Jefferson City, MO Airbnb Market Data, Statistics, and Occupancy Rates

Jefferson City Short-Term Rental Market Overview

Jefferson City, Missouri's state capital, presents an attractive short-term rental opportunity with an ROI score of 65 out of 100. With just 50 active Airbnb listings and an average daily rate of $136—well below the $240 state average—the market offers affordable entry points for investors. Occupancy sits at 31%, edging above the 28% Missouri state average, while average annual revenue reaches $21,712 per listing. The combination of government-driven demand and a compact supply base creates a market worth serious consideration.

Key Market Statistics

According to Rabbu market data, the Jefferson City short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Jefferson City

Jefferson City's status as Missouri's capital provides a reliable baseline of government and business travel demand that complements its affordable property values and manageable competitive landscape.

Expert Market Assessment

"Jefferson City earns an "Attractive Opportunity" designation, driven primarily by its above-average occupancy stability and reasonable revenue-to-price dynamics. The market exhibits clear seasonality—July peaks at $2,554 in average monthly revenue while January dips to $930—so investors should plan cash flow around a pronounced warm-season surge with a quieter winter period. With 132% year-over-year growth in active listings, the supply side is expanding quickly, which makes strategic property selection and amenity investment increasingly important. Investors targeting 3- or 4-bedroom properties stand to capture the strongest revenue per available night in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jefferson City

Average revenue by month in Jefferson City

Jefferson City displays strong seasonality, with July ($2,554) and October ($2,468) leading as peak revenue months and January ($930) marking the low point—a nearly 3x spread that investors should factor into cash-flow planning. A secondary dip in December ($1,523) and a solid fall shoulder season (September through November) round out a revenue pattern closely tied to government activity and warmer-weather travel.

Active Airbnb listings by property size in Jefferson City

One-bedroom units dominate the supply with 21 of the 50 active listings, followed by 17 two-bedroom properties. Larger 3- and 4-bedroom homes are notably underrepresented at just 7 and 5 listings respectively, potentially signaling an opportunity for investors willing to offer more space in a market where those sizes deliver higher revenue.

Average daily rate (ADR) by property size in Jefferson City

ADR scales significantly with property size, jumping from $80 for 1-bedroom units to $239 for 3-bedroom homes—nearly a 3x premium. Interestingly, 4-bedroom properties average $216, slightly below 3-bedrooms, suggesting that the ADR premium plateaus and that 3-bedroom configurations may offer the strongest rate-to-acquisition-cost trade-off.

Average RevPAN by property size in Jefferson City

Revenue per available night climbs steadily with size, from $27 for 1-bedrooms up to $65 for 4-bedroom properties—the highest RevPAN in the market by a meaningful margin. This progression indicates that larger homes convert their higher nightly rates into superior per-night revenue even after accounting for occupancy differences.

Average occupancy rates by property size in Jefferson City

One-bedroom listings lead occupancy at 35%, followed by 2-bedrooms at 32% and 4-bedrooms at 30%, while 3-bedroom properties lag at just 19%. The lower occupancy for 3-bedrooms suggests pricing may be aggressive relative to demand at that tier, though their higher ADR still translates to competitive monthly revenue.

Average monthly revenue by property size in Jefferson City

Monthly revenue scales predictably with size: 4-bedroom properties top the market at $2,781, closely followed by 3-bedrooms at $2,675, while 1-bedroom units generate $1,154. The jump from 1-bedroom to 2-bedroom revenue ($1,154 to $1,975) represents the steepest relative increase, making 2-bedrooms a potentially efficient entry point for investors seeking better returns without the complexity of managing larger homes.

Average annual revenue by property size in Jefferson City

Four-bedroom properties lead annual revenue at $33,383, with 3-bedrooms close behind at $32,100—both generating roughly 2.4x the $13,855 earned by 1-bedroom units. Given that only 12 listings in the market are 3- or 4-bedroom homes, investors targeting these larger configurations face less competition while accessing the highest return potential.

Most common amenities for Airbnb listings in Jefferson City

Parking is universal across Jefferson City's listings (100%), and kitchen access is nearly so at 94%, reflecting guest expectations for home-like convenience in a capital city setting. Patio or balcony (76%), self check-in (74%), and washer/dryer access (68–70%) round out the top amenities, while differentiators like hot tubs (6%) and pools (4%) remain rare—presenting potential competitive advantages for investors willing to add premium features.

Understanding Jefferson City's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jefferson City's ROI score of 65 out of 100 places it in the "Attractive Opportunity" band, signaling solid investment potential without the sky-high entry costs of larger metro markets. The score is bolstered by above-average occupancy stability, while revenue-to-price ratio, market growth trend, and supply/demand balance all register as average—indicating a balanced but not exceptional market across those dimensions. Investors should pair this score with on-the-ground regulatory research and property-level underwriting to confirm that individual deals pencil out.

Short-Term Rental Regulations in Jefferson City

Understanding local STR regulations is essential before investing in Jefferson City. Here's the current regulatory landscape:

Permit Requirements

Investors operating short-term rentals in Jefferson City, Missouri may be required to obtain a business license or STR-specific permit from the city. It's essential to verify current requirements directly with Jefferson City's planning and zoning department before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. Investors should also check for any HOA restrictions on their specific property, as these can sometimes be more restrictive than city-level regulations.

Tax Obligations

Short-term rental operators in Missouri are typically subject to state and local sales taxes as well as transient guest or occupancy taxes. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their obligations with Missouri's Department of Revenue and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jefferson City can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jefferson City's STR market is expected to maintain steady performance driven by its role as the state capital and consistent government-related travel. Seasonal revenue data suggests investors can anticipate stronger months from May through November, with July and October leading the way, while winter months will likely remain softer. ADR could see modest increases in the 2–4% range as supply grows and operators refine pricing strategies. Occupancy rates should hold around 29–33%, supported by above-average stability relative to broader Missouri markets."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jefferson City, MO

What is the average Airbnb occupancy rate in Jefferson City?

The average Airbnb occupancy rate in Jefferson City is currently 31%, which outperforms the Missouri state average of 28%. Occupancy varies by property size, with 1-bedroom units leading at 35% and 3-bedroom properties sitting lower at 19%. This above-average occupancy provides a relatively stable booking foundation for investors.

How much do Airbnb hosts make in Jefferson City?

Airbnb hosts in Jefferson City earn an average of $1,809 per month, translating to approximately $21,712 in annual revenue based on trailing 12-month performance. Larger properties tend to earn significantly more—4-bedroom listings average $2,781 monthly ($33,383 annually), while 1-bedroom units generate around $1,154 per month ($13,855 annually). Revenue varies considerably by season, with peak months like July reaching $2,554 and slower months like January averaging $930.

Is Jefferson City a good market for Airbnb investment?

Jefferson City scores 65 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and its role as Missouri's state capital, which supports consistent government and business travel. With average home values around $415,873 and annual revenue averaging $21,712, investors should carefully evaluate property size and location to maximize returns—particularly since larger properties (3–4 bedrooms) deliver substantially higher revenue.

What is the average daily rate (ADR) for Airbnb in Jefferson City?

The average daily rate for Airbnb listings in Jefferson City is $136, which is significantly below the Missouri state average of $240. ADR varies widely by property size: 1-bedroom units average $80, 2-bedrooms come in at $140, and 3-bedroom properties command the highest rates at $239. This lower ADR relative to the state average reflects Jefferson City's more affordable market positioning.

Are short-term rentals legal in Jefferson City?

Short-term rentals generally operate in Jefferson City, but specific permit, licensing, and zoning requirements may apply. Investors should verify current regulations with Jefferson City's local government offices and review any applicable HOA or neighborhood restrictions before purchasing or listing a property. Staying current on Missouri state requirements for tax registration is also recommended.

When is peak season for Airbnb in Jefferson City?

Peak season for Airbnb in Jefferson City runs roughly from May through November, with July ($2,554) and October ($2,468) delivering the strongest average monthly revenue. The off-peak period spans December through March, with January averaging just $930—the lowest month of the year. This seasonality pattern means investors should budget for leaner winter months while capitalizing on robust warm-weather and fall demand.

How many Airbnbs are there in Jefferson City?

Jefferson City currently has 50 active Airbnb listings as of April 2026. The market has seen significant growth, with a 132% year-over-year increase in active listings. Supply is concentrated in smaller units, with 21 one-bedroom and 17 two-bedroom listings making up the majority, while 3- and 4-bedroom properties account for just 12 listings combined.

How is Airbnb revenue calculated in Jefferson City?

The annual and monthly revenue figures for Jefferson City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jefferson City market
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture recent regulatory or market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.