Jemez Springs, NM Airbnb Market Data, Statistics, and Occupancy Rates

Jemez Springs Short-Term Rental Market Overview

Jemez Springs offers a compelling niche opportunity for short-term rental investors drawn to New Mexico's natural hot springs and mountain scenery. With just 24 active Airbnb listings and an average annual revenue of $41,353 against average home values of $496,926, the market delivers an above-average revenue-to-price ratio. A 72-out-of-100 ROI score and strong occupancy stability make this small market worth a closer look for investors seeking less competitive destinations with genuine demand.

Key Market Statistics

According to Rabbu market data, the Jemez Springs short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Jemez Springs

Investors are drawn to Jemez Springs for its favorable revenue-to-price dynamics, limited competition, and steady demand anchored by the area's natural hot springs and outdoor recreation appeal.

Expert Market Assessment

"Jemez Springs earns an "Attractive Opportunity" designation, driven primarily by healthy revenue relative to property costs and dependable occupancy patterns. Seasonality is present but manageable—revenue dips to around $1,940 in February before climbing through summer and peaking at $5,289 in October, likely tied to fall foliage and pleasant weather for hot springs visits. The small listing count means individual property quality and guest experience can significantly move the needle on performance. Investors who prioritize standout amenities and competitive pricing should find this market rewarding, though the low overall occupancy rate of 33% calls for realistic cash-flow planning."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jemez Springs

Average revenue by month in Jemez Springs

October stands out as the clear revenue peak at $5,289, while February marks the low point at $1,940—a spread of over $3,300 that reveals meaningful seasonality. The summer months (June–August) form a strong secondary peak averaging around $4,200, suggesting two distinct demand waves investors should plan around.

Active Airbnb listings by property size in Jemez Springs

One-bedroom listings dominate the supply with 10 of 24 total properties, followed by 7 three-bedrooms and just 6 two-bedroom units. The relative scarcity of 2-bedroom listings could represent an opportunity for investors, especially given that size's stronger occupancy and RevPAN metrics compared to 1-bedrooms.

Average daily rate (ADR) by property size in Jemez Springs

ADR scales predictably with size, from $144 for 1-bedrooms to $278 for 3-bedroom properties—a 93% premium. The 2-bedroom sweet spot at $214 offers a solid rate increase over 1-bedrooms without the higher acquisition cost of a larger home.

Average RevPAN by property size in Jemez Springs

Three-bedroom properties deliver the highest RevPAN at $100 per available night, nearly 2.4 times the $42 earned by 1-bedroom units. Two-bedrooms land at $76, suggesting that larger properties convert their higher nightly rates into meaningfully better per-night revenue even after factoring in occupancy.

Average occupancy rates by property size in Jemez Springs

Two- and three-bedroom properties both maintain 36% occupancy, while 1-bedroom listings lag at 29%, indicating that guests visiting Jemez Springs tend to prefer more spacious accommodations. For investors focused on cash-flow consistency, the larger property sizes offer a clear edge in fill rates.

Average monthly revenue by property size in Jemez Springs

Three-bedroom listings lead monthly earnings at $4,761, nearly 2.7 times the $1,749 generated by 1-bedroom units. The jump from 1-bedroom to 2-bedroom revenue ($1,749 to $3,436) is especially steep, underscoring how quickly returns improve with even a modest increase in property size.

Average annual revenue by property size in Jemez Springs

At $57,132 in annual revenue, 3-bedroom properties offer the strongest gross income potential and the best return profile for investors willing to take on a larger property. One-bedroom listings trail significantly at $20,996, while 2-bedrooms at $41,243 closely match the overall market average.

Most common amenities for Airbnb listings in Jemez Springs

Kitchens appear in 100% of listings and parking in 92%, reflecting the rural, self-sufficient nature of a Jemez Springs stay. Outdoor amenities like BBQ grills (79%), patios (79%), and backyards (67%) dominate the top ranks, signaling that guests expect a nature-immersive experience—investors should prioritize outdoor living spaces and pet-friendliness (54%) to stay competitive.

Understanding Jemez Springs's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jemez Springs earns a 72 out of 100, placing it in the "Attractive Opportunity" band—a score supported by above-average marks in both revenue-to-price ratio and occupancy stability, the two most heavily weighted factors. Market growth trend and supply/demand balance each register as average, reflecting a small market that's growing but hasn't yet tipped toward oversupply. Investors should pair these metrics with on-the-ground regulatory research and property-specific analysis to confirm the opportunity aligns with their return targets.

Short-Term Rental Regulations in Jemez Springs

Understanding local STR regulations is essential before investing in Jemez Springs. Here's the current regulatory landscape:

Permit Requirements

Jemez Springs, New Mexico may require short-term rental operators to obtain a permit or register their property with the village or Sandoval County. Investors should verify current requirements directly with local authorities before listing a property.

Key Restrictions

Common STR restrictions in small New Mexico communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may add additional layers, so it's important to review any applicable neighborhood or community bylaws before purchasing.

Tax Obligations

Short-term rental operators in New Mexico are generally subject to gross receipts tax and may owe local lodgers' tax, though platforms like Airbnb often collect and remit some taxes on behalf of hosts. Confirming your specific obligations with a tax professional or the New Mexico Taxation and Revenue Department is recommended.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jemez Springs can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jemez Springs is likely to see continued seasonal demand driven by outdoor recreation and hot springs tourism, with peak revenue months potentially pushing average monthly earnings into the $4,400–$5,300 range. Active listing count grew 32% year-over-year, so supply is rising—but the market remains tiny at 24 listings, suggesting there's still room before saturation becomes a concern. Occupancy may hover in the 30–38% range depending on property size and season, and modest ADR increases of 2–4% are plausible if demand continues tracking with growing interest in nature-based getaways. These estimates assume no major regulatory changes or economic disruptions in the region."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jemez Springs, NM

What is the average Airbnb occupancy rate in Jemez Springs?

The average occupancy rate for Airbnb listings in Jemez Springs is currently 33%, which is slightly below the New Mexico state average of 36%. Occupancy varies by property size, with 2- and 3-bedroom listings averaging 36% while 1-bedroom units sit at around 29%. Seasonal fluctuations play a role, so hosts who optimize pricing and guest experience during peak months can potentially outperform the market average.

How much do Airbnb hosts make in Jemez Springs?

On average, Airbnb hosts in Jemez Springs earn approximately $3,446 per month or $41,353 per year based on trailing 12-month booking data. Earnings vary significantly by property size—1-bedroom listings average about $20,996 annually, while 3-bedroom properties bring in around $57,132 per year. Individual results depend on factors like property quality, pricing strategy, and seasonal management.

Is Jemez Springs a good market for Airbnb investment?

Jemez Springs scores 72 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio and solid occupancy stability, with only 24 active listings keeping competition relatively low. While the overall occupancy rate of 33% is modest, the combination of affordable property values and consistent visitor interest in the area's natural hot springs and outdoor recreation makes it a market worth serious consideration for STR investors.

What is the average daily rate (ADR) for Airbnb in Jemez Springs?

The average daily rate in Jemez Springs is $209, which falls below the New Mexico state average of $249. ADR scales with property size: 1-bedroom listings average $144 per night, 2-bedrooms come in at $214, and 3-bedroom properties command $278 per night. This pricing structure reflects the market's position as a nature-focused getaway rather than a luxury resort destination.

Are short-term rentals legal in Jemez Springs?

Short-term rentals are generally permitted in Jemez Springs, New Mexico, though operators may need to obtain local permits or register with the village or county. Regulations can change, so prospective investors should check directly with the Village of Jemez Springs and Sandoval County for the most current requirements, including any zoning restrictions or licensing obligations.

When is peak season for Airbnb in Jemez Springs?

October is the highest-earning month in Jemez Springs, with average revenue reaching $5,289—likely driven by fall foliage and comfortable weather for hot springs visits. The broader peak season runs from May through October, with summer months (June–August) averaging between $4,041 and $4,403. The quietest months are January and February, when average revenue drops to roughly $1,940–$2,022.

How many Airbnbs are there in Jemez Springs?

As of April 2026, there are 24 active Airbnb listings in Jemez Springs. The supply breaks down to 10 one-bedroom properties, 6 two-bedroom units, and 7 three-bedroom homes. Listing count has grown 32% year-over-year, reflecting increasing investor interest, though the market remains small and relatively uncrowded.

How is Airbnb revenue calculated in Jemez Springs?

The annual and monthly revenue figures shown for Jemez Springs are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Jemez Springs and surrounding markets
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.