Jacksonville, OR Airbnb Market Data, Statistics, and Occupancy Rates

Jacksonville Short-Term Rental Market Overview

Jacksonville, Oregon, is a small historic market with just 54 active Airbnb listings and a pronounced summer tourism season that drives monthly revenues from around $1,038 in February up to $3,539 in July. Average annual revenue sits at $25,908 against an average home value of $818,707, creating a revenue-to-price ratio that demands careful deal sourcing. The market's 79% year-over-year growth in active listings signals rising investor interest, though the current 22% occupancy rate — well below Oregon's 33% state average — underscores the seasonal nature of demand and tighter competition for bookings.

Key Market Statistics

According to Rabbu market data, the Jacksonville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jacksonville

Jacksonville draws investor attention thanks to its growing tourism profile and the premium pricing that a charming Oregon wine-country destination can command, though elevated home values and seasonal demand mean returns hinge on disciplined acquisition.

Expert Market Assessment

"Jacksonville presents a competitive opportunity where selectivity matters more than speed. The ROI score of 50 out of 100 reflects a market where investor enthusiasm and tourism demand are genuine, but high home prices and a below-average revenue-to-price ratio mean not every deal pencils out. Seasonality is the defining characteristic — revenues swing from roughly $1,000 in winter to over $3,500 in midsummer — so cash-flow planning must account for several lean months. Investors who secure properties at favorable price points and optimize for the May-through-October peak stand the best chance of generating attractive returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jacksonville

Average revenue by month in Jacksonville

Jacksonville displays sharp seasonality, with revenues peaking at $3,539 in July — more than three times the February low of $1,038. The profitable window runs from May through October, while the November-through-March stretch delivers noticeably softer returns, making cash reserves or alternative income strategies important for winter months.

Active Airbnb listings by property size in Jacksonville

One-bedroom units dominate the supply with 33 of the market's 54 listings (61%), while two-bedroom properties account for the remaining 13. The absence of larger properties (3+ bedrooms) in the data could signal either limited inventory or an underserved niche worth exploring for investors seeking higher per-night revenue.

Average daily rate (ADR) by property size in Jacksonville

ADR scales meaningfully from $164 for one-bedroom listings to $223 for two-bedroom properties — a 36% premium that likely reflects the added space and guest capacity. Given that two-bedroom units also enjoy stronger occupancy, the pricing premium appears well-supported by demand rather than aspirational.

Average RevPAN by property size in Jacksonville

Two-bedroom properties deliver a RevPAN of $58 compared to just $33 for one-bedroom units, reflecting both higher nightly rates and better occupancy. This nearly 76% RevPAN advantage makes two-bedroom configurations the more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Jacksonville

Two-bedroom listings achieve a 26% average occupancy rate versus 21% for one-bedroom units, suggesting that guest demand in Jacksonville skews toward slightly larger accommodations. Both figures remain below the state average, reinforcing that consistent year-round booking volume is a challenge across all property sizes in this seasonal market.

Average monthly revenue by property size in Jacksonville

Two-bedroom properties earn an average of $2,626 per month, outpacing one-bedroom units at $1,859 — a roughly $767 monthly gap. For investors weighing acquisition costs against monthly cash flow, the two-bedroom configuration offers a materially stronger income baseline.

Average annual revenue by property size in Jacksonville

On an annual basis, two-bedroom listings generate approximately $31,516 compared to $22,312 for one-bedroom properties, a $9,200 advantage that could meaningfully impact an investor's return on a high-cost Jacksonville property. This gap underscores the importance of property sizing when underwriting deals in a market where home values average over $818,000.

Most common amenities for Airbnb listings in Jacksonville

Parking leads the amenity list at 98%, followed by kitchen access (76%), self check-in (74%), and patio or balcony (70%) — signaling that guests expect a comfortable, independent-stay experience typical of leisure destinations. Outdoor-oriented amenities like BBQ grills (50%), backyards (50%), and outdoor furniture (63%) are also common, reflecting the market's appeal as a nature and wine country getaway.

Understanding Jacksonville's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jacksonville's ROI Score of 50 out of 100 places it in the Competitive Opportunity band, signaling that while the market holds genuine appeal for short-term rental investors, returns are not automatic. The below-average revenue-to-price ratio — driven by home values averaging over $818,000 against roughly $26,000 in annual revenue — is the primary headwind, while average occupancy stability and above-average market growth offer some counterbalance. Investors should pair this data with thorough local regulatory research and focus on acquiring properties where the purchase price allows the seasonal revenue cycle to deliver acceptable cash-on-cash returns.

Short-Term Rental Regulations in Jacksonville

Understanding local STR regulations is essential before investing in Jacksonville. Here's the current regulatory landscape:

Permit Requirements

Jacksonville, Oregon, may require short-term rental operators to obtain a business license or STR-specific permit, and Jackson County or the state of Oregon may impose additional registration requirements. Investors should verify current permit obligations directly with the City of Jacksonville and relevant county offices before listing a property.

Key Restrictions

Common restrictions in small Oregon municipalities can include occupancy limits, minimum-stay requirements, noise ordinances, designated parking mandates, and caps on the number of permits issued per area. HOA covenants may also restrict or prohibit short-term rentals in certain neighborhoods, so reviewing CC&Rs is essential before purchasing.

Tax Obligations

Short-term rental hosts in Oregon are typically subject to the state's transient lodging tax, and Jacksonville or Jackson County may levy additional local occupancy or tourism taxes. Major booking platforms often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jacksonville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jacksonville's short-term rental market is expected to see continued supply growth as investor attention builds on the town's above-average market growth trend. Summer months should remain the primary revenue driver, with peak-season ADRs likely holding steady or nudging up 1–3% as the area's wine country and historic-town appeal attracts leisure travelers. However, occupancy during the November-through-March stretch may stay compressed around 15–20%, so investors should budget conservatively for a revenue profile that leans heavily on five or six strong months. Selective operators who price dynamically and offer differentiated amenities are best positioned to outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jacksonville, OR

What is the average Airbnb occupancy rate in Jacksonville?

The average occupancy rate for Airbnb listings in Jacksonville, OR, is currently 22%, which falls below the Oregon state average of 33%. Two-bedroom properties tend to perform somewhat better at 26% occupancy, while one-bedroom units average around 21%. The lower overall rate reflects the market's strong seasonality, with demand concentrated in the warmer months and significantly softer bookings during winter.

How much do Airbnb hosts make in Jacksonville?

Based on trailing 12-month data, the average Airbnb host in Jacksonville earns approximately $2,159 per month or $25,908 per year. Two-bedroom properties outperform at roughly $2,626 per month ($31,516 annually), while one-bedroom listings average about $1,859 per month ($22,312 annually). Actual earnings vary based on property quality, pricing strategy, amenities, and how well an operator captures peak-season demand from June through September.

Is Jacksonville a good market for Airbnb investment?

Jacksonville carries a Rabbu ROI Score of 50 out of 100, categorized as a Competitive Opportunity. The market benefits from above-average growth trends and genuine tourism appeal rooted in its historic character and Southern Oregon wine country setting. However, elevated home values averaging $818,707 and a below-average revenue-to-price ratio mean investors need to be selective about deal sourcing. Success here favors operators who can acquire at the right price and maximize peak-season revenue.

What is the average daily rate (ADR) for Airbnb in Jacksonville?

The average daily rate in Jacksonville is $198, which is significantly below the Oregon state average of $383. One-bedroom listings average $164 per night, while two-bedroom properties command a higher $223 per night. The lower ADR relative to the state average reflects the market's smaller-property mix and seasonal demand patterns rather than a lack of pricing power during peak months.

Are short-term rentals legal in Jacksonville?

Short-term rentals generally operate in Jacksonville, OR, though specific permit, licensing, and zoning requirements may apply at the city or county level. Oregon also has state-level transient lodging regulations that hosts must follow. Prospective investors should consult directly with the City of Jacksonville and Jackson County planning departments to confirm current rules, as local regulations can change and may include permit caps or zone-specific restrictions.

When is peak season for Airbnb in Jacksonville?

Peak season in Jacksonville runs from June through September, with July being the strongest month at an average revenue of $3,539 per listing. June and August are close behind at $3,117 and $3,113, respectively, while September brings in roughly $2,719. The off-peak period stretches from November through March, when monthly revenues can dip below $1,100, so investors should plan for a revenue profile that depends heavily on summer performance.

How many Airbnbs are there in Jacksonville?

Jacksonville currently has 54 active Airbnb listings. The supply is dominated by one-bedroom properties (33 listings), with two-bedroom units making up 13 listings. Notably, the market has seen 79% year-over-year growth in active listings, indicating rising investor interest, though the total supply remains relatively small compared to larger Oregon markets.

How is Airbnb revenue calculated in Jacksonville?

The annual and monthly revenue figures for Jacksonville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the remaining data to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jacksonville, OR market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, permit availability, and tax obligations can change; investors should verify current rules with Jacksonville and Jackson County authorities before purchasing.