Jefferson, TX Airbnb Market Data, Statistics, and Occupancy Rates

Jefferson Short-Term Rental Market Overview

Jefferson, TX presents an intriguing niche opportunity for short-term rental investors, combining affordable home values averaging $284,195 with an above-average revenue-to-price ratio that earned it a 60 out of 100 ROI score. With 72 active Airbnb listings and an average annual revenue of $22,768, this small East Texas market rewards investors who can optimize for its seasonal demand patterns and lean into the area's historic charm and lake-access appeal. The market's relatively low entry cost compared to the Texas state average makes it worth a closer look, though occupancy at 25% runs below the 33% state average.

Key Market Statistics

According to Rabbu market data, the Jefferson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jefferson

Investors are drawn to Jefferson for its strong revenue-to-price ratio, low property acquisition costs, and a leisure-driven demand profile anchored by historic tourism and lake recreation.

Expert Market Assessment

"Jefferson earns an "Attractive Opportunity" designation with a balanced but cautious profile. The market's strongest asset is its revenue-to-price ratio, which outpaces many comparable Texas markets and gives investors a favorable starting position on cash-on-cash returns. Seasonality is pronounced — March leads at $2,714 in average revenue while February dips to just $1,036 — so budgeting for lean months is non-negotiable. Investors who target 3- or 4-bedroom properties, maintain competitive amenity packages, and market aggressively during spring and summer stand the best chance of outperforming market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jefferson

Average revenue by month in Jefferson

Jefferson's revenue cycle peaks sharply in March at $2,714 and stays elevated through August, while February marks the low point at just $1,036 — a spread of nearly $1,700 that signals strong seasonality investors must plan around. The fall and winter months hover between $1,545 and $1,997, providing a moderate but not insignificant off-season baseline.

Active Airbnb listings by property size in Jefferson

One- and two-bedroom listings dominate Jefferson's supply with 27 and 24 units respectively, while 4-bedroom properties are notably scarce at just 5 listings. This thin supply of larger homes could represent a gap worth filling, especially given their superior revenue performance.

Average daily rate (ADR) by property size in Jefferson

ADR climbs steadily from $151 for 1-bedroom units to $281 for 4-bedroom properties, with the most significant jump occurring between 2-bedroom ($180) and 3-bedroom ($264) listings. That $84 premium for adding a third bedroom suggests a strong sweet spot for investors evaluating renovation or purchase decisions.

Average RevPAN by property size in Jefferson

Four-bedroom properties lead RevPAN at $84, nearly double the $39 earned by 1-bedroom units, indicating that larger homes convert their higher nightly rates into meaningfully better per-night revenue even after accounting for occupancy. Two-bedroom listings at $50 RevPAN slightly edge out 3-bedrooms at $47, making them a solid middle-ground option.

Average occupancy rates by property size in Jefferson

Occupancy rates are relatively tight across most sizes — 1-bedrooms at 26%, 2-bedrooms at 28%, and 4-bedrooms leading at 30% — but 3-bedroom properties lag noticeably at just 18%. Investors considering 3-bedroom acquisitions should investigate whether pricing or competition dynamics are suppressing fill rates for that segment.

Average monthly revenue by property size in Jefferson

Monthly revenue scales clearly with size, from $1,458 for 1-bedroom listings up to $3,297 for 4-bedroom properties, which earn more than double the smallest units. The jump from 2-bedroom ($1,790) to 3-bedroom ($2,819) is particularly pronounced, adding over $1,000 in monthly income.

Average annual revenue by property size in Jefferson

Four-bedroom properties generate the highest annual revenue at $39,570, followed by 3-bedrooms at $33,838, making larger configurations the strongest earners in absolute terms. One-bedroom listings at $17,507 annually may still pencil out given lower acquisition and operating costs, but the revenue ceiling is considerably lower.

Most common amenities for Airbnb listings in Jefferson

Parking dominates at 96% prevalence, reflecting Jefferson's car-dependent, rural setting where guests almost universally arrive by vehicle. Outdoor amenities like patios (64%), backyards (61%), and BBQ grills (54%) are widespread, signaling that guests expect a relaxed, outdoor-lifestyle experience — and listings lacking these features may struggle to compete.

Understanding Jefferson's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jefferson's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects favorable earnings relative to the market's affordable home values. Occupancy stability and market growth trend both rate below average, tempering the overall score and suggesting that while the economics look promising on paper, consistent bookings require active management and strategic pricing. Investors should pair this data with thorough local regulatory research and on-the-ground property evaluation before committing.

Short-Term Rental Regulations in Jefferson

Understanding local STR regulations is essential before investing in Jefferson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jefferson, Texas may need to obtain local permits or register their property with the city before hosting guests. Investors should verify current requirements directly with Jefferson city officials and Marion County authorities, as rules can change.

Key Restrictions

Common STR restrictions in Texas communities like Jefferson can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may also apply in certain neighborhoods, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Texas requires STR operators to collect and remit state hotel occupancy tax, and local jurisdictions may layer on additional lodging or tourism taxes. Many booking platforms handle tax collection automatically, but investors should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jefferson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jefferson's STR market is likely to see modest demand growth driven by continued interest in rural getaway destinations and lake-adjacent properties. Monthly revenue data suggests March through August will remain the revenue engine, and investors can reasonably expect ADRs to hold steady or nudge up 1–3% as supply matures. However, with occupancy stability flagged as below average and significant year-over-year listing growth of 165%, new entrants should plan conservatively around occupancy estimates of 23–27% and focus on differentiation to capture bookings during softer months like February and September."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jefferson, TX

What is the average Airbnb occupancy rate in Jefferson?

The average occupancy rate for Airbnb listings in Jefferson is currently 25%, which falls below the Texas state average of 33%. Occupancy varies by property size, with 4-bedroom listings achieving the highest rate at 30% and 3-bedroom properties sitting lowest at 18%. Investors can improve occupancy through competitive pricing, strong amenity offerings, and targeted marketing during softer months.

How much do Airbnb hosts make in Jefferson?

On average, Airbnb hosts in Jefferson earn approximately $1,897 per month or $22,768 annually based on trailing 12-month booking data. Larger properties tend to earn significantly more — 4-bedroom listings average $3,297 per month ($39,570 annually) while 1-bedroom units bring in around $1,458 per month ($17,507 annually). Actual results depend on property quality, pricing strategy, and how well hosts capture peak-season demand.

Is Jefferson a good market for Airbnb investment?

Jefferson scores 60 out of 100 on Rabbu's ROI Score, rated as an "Attractive Opportunity." The market benefits from an above-average revenue-to-price ratio thanks to relatively affordable home values averaging $284,195, which helps investors achieve solid returns on their purchase price. That said, occupancy stability and market growth trend are currently rated below average, so success hinges on strong operational execution and realistic revenue expectations.

What is the average daily rate (ADR) for Airbnb in Jefferson?

The average daily rate in Jefferson is $201, which is below the Texas state average of $276. ADR scales meaningfully with property size: 1-bedroom listings average $151 per night, 2-bedrooms come in at $180, 3-bedrooms at $264, and 4-bedroom properties command $281 per night. Pricing competitively while offering standout amenities can help hosts maximize both rate and occupancy.

Are short-term rentals legal in Jefferson?

Short-term rentals operate in Jefferson, TX, with 72 active Airbnb listings currently on the market. However, local regulations including permit requirements, zoning rules, and tax obligations may apply. Investors should verify the latest STR rules with Jefferson city authorities and Marion County before purchasing a property, as regulations can evolve.

When is peak season for Airbnb in Jefferson?

Peak season in Jefferson centers around March, when average monthly revenue hits $2,714 — the highest of any month. The broader high-demand window runs from March through August, with May ($2,314), July ($2,296), and August ($2,162) also performing well above the annual average. February is the softest month at $1,036, so investors should plan their cash flow around this pronounced seasonality.

How many Airbnbs are there in Jefferson?

Jefferson currently has 72 active Airbnb listings as of April 2026. The market has seen significant year-over-year growth of 165% in active listings. Supply is concentrated in smaller properties, with 27 one-bedroom and 24 two-bedroom listings making up the majority, while 3-bedroom (12 listings) and 4-bedroom (5 listings) units are less common.

How is Airbnb revenue calculated in Jefferson?

The annual and monthly revenue figures for Jefferson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy rate, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value data from Zillow Home Value Index for acquisition cost context
• Amenity prevalence data across active listings to guide property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the date indicated and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.