Jasper, AR Airbnb Market Data, Statistics, and Occupancy Rates

Jasper Short-Term Rental Market Overview

Nestled in the Ozark highlands of northwest Arkansas, Jasper stands out as a nature-driven short-term rental market where property prices remain accessible relative to revenue potential. With an average daily rate of $227—well above the $192 state average—and average annual revenue of $33,326, the market rewards hosts who can attract outdoor enthusiasts and road-trip travelers year-round. An ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, though investors should note that occupancy currently sits at 20%, below the 26% state average, signaling room for operational optimization.

Key Market Statistics

According to Rabbu market data, the Jasper short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jasper

Jasper appeals to investors seeking above-average revenue-to-price ratios in a scenic, tourism-oriented market that benefits from Arkansas's relatively low property costs.

Expert Market Assessment

"Jasper presents a moderate-to-strong opportunity for investors willing to work within a seasonal demand cycle and a small but growing supply base. Revenue peaks in July ($3,906) and October ($3,632) underscore dual-season appeal—summer outdoor activity and fall foliage—while January and February dip below $1,400, creating meaningful cash-flow variability. The above-average revenue-to-price ratio is the market's standout strength, partially offset by below-average occupancy stability and softer growth trends. Investors who pair competitive pricing with high-demand amenities like hot tubs and outdoor living spaces are best positioned to outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jasper

Average revenue by month in Jasper

Jasper's revenue swings meaningfully between seasons—July leads at $3,906 and October follows closely at $3,632, while January and February dip below $1,400. This roughly 2.8× spread between peak and trough months underscores the importance of dynamic pricing and building a reserve for winter softness.

Active Airbnb listings by property size in Jasper

Two-bedroom properties dominate supply with 24 listings, while 1- and 3-bedroom units each account for 19 listings. Larger formats (4-bedroom and 6+ bedroom) are notably scarce at just 6 and 5 listings respectively, potentially signaling an underserved niche for investors willing to acquire bigger properties.

Average daily rate (ADR) by property size in Jasper

ADR rises steadily from $169 for 1-bedroom listings to $244 for 4-bedrooms, but the real jump comes at the 6+ bedroom tier, where rates average $627 per night. This steep premium reflects strong demand for large group-friendly properties and suggests that bigger homes can command outsized nightly rates in this market.

Average RevPAN by property size in Jasper

Six-plus bedroom properties deliver the highest RevPAN at $101, far outpacing the $43 earned by 1-bedroom units and the $30 posted by 4-bedrooms. The mid-range sizes (2- and 3-bedroom) cluster around $37–$39, indicating that smaller units and large estates currently offer the best revenue per available night at opposite ends of the spectrum.

Average occupancy rates by property size in Jasper

Occupancy decreases as property size increases—1-bedroom listings lead at 25%, while 4-bedroom properties fill just 12% of available nights. The 6+ bedroom category recovers slightly to 16%, likely because group demand supports a minimum booking floor even at premium price points.

Average monthly revenue by property size in Jasper

Monthly revenue scales clearly with size: 1-bedrooms average $1,987, 3-bedrooms reach $3,142, and 6+ bedroom properties lead at $7,865 per month. The jump from 4-bedroom ($3,718) to 6+ bedroom ($7,865) represents the most dramatic revenue uplift, more than doubling monthly income.

Average annual revenue by property size in Jasper

Annual revenue ranges from $23,847 for 1-bedroom listings to $94,389 for 6+ bedroom properties, making larger homes the strongest earners by a wide margin. Even 3-bedroom units at $37,710 outperform the market-wide average of $33,326, suggesting that investors targeting mid-to-large properties may capture the best return potential.

Most common amenities for Airbnb listings in Jasper

Parking (99%) and a full kitchen (97%) are near-universal, while BBQ grills and self check-in (both 89%) signal that guests expect a self-sufficient, outdoor-oriented experience. Hot tubs appear in 33% of listings—still a differentiator rather than a baseline—and could give new hosts a competitive edge in attracting bookings during cooler months.

Understanding Jasper's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jasper's ROI score of 64 out of 100 lands in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that makes up 40% of the score weighting. Occupancy stability is rated average while market growth trend and supply/demand balance both come in below average—a reflection of the 147% surge in new listings and modest occupancy rates. Investors should pair these data points with on-the-ground regulatory research and a clear amenity strategy to maximize their edge in this evolving market.

Short-Term Rental Regulations in Jasper

Understanding local STR regulations is essential before investing in Jasper. Here's the current regulatory landscape:

Permit Requirements

Operators in Jasper, Arkansas may need to obtain a short-term rental permit or business license before listing a property, and investors should verify current requirements directly with the City of Jasper and Newton County offices, as local rules can change.

Key Restrictions

Common restrictions in small Arkansas municipalities include occupancy limits tied to property size, parking requirements for guests, noise ordinances, and potential HOA covenants that may restrict or prohibit short-term rentals. Investors should also check whether any zoning overlays or permit caps apply in their specific neighborhood.

Tax Obligations

Short-term rental hosts in Arkansas are generally responsible for collecting and remitting state sales tax and any applicable local lodging or tourism taxes. Many booking platforms like Airbnb handle a portion of this collection automatically, but hosts should confirm their individual obligations with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jasper can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, seasonal patterns suggest Jasper's strongest booking windows will continue to center on the summer months and the fall-foliage period, when monthly revenues historically climb above $3,600. ADR could edge up an estimated 2–4% as the area gains broader recognition among Ozark travelers, but occupancy improvements will likely be incremental—expect market-wide rates in the 20–24% range absent significant demand shifts. The 147% year-over-year growth in active listings signals rising investor interest, so newcomers should focus on differentiated amenities and pricing strategy to capture share in an increasingly competitive field."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jasper, AR

What is the average Airbnb occupancy rate in Jasper?

The average Airbnb occupancy rate in Jasper is currently 20%, which falls below the Arkansas state average of 26%. Occupancy varies by property size, with 1-bedroom listings achieving the highest rate at 25%, while 4-bedroom properties average around 12%. Hosts who optimize pricing and maintain strong guest reviews can often exceed the market average.

How much do Airbnb hosts make in Jasper?

Airbnb hosts in Jasper earn an average of $2,777 per month and roughly $33,326 per year based on trailing 12-month booking data. Revenue varies significantly by property size—1-bedroom listings average about $23,847 annually, while 6+ bedroom properties can bring in approximately $94,389 per year. Peak months like July and October push monthly earnings above $3,600.

Is Jasper a good market for Airbnb investment?

Jasper scores 64 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market's key strength is its above-average revenue-to-price ratio, meaning hosts can generate meaningful income relative to acquisition costs. Average home values sit around $352,609 and ADR is $227, well above the state average. However, occupancy is on the lower side at 20%, so success depends on competitive pricing, strong amenities, and targeting peak-season demand effectively.

What is the average daily rate (ADR) for Airbnb in Jasper?

The average daily rate for Airbnb listings in Jasper is $227, which is approximately 18% higher than the Arkansas state average of $192. ADR scales with property size: 1-bedroom listings average $169, 2-bedrooms $183, 3-bedrooms $203, 4-bedrooms $244, and 6+ bedroom properties command a premium at $627 per night.

Are short-term rentals legal in Jasper?

Short-term rentals are generally permitted in Jasper, Arkansas, though hosts may need to register or obtain a business license depending on local ordinances. Regulations can evolve, so prospective investors should check directly with the City of Jasper and Newton County for the latest permit requirements, zoning rules, and tax obligations before listing a property.

When is peak season for Airbnb in Jasper?

Jasper experiences two distinct peak periods. Summer—particularly July—is the highest-revenue month at $3,906 on average, driven by outdoor recreation in the Ozarks. A strong second peak occurs in October ($3,632) during fall foliage season. March ($3,403) and November ($3,220) also perform well. The slowest months are January ($1,389) and February ($1,366), when bookings drop significantly.

How many Airbnbs are there in Jasper?

There are currently 78 active Airbnb listings in Jasper as of April 2026. The market has seen 147% year-over-year growth in active listings, indicating rising investor interest. Supply is distributed across 1-bedroom (19 listings), 2-bedroom (24), 3-bedroom (19), 4-bedroom (6), and 6+ bedroom (5) properties.

How is Airbnb revenue calculated in Jasper?

The annual and monthly revenue figures for Jasper are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jasper, AR market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform investment decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market changes. Individual results will vary based on property condition, location within the market, pricing strategy, and management quality.