Jefferson, NH Airbnb Market Data, Statistics, and Occupancy Rates

Jefferson Short-Term Rental Market Overview

Jefferson, NH stands out as a niche mountain-town market where a small pool of just 25 active Airbnb listings commands a notably high average daily rate of $425—well above the $322 New Hampshire state average. With average annual revenue of $50,529 per listing and a 69% year-over-year increase in active supply, investor interest is clearly accelerating. The market's strong revenue-to-price ratio and favorable supply/demand balance contribute to an ROI score of 76 out of 100, though lower-than-average occupancy at 28% means success here depends on capturing peak-season demand effectively.

Key Market Statistics

According to Rabbu market data, the Jefferson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Jefferson

Jefferson appeals to investors seeking high nightly rates in a low-competition White Mountains market with strong seasonal tourism demand and a favorable revenue-to-price profile.

Expert Market Assessment

"Jefferson presents a standout opportunity for investors comfortable with seasonal cash-flow patterns and a leisure-driven guest base. The market's strength concentrates in summer and early fall, with August revenues reaching $7,423 and October staying respectable at $4,896, while April dips to just $1,711—creating a roughly 4:1 spread between the best and weakest months. The combination of high ADR, above-average growth trends, and a favorable supply/demand balance offsets the below-average occupancy rate, making this a market where revenue per booking compensates for fewer total bookings. Investors who price strategically during peak periods and manage expenses during slower months can tap into meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jefferson

Average revenue by month in Jefferson

Jefferson's revenue peaks sharply in August at $7,423 and drops to a low of $1,711 in April—a spread of over $5,700 that underscores heavy seasonality. A secondary winter bump in February ($5,360) adds a welcome revenue boost, but investors should budget for lean spring months and plan cash reserves accordingly.

Active Airbnb listings by property size in Jefferson

The market's supply is concentrated in 3-bedroom properties (8 listings) and 1-bedroom units (5 listings), with other sizes presumably making up the remaining 12. The limited data suggests that mid-sized family-friendly homes dominate, and there may be opportunity in 2-bedroom or 4+ bedroom configurations that are underrepresented.

Average daily rate (ADR) by property size in Jefferson

ADR jumps dramatically from $131 for 1-bedroom listings to $340 for 3-bedroom properties, reflecting strong group and family demand in the White Mountains. The nearly 2.6x premium for adding two bedrooms makes larger properties the clear value play for maximizing nightly income.

Average RevPAN by property size in Jefferson

Three-bedroom properties deliver $108 in RevPAN compared to just $12 for 1-bedroom units, a ninefold difference that makes larger homes far more efficient revenue generators. This gap reflects both higher rates and substantially better occupancy for 3-bedroom listings.

Average occupancy rates by property size in Jefferson

Three-bedroom properties achieve 32% occupancy—more than triple the 9% rate for 1-bedroom listings—indicating that guests in Jefferson strongly prefer larger accommodations. The extremely low occupancy for smaller units suggests they may struggle to attract consistent bookings in this market.

Average monthly revenue by property size in Jefferson

Monthly revenue for 3-bedroom listings averages $3,729, while 1-bedroom properties bring in just $412—a gap that makes smaller units barely viable as standalone investments. Investors targeting meaningful monthly cash flow should focus squarely on 3-bedroom or larger properties.

Average annual revenue by property size in Jefferson

At $44,755 per year, 3-bedroom properties capture the lion's share of earning potential in Jefferson, while 1-bedroom units generate only $4,949 annually. The nearly 9:1 revenue ratio strongly favors larger properties for investors seeking returns that can offset mortgage and operating costs.

Most common amenities for Airbnb listings in Jefferson

Every listing in Jefferson offers parking (100%), and self check-in is nearly universal at 96%—both essential for a rural mountain market where guests arrive by car and expect independent access. Kitchens and backyards (84% each), along with outdoor furniture and BBQ grills, signal that guests come for the outdoor lifestyle experience, and investors should prioritize these amenities to remain competitive.

Understanding Jefferson's ROI Score: 76/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jefferson's ROI score of 76 out of 100 places it in the 'Standout Opportunity' tier, driven primarily by an above-average revenue-to-price ratio and favorable supply/demand dynamics in a market with only 25 active listings. The one area to watch is occupancy stability, which scores below average due to the market's pronounced seasonality—investors should model conservatively for off-peak months. Pairing this score with local regulatory research and a property-specific financial analysis will give the clearest picture of whether Jefferson fits your investment goals.

Short-Term Rental Regulations in Jefferson

Understanding local STR regulations is essential before investing in Jefferson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jefferson, NH may be required to register or obtain permits at the town level, and New Hampshire requires STR hosts to register with the state for tax purposes. Investors should verify current permit and licensing requirements directly with the Town of Jefferson and the New Hampshire Department of Revenue Administration before listing a property.

Key Restrictions

Common restrictions that may apply to short-term rentals in small New Hampshire towns include occupancy limits, noise ordinances, parking requirements, and septic system capacity rules given the rural setting. HOA covenants, if applicable, can also restrict or prohibit short-term rentals, so investors should review any deed restrictions carefully before purchasing.

Tax Obligations

New Hampshire imposes a Rooms and Meals Tax on short-term rental income, which hosts are responsible for collecting and remitting—though platforms like Airbnb often handle this on behalf of hosts. Investors should confirm their obligations with the state and factor this tax into their revenue projections.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jefferson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jefferson's pronounced summer peak—August alone averages $7,423 per listing—and a solid winter shoulder season suggest continued seasonal revenue strength, with ADR likely holding steady or rising 2–4% as the White Mountains region draws outdoor recreation visitors. Occupancy could tighten modestly into the 30–35% range as new hosts optimize pricing and the supply wave stabilizes, though the 69% listing growth rate will need to moderate for that to materialize. Investors should plan for lean months in April and May and budget conservatively around $4,000–$4,500 in average monthly revenue. These estimates assume no major regulatory shifts and continued regional tourism demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jefferson, NH

What is the average Airbnb occupancy rate in Jefferson?

The average Airbnb occupancy rate in Jefferson, NH is currently 28%, which falls below the New Hampshire state average of 49%. This reflects the market's seasonal nature—occupancy concentrates heavily in summer and fall months. Three-bedroom properties perform significantly better at 32% occupancy compared to 1-bedroom units at just 9%, so property size plays a major role in how often a listing stays booked.

How much do Airbnb hosts make in Jefferson?

Airbnb hosts in Jefferson earn an average of $4,210 per month and approximately $50,529 per year based on trailing 12-month performance data. Revenue varies significantly by property size: 3-bedroom listings average $44,755 annually, while 1-bedroom units average just $4,949. Peak months like August can generate over $7,400, so much of the annual income is concentrated in the warmer seasons.

Is Jefferson a good market for Airbnb investment?

Jefferson earns an ROI score of 76 out of 100 from Rabbu, categorized as a 'Standout Opportunity.' The market benefits from an above-average revenue-to-price ratio, strong growth trends, and a favorable supply/demand balance. However, occupancy stability is below average, meaning investors need to be prepared for seasonal income swings. With only 25 active listings and a high ADR of $425, the market rewards properties that can attract guests during peak White Mountains tourism periods.

What is the average daily rate (ADR) for Airbnb in Jefferson?

The average daily rate for Airbnb listings in Jefferson is $425, which is significantly higher than the New Hampshire state average of $322. Rates vary considerably by property size—1-bedroom listings average $131 per night while 3-bedroom properties command $340 per night. The overall market ADR reflects a mix of larger, premium properties that cater to vacationing families and groups visiting the White Mountains.

Are short-term rentals legal in Jefferson?

Short-term rentals are generally permitted in Jefferson, NH, though hosts should verify current registration and permit requirements with the Town of Jefferson and the State of New Hampshire. The state requires STR operators to register for Rooms and Meals Tax purposes. Local zoning, HOA rules, and septic regulations may also apply, so it's important to do thorough due diligence before purchasing an investment property.

When is peak season for Airbnb in Jefferson?

Peak season in Jefferson runs through the summer months, with August generating the highest average revenue at $7,423 per listing. July ($5,741) and February ($5,360) also perform strongly, the latter likely driven by winter ski and snow activity in the White Mountains. The slowest months are April ($1,711) and November ($2,502), so investors should plan for a significant seasonal revenue swing throughout the year.

How many Airbnbs are there in Jefferson?

There are currently 25 active Airbnb listings in Jefferson, NH as of April 2026. This represents a 69% increase in active listings year over year, indicating strong and growing investor interest in the market. The small supply base is split between 1-bedroom (5 listings) and 3-bedroom (8 listings) properties, with the remainder falling into other size categories.

How is Airbnb revenue calculated in Jefferson?

The annual and monthly revenue figures for Jefferson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jefferson, NH market
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, tax rates, and permit requirements are subject to change—investors should verify current rules with municipal and state authorities before purchasing.