Jefferson City, TN Airbnb Market Data, Statistics, and Occupancy Rates

Jefferson City Short-Term Rental Market Overview

Jefferson City, TN is a compact short-term rental market with just 17 active Airbnb listings and notable year-over-year listing growth of 93%, signaling rising investor interest in this small East Tennessee community. With an average daily rate of $158 — roughly half the Tennessee state average — and an average annual revenue of $16,378, the market offers an affordable entry point for investors willing to navigate its lower occupancy profile. The favorable supply/demand balance and above-average market growth trend contribute to its ROI score of 57 out of 100, positioning it as an attractive emerging opportunity.

Key Market Statistics

According to Rabbu market data, the Jefferson City short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Jefferson City

Investors are drawn to Jefferson City for its low barrier to entry, rapid market growth, and favorable supply/demand dynamics relative to more saturated Tennessee destinations.

Expert Market Assessment

"Jefferson City presents a moderate opportunity best suited for investors comfortable with a seasonal revenue profile and a still-maturing market. The summer months from June through October deliver the lion's share of annual income — July alone averages $2,573 — while January and February dip as low as $414 to $690, creating meaningful cash-flow variation. The 25% average occupancy rate trails the Tennessee state average of 29%, but the above-average growth trend and supply/demand balance suggest the market hasn't yet reached saturation. For investors who can keep operating costs lean during the quieter months, the affordable property prices and limited competition make this a worthwhile market to watch."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jefferson City

Average revenue by month in Jefferson City

Revenue in Jefferson City is highly seasonal, peaking in July at $2,573 and dipping to just $414 in February — a roughly 6x spread between the best and weakest months. The June-through-October window accounts for the majority of annual earnings, making operational cost management during the winter months critical for profitability.

Active Airbnb listings by property size in Jefferson City

The entire active supply of reportable listings in Jefferson City consists of 1-bedroom properties (9 listings), suggesting that larger property types are either absent or too few to generate statistically meaningful data. This concentration could signal an opportunity for investors willing to bring multi-bedroom inventory to market and capture group or family travelers.

Average daily rate (ADR) by property size in Jefferson City

One-bedroom listings in Jefferson City command an average daily rate of $113, which is below the overall market ADR of $158. The gap likely reflects that higher-ADR properties in the market fall outside the 1-bedroom category but lack sufficient volume to appear in size-segmented data.

Average RevPAN by property size in Jefferson City

One-bedroom properties deliver a RevPAN of $28, reflecting the combined effect of a $113 ADR and 25% occupancy. For investors evaluating per-night yield, this figure underscores the importance of maximizing both rate and occupancy to improve returns in this small market.

Average occupancy rates by property size in Jefferson City

One-bedroom listings average 25% occupancy, matching the overall market rate and reflecting the seasonal demand patterns characteristic of Jefferson City. Investors should anticipate extended vacancy periods in the off-season and plan cash reserves accordingly.

Average monthly revenue by property size in Jefferson City

One-bedroom properties generate an average of $1,163 per month, slightly below the market-wide average of $1,364. This suggests that any larger or premium properties in the market may be pulling the overall average upward, even though they don't appear in size-segmented breakdowns.

Average annual revenue by property size in Jefferson City

At $13,962 in average annual revenue, 1-bedroom units represent the baseline earning potential in Jefferson City. Investors considering larger or more distinctive property types could potentially exceed this figure, especially given the apparent gap in multi-bedroom supply.

Most common amenities for Airbnb listings in Jefferson City

Parking is universal across Jefferson City listings at 100%, and self check-in (88%) and kitchen access (71%) are near-standard, reflecting guest expectations for independent, home-like stays. Outdoor amenities like patio/balcony space (53%) and outdoor furniture (53%) are also common, suggesting that properties with strong outdoor appeal may align well with the market's leisure-oriented traveler base.

Understanding Jefferson City's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jefferson City's ROI score of 57 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue relative to property prices is average but growth momentum and supply/demand dynamics are both above average. The below-average occupancy stability is the primary drag on the score, driven by sharp seasonal swings between summer peaks and winter lows. Pairing this data with thorough local regulatory research and a conservative cash-flow model will help investors determine whether this emerging East Tennessee market fits their portfolio.

Short-Term Rental Regulations in Jefferson City

Understanding local STR regulations is essential before investing in Jefferson City. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jefferson City, Tennessee may be required to obtain a local business license or STR permit before listing their property. Investors should verify current registration requirements directly with Jefferson City and Jefferson County authorities, as rules in smaller Tennessee municipalities can vary.

Key Restrictions

Common restrictions in Tennessee STR markets include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. HOA covenants may impose additional constraints, so prospective hosts should review any applicable community rules before purchasing an investment property.

Tax Obligations

Tennessee levies a state sales tax and local occupancy taxes on short-term rentals, and platforms like Airbnb often collect and remit a portion of these on behalf of hosts. Investors should confirm their specific obligations with the Tennessee Department of Revenue, as local tax rates can differ by jurisdiction.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jefferson City can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jefferson City's rapid listing growth suggests the market is still in an early expansion phase, which could support ADR increases in the 3–5% range as the destination gains more visibility among travelers. Seasonal patterns indicate summer and early fall will continue to drive the bulk of revenue, with occupancy likely hovering around 23–28% market-wide. Investors who time pricing strategies to capture the June-through-October peak window should see the strongest returns, though the softer winter months will require careful budgeting. The above-average supply/demand balance is encouraging, but new entrants should monitor whether the nearly doubled listing count begins to compress occupancy further."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jefferson City, TN

What is the average Airbnb occupancy rate in Jefferson City?

The average occupancy rate for Airbnb listings in Jefferson City is currently 25%, which sits below the Tennessee state average of 29%. This lower rate reflects the market's seasonal nature and small listing pool, meaning individual properties with strong pricing strategies and guest appeal may outperform the market average significantly.

How much do Airbnb hosts make in Jefferson City?

Based on trailing 12-month data, Airbnb hosts in Jefferson City earn an average of $1,364 per month, or approximately $16,378 per year. Revenue varies considerably by season, with July being the highest-earning month at $2,573 and February the softest at $414. Individual results depend heavily on property quality, amenities, and pricing optimization.

Is Jefferson City a good market for Airbnb investment?

Jefferson City earns a Rabbu ROI Score of 57 out of 100, categorized as an 'Attractive Opportunity.' The market benefits from above-average growth and a favorable supply/demand balance, though occupancy stability is below average. It's best suited for investors seeking an affordable entry into an emerging East Tennessee market who can manage through seasonal revenue swings.

What is the average daily rate (ADR) for Airbnb in Jefferson City?

The average daily rate in Jefferson City is $158, which is considerably lower than the Tennessee state average of $309. This more accessible price point can appeal to budget-conscious travelers and reflects the smaller-market nature of Jefferson City compared to destinations like Nashville or Gatlinburg.

Are short-term rentals legal in Jefferson City?

Short-term rentals are generally permitted in Jefferson City, TN, though operators may need to comply with local licensing, zoning, and tax requirements. Regulations can evolve, so investors should confirm current rules with Jefferson City municipal offices and Jefferson County planning departments before purchasing a property for STR use.

When is peak season for Airbnb in Jefferson City?

Peak season in Jefferson City runs from June through October, with July averaging the highest monthly revenue at $2,573 and October close behind at $1,895. The summer months benefit from warm-weather travel demand, while early fall likely sees a boost from foliage season and regional events. Winter months — particularly January and February — represent the softest period.

How many Airbnbs are there in Jefferson City?

There are currently 17 active Airbnb listings in Jefferson City as of April 2026. The market has seen 93% year-over-year growth in listing count, indicating strong and accelerating investor interest despite the small overall size of the market.

How is Airbnb revenue calculated in Jefferson City?

The annual and monthly revenue figures for Jefferson City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics based on trailing 12-month performance
• Monthly and annual revenue estimates derived from historical comparable listing data
• Property size breakdowns for supply, rates, occupancy, and revenue where data is sufficient
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax requirements may change; investors should verify current rules with municipal and state authorities before purchasing. Individual property performance will vary based on location, condition, amenities, pricing strategy, and management quality.