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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Jefferson offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Jefferson, CO is a compact mountain-area market with 74 active Airbnb listings and an average annual revenue of $33,333 per property. While its ADR of $247 sits well below the Colorado state average of $529, above-average occupancy stability and a notable 88% year-over-year listing growth signal rising investor interest. The market's ROI score of 58 out of 100 places it in the "Attractive Opportunity" tier, making it worth a closer look for investors seeking Colorado exposure at a more accessible price point.
According to Rabbu market data, the Jefferson short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 74 |
| Average Daily Rate (ADR) | vs. $529 state avg. | $247 |
| Average Occupancy Rate | vs. 45% state avg. | 33% |
| RevPAN | ADR * Occupancy Rate | $82 |
| Average Monthly Revenue | Historical 12-month average | $2,777 |
| Average Annual Revenue | Historical 12-month average | $33,333 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Jefferson appeals to investors seeking Colorado mountain-market exposure with relatively healthy demand fundamentals and moderate revenue potential balanced against accessible property costs compared to premier resort areas.
Key investment factors
"Jefferson earns an "Attractive Opportunity" designation, driven by healthy demand-side fundamentals and above-average occupancy stability despite a supply-demand balance that currently lags. Seasonality is pronounced: July leads at $4,328 in average monthly revenue while April dips to just $1,281, creating a roughly 3.4× spread between peak and trough. That said, the market benefits from a secondary winter bump—January and December each clear $2,800—which provides some insulation against single-season risk. Investors who price competitively and target high-performing property sizes can still generate meaningful returns here."
— Rabbu Market Analysis Team
Jefferson's revenue cycle peaks in July at $4,328 and hits its low in April at just $1,281—a spread of over $3,000 that underscores significant seasonality. A notable secondary peak in March ($3,839) and solid winter months in January ($3,076) and December ($2,848) help offset the spring lull and reduce reliance on summer alone.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$3,076 |
| February |
|
$2,632 |
| March |
|
$3,839 |
| April |
|
$1,281 |
| May |
|
$1,776 |
| June |
|
$3,032 |
| July |
|
$4,328 |
| August |
|
$3,752 |
| September |
|
$2,573 |
| October |
|
$2,302 |
| November |
|
$1,888 |
| December |
|
$2,848 |
Two- and three-bedroom properties dominate Jefferson's supply with 29 and 27 listings respectively, comprising roughly 80% of the market. One-bedroom and four-bedroom units are each limited to just 7 listings, which could signal less competition and differentiation opportunities at those ends of the size spectrum.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
7 |
| 2 bedrooms |
|
29 |
| 3 bedrooms |
|
27 |
| 4 bedrooms |
|
7 |
ADR jumps meaningfully at the 4-bedroom tier, reaching $302 compared to $222 for 3-bedrooms—a 36% premium that reflects the scarcity and group-travel appeal of larger homes. One- and two-bedroom units price nearly identically at $184 and $186, suggesting limited pricing power for smaller configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$184 |
| 2 bedrooms |
|
$186 |
| 3 bedrooms |
|
$222 |
| 4 bedrooms |
|
$302 |
Three-bedroom properties deliver the strongest RevPAN at $83, edging out 4-bedrooms at $75 thanks to higher occupancy rates that more than compensate for a lower nightly rate. Two-bedroom units trail at $58 RevPAN despite being the most numerous listing type, suggesting that category faces the most competitive pressure.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$66 |
| 2 bedrooms |
|
$58 |
| 3 bedrooms |
|
$83 |
| 4 bedrooms |
|
$75 |
Three-bedroom listings lead occupancy at 37%, closely followed by 1-bedrooms at 36%, while 4-bedroom properties lag at just 25%—likely reflecting their higher price point and more niche appeal. The relatively tight range between 1- and 3-bedroom occupancy (31–37%) suggests broadly consistent demand across most property sizes, though none approach the 45% state average.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
36% |
| 2 bedrooms |
|
31% |
| 3 bedrooms |
|
37% |
| 4 bedrooms |
|
25% |
Four-bedroom homes top monthly revenue at $3,447, while 1-bedrooms punch above their size at $3,096 thanks to strong occupancy. Two-bedroom units bring in the least at $2,501 per month, making them the weakest performers despite being the most common listing type in Jefferson.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$3,096 |
| 2 bedrooms |
|
$2,501 |
| 3 bedrooms |
|
$2,645 |
| 4 bedrooms |
|
$3,447 |
Annual revenue ranges from $30,021 for 2-bedroom properties to $41,372 for 4-bedroom homes, a spread of over $11,000. One-bedroom units surprisingly outperform both 2- and 3-bedroom listings at $37,152 annually, suggesting that well-managed smaller properties can compete effectively in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$37,152 |
| 2 bedrooms |
|
$30,021 |
| 3 bedrooms |
|
$31,741 |
| 4 bedrooms |
|
$41,372 |
Kitchens (100%), parking (97%), and self check-in (91%) are essentially table stakes in Jefferson, reflecting a market geared toward independent, self-sufficient guests. Outdoor amenities like BBQ grills (85%), patios (85%), and backyards (65%) dominate the mid-tier, while hot tubs at 38% represent a potential differentiator for listings looking to stand out and command premium rates.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
97% |
| Self Check-in |
|
91% |
| BBQ Grill |
|
85% |
| Patio or Balcony |
|
85% |
| Washer |
|
82% |
| Dryer |
|
81% |
| Outdoor Furniture |
|
78% |
| Backyard |
|
65% |
| Workspace |
|
61% |
| Pets |
|
58% |
| Hot Tub |
|
38% |
| Lake Access |
|
5% |
| Sauna |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Jefferson Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
Jefferson's ROI score of 58 out of 100 lands it in the "Attractive Opportunity" band, signaling a market with genuine upside tempered by a few areas that need watching. Above-average marks in occupancy stability and market growth trend are encouraging, while the average revenue-to-price ratio and below-average supply/demand balance suggest that rising competition from rapid listing growth could pressure returns. Pairing this data with thorough local regulatory research and a conservative underwriting approach will help investors gauge whether Jefferson's fundamentals align with their portfolio goals.
Understanding local STR regulations is essential before investing in Jefferson. Here's the current regulatory landscape:
Short-term rental operators in Jefferson, Colorado may need to obtain a permit or register with Jefferson County or the applicable local jurisdiction before listing a property. Investors should verify current requirements directly with county or municipal offices, as STR regulations in Colorado can vary significantly between communities.
Common restrictions in Colorado mountain communities can include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise ordinances, designated parking mandates, and potential caps on the total number of STR permits issued. HOA covenants may impose additional limitations, so reviewing CC&Rs before purchasing is essential.
Colorado requires short-term rental operators to collect and remit applicable lodging, sales, and tourism taxes, though platforms like Airbnb often handle state and some local tax collection automatically. Investors should confirm whether any additional county-level accommodations taxes apply in Jefferson County.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jefferson can provide current regulatory guidance.
Financing an Airbnb investment in Jefferson requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Jefferson's strong summer seasonality—July revenue peaks near $4,328—should continue to anchor annual returns, while winter months like January and December also show respectable earnings above $2,800. With above-average marks in both occupancy stability and market growth trend, we estimate ADR could edge up 2–4% as demand firms, though the rapid 88% increase in active listings could temper occupancy gains if supply outpaces new demand. Investors should plan for softer shoulder months in April and May and budget conservatively around 30–35% occupancy on an annualized basis."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the dates indicated and may not capture recent market shifts. Local regulations, tax requirements, and permit rules can change; investors should independently verify compliance obligations before purchasing.
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