Jasper, AL Airbnb Market Data, Statistics, and Occupancy Rates

Jasper Short-Term Rental Market Overview

Jasper, Alabama presents an intriguing niche opportunity for short-term rental investors, driven by a favorable revenue-to-price ratio and a small but growing supply of just 21 active Airbnb listings. With an average daily rate of $323—well above the $247 state average—and average annual revenue of $43,486 against home values around $315,704, the market offers compelling yield potential. Occupancy at 23% trails the state average of 38%, but the above-average supply/demand balance and strong ADR suggest a leisure-driven market with concentrated seasonal peaks rather than steady year-round bookings.

Key Market Statistics

According to Rabbu market data, the Jasper short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Jasper

Investors are drawn to Jasper for its strong revenue relative to low property costs, above-average ADR, and the natural demand generated by the area's lake and outdoor recreation appeal.

Expert Market Assessment

"Jasper represents a moderate-to-attractive opportunity for investors who understand its seasonal rhythm and target the right property type. Revenue peaks sharply from June through November—with July topping $5,130 and October and November both exceeding $4,700—while January is a pronounced soft spot at just $688. The market's strength lies in its favorable economics: high ADR, low competition, and affordable entry points relative to earnings. Investors willing to accept below-average occupancy in exchange for premium nightly rates and manageable acquisition costs will find the most value here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jasper

Average revenue by month in Jasper

Jasper's revenue cycle is heavily seasonal, with July peaking at $5,130 and January bottoming out at just $688—a spread of over $4,400. The strongest earning window stretches from May through November, with a brief dip in August before a strong fall rebound, signaling that summer lake demand and autumn getaway traffic are the primary revenue drivers.

Active Airbnb listings by property size in Jasper

The market's active supply is concentrated in three-bedroom (7 listings) and two-bedroom (5 listings) properties, with no data for one-bedroom, four-bedroom, or larger configurations. This limited and narrow inventory suggests potential opportunity for investors willing to differentiate with either smaller studio/one-bedroom units or larger group-friendly homes.

Average daily rate (ADR) by property size in Jasper

ADR scales modestly from $240 for two-bedroom properties to $281 for three-bedroom units, a 17% premium for the added bedroom. Both sizes command rates well above typical Alabama markets, reflecting the area's appeal as a destination rather than a budget stopover.

Average RevPAN by property size in Jasper

Three-bedroom properties deliver a RevPAN of $85 compared to $54 for two-bedroom units, a 57% advantage that makes the larger configuration the clear winner on a per-available-night revenue basis. This gap is driven by both higher ADR and better occupancy for three-bedroom listings.

Average occupancy rates by property size in Jasper

Three-bedroom properties achieve 30% occupancy versus 23% for two-bedroom units, suggesting that larger homes offering more space and amenities attract bookings more consistently. Both figures sit below the state average of 38%, reinforcing that Jasper is a seasonal market where cash flow concentrates in peak months.

Average monthly revenue by property size in Jasper

Three-bedroom listings average $3,001 per month, nearly 49% more than the $2,018 earned by two-bedroom properties. For investors evaluating the incremental cost of acquiring a larger property, the revenue gap clearly favors three-bedroom configurations in this market.

Average annual revenue by property size in Jasper

At $36,022 annually, three-bedroom properties outpace two-bedroom units ($24,227) by nearly $12,000 per year. Given that acquisition costs in Jasper average around $315,704, the three-bedroom segment offers a meaningfully better return profile for investors targeting yield.

Most common amenities for Airbnb listings in Jasper

Parking and a full kitchen are universal at 100% prevalence, while washer/dryer (91%) and self check-in (81%) set the baseline guest expectation. Notably, 67% of listings highlight waterfront access and 52% offer lake access, confirming that Jasper's STR market is fundamentally driven by lakeside recreation—investors without water-adjacent properties may need to compensate with other premium features like hot tubs or outdoor entertainment areas.

Understanding Jasper's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jasper's ROI Score of 58 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where strong revenue relative to property prices offsets some inconsistency in occupancy. The above-average revenue-to-price ratio and supply/demand balance are the standout positives, while below-average occupancy stability means investors should plan for pronounced seasonal swings in cash flow. Pairing this data with thorough local regulatory research and a clear peak-season pricing strategy will help investors determine whether Jasper's yield potential aligns with their return expectations.

Short-Term Rental Regulations in Jasper

Understanding local STR regulations is essential before investing in Jasper. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jasper, Alabama may be required to obtain permits or register their property with local authorities before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Jasper and Walker County officials, as regulations in smaller Alabama markets can evolve.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Properties governed by HOAs may face additional covenants that limit or prohibit short-term rentals, so reviewing any deed restrictions before purchase is essential.

Tax Obligations

Alabama imposes a state lodging tax on short-term rentals, and Walker County or the City of Jasper may levy additional local occupancy or sales taxes. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jasper can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jasper's short-term rental market is expected to maintain its seasonal revenue pattern, with summer and fall months continuing to drive the bulk of annual income. ADR could see modest increases in the range of 2–5% as lake and outdoor tourism demand grows, though occupancy may remain in the 22–28% range given the market's leisure-oriented nature. The 100% year-over-year listing growth signals rising investor interest, so early entrants should monitor whether new supply begins to compress margins. Overall, we estimate that well-managed, amenity-rich properties—especially those with waterfront or lake access—will outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jasper, AL

What is the average Airbnb occupancy rate in Jasper?

The average occupancy rate for Airbnb listings in Jasper is currently 23%, which falls below the Alabama state average of 38%. This reflects the market's leisure-driven nature, where demand concentrates during warmer months and holiday weekends rather than distributing evenly throughout the year. Three-bedroom properties tend to perform better at 30% occupancy compared to 23% for two-bedroom units.

How much do Airbnb hosts make in Jasper?

Airbnb hosts in Jasper earn an average of $3,623 per month and approximately $43,486 per year based on trailing 12-month performance data. Revenue varies significantly by property size—three-bedroom listings average about $36,022 annually, while two-bedroom properties bring in around $24,227. Peak months like July can generate over $5,130, while January dips to roughly $688.

Is Jasper a good market for Airbnb investment?

Jasper scores a 58 out of 100 on Rabbu's ROI Score, rated as an 'Attractive Opportunity.' The market stands out for its above-average revenue-to-price ratio and favorable supply/demand balance, with only 21 active listings competing for guest demand. The main consideration is below-average occupancy stability, meaning income can be uneven across months. Investors who target well-appointed properties with lake access or waterfront features and price strategically during peak season can maximize returns.

What is the average daily rate (ADR) for Airbnb in Jasper?

The average daily rate in Jasper is $323, which is notably higher than the Alabama state average of $247. Three-bedroom properties command an ADR of $281, while two-bedroom units average $240. The elevated ADR reflects guest willingness to pay a premium for the area's outdoor recreation and lakeside experiences.

Are short-term rentals legal in Jasper?

Short-term rentals can be operated in Jasper, Alabama, though operators should verify any local permit, registration, or zoning requirements with the City of Jasper and Walker County before listing a property. Regulations in Alabama municipalities can change, so consulting local government offices or a real estate attorney familiar with the area is recommended to ensure full compliance.

When is peak season for Airbnb in Jasper?

Peak season in Jasper runs from roughly June through November, with July being the highest-earning month at an average of $5,130 in revenue. October ($4,778) and November ($4,794) also perform strongly, likely driven by fall foliage and holiday getaway demand. January is the slowest month by a wide margin at just $688, making the winter months a clear off-season period.

How many Airbnbs are there in Jasper?

There are currently 21 active Airbnb listings in Jasper as of April 2026. The market has seen 100% year-over-year growth in active listings, though the total supply remains very small. The inventory is concentrated in two-bedroom (5 listings) and three-bedroom (7 listings) properties.

How is Airbnb revenue calculated in Jasper?

The annual and monthly revenue figures for Jasper are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and pricing for the Jasper, AL market
• Average daily rate, RevPAN, and revenue trends broken down by property size and month
• Amenity prevalence data across active listings to benchmark guest expectations
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements can change; investors should verify current rules with municipal authorities before purchasing.