Jasper, GA Airbnb Market Data, Statistics, and Occupancy Rates

Jasper Short-Term Rental Market Overview

Jasper, GA sits in the North Georgia mountains — a region known for lake getaways and outdoor recreation — and currently hosts 139 active Airbnb listings with an average annual revenue of $30,303. While the market's average daily rate of $241 comes in below the Georgia state average of $299, the combination of seasonal demand peaks and strong performance from larger properties creates pockets of meaningful opportunity for investors willing to source deals selectively. The ROI score of 52 out of 100 reflects a competitive landscape where occupancy and supply-demand dynamics warrant careful underwriting.

Key Market Statistics

According to Rabbu market data, the Jasper short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jasper

Jasper attracts investor attention for its proximity to North Georgia's outdoor recreation scene and lake destinations, though competitive dynamics and lower occupancy require disciplined deal selection.

Expert Market Assessment

"Jasper presents a moderate opportunity for STR investors who can identify the right property type and price point. Revenue seasonality is pronounced — the spread between the slowest month (February at $1,326) and the peak (July at $3,840) is nearly threefold, which means cash reserves and pricing strategies matter more here than in year-round markets. The below-average occupancy of 23% compared to Georgia's 32% state average underscores that not every listing thrives, but well-positioned larger homes with lake access or standout amenities can significantly outperform the market average. Investors who target 4-bedroom or 6+ bedroom properties and pair them with strong guest experiences stand the best chance of generating attractive returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jasper

Average revenue by month in Jasper

Jasper's revenue peaks sharply in July at $3,840, with a strong secondary peak in October at $3,285 driven by fall tourism, while February marks the low point at just $1,326. The nearly 3x spread between peak and trough months signals pronounced seasonality that investors need to plan around when projecting annual cash flow.

Active Airbnb listings by property size in Jasper

Three- and four-bedroom properties dominate Jasper's supply with 36 and 35 listings respectively, making them the most competitive segments. One-bedroom units (11 listings) and 6+ bedroom properties (8 listings) are far less common, potentially offering less crowded niches for investors targeting either end of the size spectrum.

Average daily rate (ADR) by property size in Jasper

ADR scales steeply with property size in Jasper, climbing from $159 for 2-bedroom units to $509 for 6+ bedroom homes — more than triple the rate. Notably, 2-bedroom listings actually undercut 1-bedrooms ($177), suggesting that smaller units may benefit from unique positioning or premium finishes to justify higher nightly rates.

Average RevPAN by property size in Jasper

Six-plus bedroom properties lead RevPAN at $110, nearly double the next best performer (4-bedrooms at $65), making them the standout revenue generators on a per-available-night basis. Five-bedroom properties underperform at just $39 RevPAN despite a $300 ADR, indicating that low occupancy (13%) significantly erodes their earning potential.

Average occupancy rates by property size in Jasper

Occupancy rates cluster tightly between 22% and 26% for most property sizes, with 3-bedroom listings leading at 26% and 5-bedroom properties trailing significantly at just 13%. This consistency across most sizes suggests that market-wide demand dynamics, rather than property size alone, are the primary occupancy driver — except for the 5-bedroom segment, which appears oversupplied or mispriced.

Average monthly revenue by property size in Jasper

Six-plus bedroom properties are the clear revenue leaders at $7,161 per month, more than double the next tier (4-bedrooms at $3,196). Two-bedroom units generate the lowest monthly revenue at $1,642, and even 5-bedroom listings ($2,804) underperform 4-bedrooms due to their substantially lower occupancy.

Average annual revenue by property size in Jasper

Annual revenue ranges from $19,705 for 2-bedroom properties to $85,939 for 6+ bedroom homes, illustrating the outsized return potential of larger luxury-style listings in Jasper. Four-bedroom properties at $38,353 per year offer a strong middle ground, combining solid revenue with a more moderate acquisition cost than the largest homes.

Most common amenities for Airbnb listings in Jasper

Parking (98%), kitchens (96%), and washer/dryer combos (91%) are essentially table stakes for Jasper listings, reflecting guest expectations for self-sufficient mountain getaway accommodations. Differentiators like pools (55%), lake access (43%), and hot tubs (35%) are less universal and likely help top-performing listings command premium rates and higher occupancy.

Understanding Jasper's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jasper's ROI score of 52 out of 100 places it in the "Competitive Opportunity" band, meaning the market has genuine potential but requires more selective deal sourcing to achieve strong returns. The revenue-to-price ratio and market growth trend both rate as average, while occupancy stability and supply-demand balance come in below average — a combination that rewards investors who differentiate through property type, amenities, or superior management. Pairing this data with thorough local regulatory research and realistic occupancy assumptions will be essential before committing capital.

Short-Term Rental Regulations in Jasper

Understanding local STR regulations is essential before investing in Jasper. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jasper, Georgia may be required to obtain permits or register their properties with local authorities. Investors should verify current requirements with the City of Jasper and Pickens County before listing a property.

Key Restrictions

Common restrictions in mountain and lake communities like Jasper can include occupancy limits per property, minimum stay requirements, noise ordinances, parking mandates, and HOA covenants that may restrict or prohibit short-term rentals. Some jurisdictions also impose caps on the number of permits issued, so confirming availability early in the acquisition process is advisable.

Tax Obligations

Hosts in Georgia are generally subject to state sales tax, county lodging taxes, and any applicable local hotel-motel excise taxes on short-term rental income. Major booking platforms often collect and remit state-level taxes automatically, but operators should confirm all local obligations are covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jasper can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jasper's seasonal revenue pattern — peaking in July at $3,840 and staying elevated through the fall foliage months — suggests demand will continue to follow recreation and holiday cycles rather than shift dramatically. Investors can reasonably expect ADR to hold steady or inch up 1–3% as the market matures, though occupancy rates currently averaging 23% leave room for improvement with stronger pricing and marketing strategies. Given that year-over-year listing growth sits at 98%, new supply entering the market could put additional pressure on occupancy unless demand keeps pace. Estimates point to relatively stable but competitive conditions, making property-level differentiation increasingly important."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jasper, GA

What is the average Airbnb occupancy rate in Jasper?

The average Airbnb occupancy rate in Jasper, GA is currently 23%, which falls below the Georgia state average of 32%. Occupancy varies by property size, with 3-bedroom listings performing best at 26%, while 5-bedroom properties lag at 13%. Investors should factor in this lower occupancy when projecting cash flow and consider strategies like competitive pricing, strong amenity packages, and seasonal adjustments to improve fill rates.

How much do Airbnb hosts make in Jasper?

On average, Airbnb hosts in Jasper earn approximately $2,525 per month or $30,303 per year based on trailing 12-month booking data. However, revenue varies significantly by property size — 6+ bedroom properties average $7,161 per month ($85,939 annually), while 2-bedroom listings average just $1,642 per month. Property quality, location, amenities like lake access, and pricing strategy all play a role in where an individual listing falls within that range.

Is Jasper a good market for Airbnb investment?

Jasper earns an ROI score of 52 out of 100, placing it in the "Competitive Opportunity" category. The market has strong seasonal demand peaks in summer and fall, and larger properties can generate substantial revenue. However, the revenue-to-price ratio is average given home values around $598,179, and occupancy stability is below average. Investors who source deals carefully — particularly larger homes with desirable amenities like lake access or hot tubs — can find viable opportunities, but this isn't a market where every property will perform well.

What is the average daily rate (ADR) for Airbnb in Jasper?

The average daily rate for Airbnb listings in Jasper is $241, which is below the Georgia state average of $299. ADR scales significantly with property size: 1-bedroom units average $177 per night, while 6+ bedroom properties command $509 per night. The sweet spot for many investors may be in the 3- to 4-bedroom range, where ADRs of $228–$263 combine with relatively higher occupancy to deliver competitive revenue per available night.

Are short-term rentals legal in Jasper?

Short-term rentals do operate in Jasper, GA, with 139 active Airbnb listings currently in the market. However, specific permit requirements, zoning restrictions, and tax obligations may apply at the city or county level. Investors should consult the City of Jasper and Pickens County government offices to confirm current regulations, including any permit caps, minimum stay requirements, or HOA restrictions that could affect a particular property.

When is peak season for Airbnb in Jasper?

Peak season in Jasper runs from June through October, with July leading the way at $3,840 in average monthly revenue. October is the second-strongest month at $3,285, likely driven by fall foliage tourism in the North Georgia mountains. The slowest months are January and February, when average revenues drop to around $1,326–$1,356. This pronounced seasonality means investors should plan for leaner winter months and price aggressively during the summer and autumn peaks.

How many Airbnbs are there in Jasper?

There are currently 139 active Airbnb listings in Jasper, GA as of April 2026. The supply is concentrated in the 2- to 4-bedroom range, which accounts for over 70% of all listings. Year-over-year listing growth has been significant at 98%, indicating strong investor interest in the market — but also increasing competition that could pressure occupancy rates if demand doesn't grow proportionally.

How is Airbnb revenue calculated in Jasper?

The annual and monthly revenue figures for Jasper are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks (like July's $3,840 average) and slower months (like February's $1,326) because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jasper, GA market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns for supply, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture very recent market shifts or regulatory changes. Individual property results vary based on location, condition, amenities, pricing strategy, and management quality.