Jay, OK Airbnb Market Data, Statistics, and Occupancy Rates

Jay Short-Term Rental Market Overview

Jay, Oklahoma is a small but emerging short-term rental market situated near Grand Lake, where waterfront recreation drives seasonal guest demand. With just 15 active Airbnb listings and an average daily rate of $382 — well above the $219 state average — the market offers pricing power for hosts who can capture peak-season bookings. However, occupancy sits at 17% compared to the 28% state average, meaning revenue is concentrated in warmer months and investors should plan for significant off-season softness.

Key Market Statistics

According to Rabbu market data, the Jay short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Jay

Investors are drawn to Jay for its premium nightly rates, lake-driven seasonal demand, and a still-small competitive set that offers early-mover advantages.

Expert Market Assessment

"Jay presents a competitive but seasonal opportunity: the combination of a high ADR and very low supply creates room for well-run properties to generate meaningful peak-season income. That said, the 17% average occupancy rate underscores that this is not a year-round cash-flow market — July revenue of $5,334 dwarfs the $450 earned in February by more than tenfold. Investors who treat this as a summer-heavy play and price aggressively during shoulder months stand to outperform. With the ROI score at 43 out of 100, selective deal sourcing and realistic off-season expectations are essential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jay

Average revenue by month in Jay

Jay's revenue profile is sharply seasonal: July leads at $5,334 and August follows at $4,418, while February bottoms out at just $450. The roughly 10x spread between peak and trough months means investors should budget for significant cash-flow swings and consider pricing strategies to capture shoulder-season demand in May, September, and October.

Active Airbnb listings by property size in Jay

All reportable listings in Jay are 3-bedroom properties, with 5 active units in that category. The absence of data for other bedroom counts suggests either very low supply across other sizes or a market naturally gravitating toward mid-size lakefront rentals — potentially signaling opportunity for investors willing to offer differentiated configurations.

Average daily rate (ADR) by property size in Jay

Three-bedroom properties in Jay command an average daily rate of $188. While the overall market ADR is $382, the 3-bedroom figure suggests that larger or more premium properties in the market are pulling the aggregate substantially higher, which could indicate strong pricing upside for investors who target upscale or uniquely positioned listings.

Average RevPAN by property size in Jay

Three-bedroom listings generate a RevPAN of $37, reflecting the interaction of a $188 ADR with moderate occupancy. This relatively modest per-night yield highlights the importance of maximizing booked nights during peak season, since even small occupancy gains can meaningfully move the revenue needle in a market with this ADR level.

Average occupancy rates by property size in Jay

Three-bedroom properties average 20% occupancy in Jay, which while slightly above the overall market's 17%, still signals that these units sit empty most of the year. Cash-flow stability in this market hinges almost entirely on capturing high-rate summer bookings rather than maintaining consistent year-round fill rates.

Average monthly revenue by property size in Jay

Three-bedroom units earn an average of $2,152 per month, closely tracking the overall market average of $2,403. This consistency suggests that 3-bedrooms represent the core of the market's revenue profile, and investors in this configuration can expect returns broadly in line with market-wide performance.

Average annual revenue by property size in Jay

At $25,829 in average annual revenue, 3-bedroom properties offer a baseline earnings target for Jay investors. Against the market's average home value of $456,594, this translates to a gross yield of roughly 5.7%, which underscores the need for competitive acquisition pricing to make the numbers work.

Most common amenities for Airbnb listings in Jay

Kitchens appear in 100% of listings, while washers, dryers, patios, BBQ grills, and outdoor furniture each exceed 80% — signaling that guests expect a full home-like experience with strong outdoor living features. Notably, 60% of listings highlight waterfront access and lake access, confirming the lake-recreation orientation of the market and suggesting that properties without water proximity may struggle to compete.

Understanding Jay's ROI Score: 43/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jay's ROI score of 43 out of 100 places it in the "Competitive Opportunity" band, meaning the market has genuine appeal but requires more selective deal sourcing to generate strong returns. The revenue-to-price ratio scores as average, while occupancy stability falls below average — both factors that weigh on overall investment reliability. On the positive side, above-average marks for market growth trend and supply/demand balance suggest the market is still developing, so pairing this data with thorough local regulatory research and conservative underwriting is recommended.

Short-Term Rental Regulations in Jay

Understanding local STR regulations is essential before investing in Jay. Here's the current regulatory landscape:

Permit Requirements

Operators in Jay, Oklahoma should verify whether the city or Delaware County requires a short-term rental permit or business registration before listing a property. State and local requirements can change, so contacting Jay's city offices or the county clerk directly is the best way to confirm current obligations.

Key Restrictions

Common STR restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum-stay provisions. HOA covenants in lakefront communities can also impose additional rules, so investors should review any deed restrictions or community guidelines before purchasing.

Tax Obligations

Oklahoma requires short-term rental operators to collect state sales tax and any applicable local lodging or tourism taxes. Many booking platforms remit some of these taxes automatically, but hosts should confirm their specific obligations with the Oklahoma Tax Commission to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jay can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jay's STR market is likely to see continued listing growth — active supply has already surged 84% year-over-year — as investors recognize the lake-tourism opportunity. Summer months should remain the primary revenue driver, with July and August alone potentially accounting for over a third of annual income. ADR could hold steady or edge up modestly given the low supply base, though occupancy improvements will depend on whether new listings attract incremental demand or simply split existing bookings. Investors should budget conservatively for winter months, where revenue can dip below $500."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jay, OK

What is the average Airbnb occupancy rate in Jay?

The average Airbnb occupancy rate in Jay is currently 17%, which falls below the Oklahoma state average of 28%. This reflects the market's strong seasonal character — demand concentrates heavily in the warmer months around Grand Lake, with winter bookings tapering considerably. Investors should expect peak-season occupancy to be meaningfully higher than this annual average while planning for very lean winter months.

How much do Airbnb hosts make in Jay?

Based on the trailing 12 months of booking data, Airbnb hosts in Jay earn an average of $2,403 per month, which works out to roughly $28,845 per year. Revenue is highly seasonal, with July averaging $5,334 and February dropping to around $450. Actual earnings depend on property quality, pricing strategy, and how effectively hosts capture peak-season demand.

Is Jay a good market for Airbnb investment?

Jay offers a competitive opportunity with notable strengths — a high average daily rate of $382, low competition from just 15 active listings, and above-average market growth trends. The primary challenge is below-average occupancy at 17%, which limits year-round cash flow. Investors who secure properties at the right price and manage seasonal fluctuations effectively can find solid returns, but this market rewards careful deal sourcing rather than a buy-anything approach.

What is the average daily rate (ADR) for Airbnb in Jay?

The average daily rate for Airbnb listings in Jay is $382, which is significantly higher than the Oklahoma state average of $219. This premium reflects the lake-resort nature of the market, where guests are willing to pay more for waterfront and recreation-oriented properties. Three-bedroom properties specifically average an ADR of $188, suggesting that the overall market average is influenced by larger or premium listings.

Are short-term rentals legal in Jay?

Short-term rentals generally operate in Jay, Oklahoma, as evidenced by active listings in the market. However, investors should verify any local permit, registration, or licensing requirements with Jay's city government or Delaware County offices before listing a property. Oklahoma state tax collection obligations also apply, and HOA or community-level restrictions may exist in certain lakefront developments.

When is peak season for Airbnb in Jay?

Peak season in Jay runs from June through August, with July being the strongest month at an average revenue of $5,334. October also shows a notable bump to $3,166, likely driven by fall foliage and lake activities. The slowest period is January through February, when average monthly revenue drops to around $450–$498.

How many Airbnbs are there in Jay?

Jay currently has 15 active Airbnb listings, making it a very small market with limited competition. This count has grown 84% year-over-year, indicating that investor interest is picking up. The compact supply base means well-positioned properties can capture a meaningful share of available demand, though it also means market-level data can shift with just a few new entrants.

How is Airbnb revenue calculated in Jay?

The annual and monthly revenue figures for Jay are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jay, OK market
• Average daily rate, occupancy, and RevPAN metrics based on active listing performance
• Monthly and annual revenue estimates derived from trailing 12-month booking data
• Property-size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations, permit requirements, and tax obligations are subject to change; investors should verify current rules with local authorities before purchasing.