Johnson City, TX Airbnb Market Data, Statistics, and Occupancy Rates

Johnson City Short-Term Rental Market Overview

Johnson City, TX is a small Hill Country market with 100 active Airbnb listings and an average annual revenue of $19,755 per property. While the area's proximity to Texas Wine Country and LBJ-related attractions generates leisure demand, a 21% average occupancy rate — well below the 33% state average — and high average home values of $1,453,006 create a challenging revenue-to-price dynamic. With a 52% year-over-year increase in active listings, supply growth is outpacing demand, making careful property-level analysis essential for anyone considering this market.

Key Market Statistics

According to Rabbu market data, the Johnson City short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Johnson City

Investors consider Johnson City for its Hill Country appeal and potential weekend getaway demand from Austin and San Antonio, though current fundamentals require careful scrutiny.

Expert Market Assessment

"Current data points to limited investment potential in Johnson City. The combination of a 21% occupancy rate, $48 RevPAN, and average home values above $1.4 million results in a revenue-to-price ratio that falls well below what most investors target. Seasonality is pronounced — March ($2,216) and July ($2,144) carry much of the revenue load, while winter months dip below $1,100. Larger properties, particularly 4-bedrooms, offer the strongest absolute returns, but even those face the headwind of low overall occupancy in a market where supply grew 52% year over year."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Johnson City

Average revenue by month in Johnson City

Revenue in Johnson City peaks sharply in March ($2,216) and July ($2,144), then drops to lows of $1,005 in January and $1,077 in February — a spread of more than $1,200 between the best and worst months. This pronounced seasonality means investors should budget for several months of thin returns and plan pricing strategies around the spring and summer windows.

Active Airbnb listings by property size in Johnson City

One-bedroom units account for 35 of the 100 active listings, making them the most saturated segment, while 2-bedrooms follow at 25. Studios, 3-bedrooms, and 4-bedrooms are each at 10–13 listings, suggesting less competition in those segments — particularly the 4-bedroom category, which also leads in revenue.

Average daily rate (ADR) by property size in Johnson City

ADR climbs steeply with size, from $96 for studios to $371 for 4-bedroom properties, with 2-bedrooms commanding $260 — interestingly higher than 3-bedrooms at $222. The 4-bedroom premium is substantial and reflects the group-travel and family-vacation demand typical of Hill Country getaways.

Average RevPAN by property size in Johnson City

RevPAN rises steadily from $20 for studios to $73 for 4-bedroom properties, indicating that larger units convert their higher nightly rates into meaningfully better revenue per available night despite modest occupancy. The gap between 3-bedrooms ($51) and 4-bedrooms ($73) is particularly notable, suggesting an outsized return advantage for the largest properties.

Average occupancy rates by property size in Johnson City

Occupancy rates across all sizes remain low, ranging from 15% for 2-bedrooms to 26% for 1-bedrooms, with none approaching the 33% state average. This market-wide softness underscores that even well-positioned properties should plan for significant vacancy, and cash-flow projections need to account for utilization well below typical Texas benchmarks.

Average monthly revenue by property size in Johnson City

Four-bedroom properties dominate monthly revenue at $3,824, more than double the next closest segment (3-bedrooms at $1,813). Studios and 1-bedrooms earn $1,001 and $1,387 respectively, which — given the market's high home values — makes it difficult for smaller units to pencil out as investments.

Average annual revenue by property size in Johnson City

Annual revenue ranges from $12,012 for studios to $45,894 for 4-bedroom properties, with each step up in size yielding a meaningful bump. The 4-bedroom tier stands out as the only segment where annual revenue approaches a level that could support the area's elevated property prices, making it the most viable configuration for investors targeting this market.

Most common amenities for Airbnb listings in Johnson City

Parking (98%), kitchens (93%), and self check-in (89%) are near-universal, while outdoor-focused amenities like BBQ grills (85%), outdoor furniture (85%), and patios (75%) dominate — reflecting the rural, nature-oriented character of Hill Country travel. Pet-friendliness (60%) and hot tubs (29%) stand out as potential differentiators, while pools (24%) remain relatively uncommon and could offer a competitive edge for properties that include one.

Understanding Johnson City's ROI Score: 15/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Johnson City's ROI Score of 15 out of 100 places it in the "Limited" investment band, flagging meaningful risk across most evaluation criteria. Revenue-to-price ratio, occupancy stability, and supply/demand balance all score below average — driven largely by high home values, low occupancy, and rapid listing growth — while market growth trend registers as merely average. Investors drawn to this market should pair these data points with deep property-specific underwriting and a thorough review of local STR regulations before committing capital.

Short-Term Rental Regulations in Johnson City

Understanding local STR regulations is essential before investing in Johnson City. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Johnson City, Texas may need to obtain permits or register with Blanco County or applicable local authorities before listing a property. Investors should verify current requirements directly with the city and county, as STR regulations in smaller Texas communities can change with limited notice.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements, and septic or wastewater capacity rules — especially relevant in rural Hill Country areas. HOA covenants or deed restrictions on some properties may further limit or prohibit short-term rentals, so reviewing these documents before purchase is critical.

Tax Obligations

Texas imposes a 6% state hotel occupancy tax on short-term rentals, and Blanco County or local jurisdictions may levy additional lodging taxes. Platforms like Airbnb often collect and remit state-level taxes automatically, but hosts should confirm whether any local taxes require separate filing.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Johnson City can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Johnson City's STR market is likely to face continued pressure from rapid supply growth and occupancy that already trails the state average significantly. Seasonal peaks in March and July suggest revenue could hold steady in those windows, but off-peak months like January ($1,005) and February ($1,077) point to extended slow periods. ADR may remain relatively stable around $225–$235 given the leisure-driven nature of demand, though occupancy is unlikely to improve meaningfully unless listing growth moderates. Investors should estimate conservatively and factor in several months of below-breakeven performance each year."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Johnson City, TX

What is the average Airbnb occupancy rate in Johnson City?

The average occupancy rate for Airbnb listings in Johnson City is currently 21%, which is notably below the Texas state average of 33%. Occupancy varies by property size, with 1-bedroom units performing best at 26% and 2-bedroom properties trailing at 15%. These figures reflect the leisure-driven, weekend-heavy nature of demand in the Hill Country.

How much do Airbnb hosts make in Johnson City?

Based on trailing 12-month booking data, the average Airbnb host in Johnson City earns approximately $1,646 per month or $19,755 per year. Revenue varies significantly by property size — studios average $12,012 annually, while 4-bedroom properties generate roughly $45,894 per year. Actual results depend on pricing strategy, property quality, and seasonal demand patterns.

Is Johnson City a good market for Airbnb investment?

Johnson City currently carries a Rabbu ROI Score of 15 out of 100, indicating limited investment potential based on available data. Key challenges include a below-average revenue-to-price ratio driven by high home values ($1,453,006 average) relative to modest revenue, low occupancy stability, and rapid supply growth of 52% year over year. That said, investors who target larger properties and optimize for peak seasons in March and July may find property-specific opportunities worth exploring with thorough due diligence.

What is the average daily rate (ADR) for Airbnb in Johnson City?

The average daily rate across all Johnson City Airbnb listings is $228, compared to the Texas state average of $276. ADR scales considerably with property size — studios average $96 per night, while 4-bedroom properties command $371. The 2-bedroom segment also performs well at $260 per night.

Are short-term rentals legal in Johnson City?

Short-term rentals are generally permitted in Johnson City, Texas, though operators may need to comply with local permitting or registration requirements. Investors should check with Blanco County and any applicable municipal offices for the most current rules, as STR regulations in smaller Texas markets can evolve. HOA or deed restrictions on individual properties may also limit STR activity.

When is peak season for Airbnb in Johnson City?

Peak season in Johnson City centers on March, when average monthly revenue reaches $2,216, and July, when it hits $2,144. Spring and summer months broadly outperform the rest of the year, while January ($1,005) and February ($1,077) represent the slowest period. This seasonality aligns with Texas Hill Country's outdoor and wine tourism calendar.

How many Airbnbs are there in Johnson City?

As of April 2026, there are 100 active Airbnb listings in Johnson City. The supply is dominated by 1-bedroom properties (35 listings), followed by 2-bedrooms (25), 3-bedrooms (13), and studios and 4-bedrooms tied at 10 each. Notably, the number of active listings grew 52% year over year, reflecting significant new supply entering this small market.

How is Airbnb revenue calculated in Johnson City?

The annual and monthly revenue figures for Johnson City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, and because each month uses its own historical performance, seasonal peaks (like March and July) and slower months (like January) are naturally reflected. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates by market
• Historical revenue and yield metrics derived from trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Average home values sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual conditions may have changed. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investment.