NC is currently 30%, which sits slightly below the North Carolina state average of 34%. Occupancy varies by property size, with 1-bedroom and 4-bedroom listings both achieving the highest rates at 35%, while 3-bedroom properties average around 26%. These figures reflect trailing performance and can shift with seasonal demand patterns.

How much do Airbnb hosts make in Jacksonville?

Airbnb hosts in Jacksonville earn an average of $1,812 per month or approximately $21,747 per year based on trailing 12-month data. Revenue varies significantly by property size — 1-bedroom units average $16,092 annually, while 4-bedroom properties bring in roughly $32,635. Peak summer months like July can see individual monthly averages reach $3,493, while January may dip to around $755.

Is Jacksonville a good market for Airbnb investment?

Jacksonville holds an ROI score of 55 out of 100, rated as an "Attractive Opportunity" by Rabbu. The market benefits from affordable home values averaging $338,739, above-average occupancy stability, and consistent demand likely supported by the nearby military community. However, investors should note the rapid growth in listings (129% year-over-year) and a supply/demand balance rated below average, which means careful property selection and pricing strategy are important for maximizing returns.

What is the average daily rate (ADR) for Airbnb in Jacksonville?

The average daily rate for Airbnb listings in Jacksonville is $123, which is significantly lower than the North Carolina state average of $262. ADR scales with property size: 1-bedroom units average $78 per night, 2-bedrooms come in at $103, 3-bedrooms at $151, and 4-bedroom properties command $189 per night. The lower ADR reflects Jacksonville's positioning as an affordable market relative to coastal resort destinations in the state.

Are short-term rentals legal in Jacksonville?

Short-term rentals generally operate in Jacksonville, NC, but hosts may need to obtain local permits or register their property with municipal authorities. Regulations can include zoning restrictions, occupancy limits, and noise ordinances. Investors should check directly with the City of Jacksonville and Onslow County for the most current rules, as STR regulations can evolve. HOA restrictions may also apply depending on the neighborhood.

When is peak season for Airbnb in Jacksonville?

Peak season in Jacksonville runs from May through August, with July standing out as the highest-earning month at an average of $3,493 in revenue. June and August also perform strongly at $2,756 and $2,701 respectively. The slowest months are January ($755) and February ($820), creating a wide seasonal spread that investors should account for in their cash flow projections.

How many Airbnbs are there in Jacksonville?

As of April 2026, there are 119 active Airbnb listings in Jacksonville, NC. The market has seen significant growth, with a 129% year-over-year increase in active listings. Two-bedroom properties make up the largest share of supply at 49 listings, followed by 3-bedrooms (38), 1-bedrooms (16), and 4-bedrooms (13).

How is Airbnb revenue calculated in Jacksonville?

The annual and monthly revenue figures for Jacksonville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, listing optimization, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jacksonville, NC market
• Average daily rate, occupancy, and RevPAN metrics tracked over trailing 12-month periods
• Revenue estimates by property size and month based on historical booking performance
• Home value data from the Zillow Home Value Index (ZHVI) for investment cost context
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, management quality, and pricing strategy.