Johnson, VT Airbnb Market Data, Statistics, and Occupancy Rates

Johnson Short-Term Rental Market Overview

Johnson, VT is a small but compelling short-term rental market nestled in northern Vermont, where favorable revenue-to-property-value ratios give investors an edge not always found in pricier resort towns. With an average annual revenue of $38,740 against average home values of $484,577 and an ROI score of 74 out of 100, the market offers an attractive entry point. A pronounced winter season driven by ski and snow tourism, alongside solid summer and fall demand, creates two distinct peak windows that diversify earning potential across the calendar year.

Key Market Statistics

According to Rabbu market data, the Johnson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Johnson

Johnson's above-average revenue-to-price ratio and consistent winter-summer demand cycles make it a market worth evaluating for investors seeking yield in Vermont's less saturated towns.

Expert Market Assessment

"Johnson presents a solid opportunity for STR investors willing to navigate pronounced seasonality. February leads the market at $5,469 in average monthly revenue, while April bottoms out at $1,137 — a roughly 4.8x spread that underscores the importance of pricing strategy and expense management during shoulder months. The above-average revenue-to-price ratio and occupancy stability flagged in the ROI score suggest the market rewards well-run properties, even if overall growth trends are softening slightly. Two-bedroom units represent the clearest path to competitive returns, given their dominant supply position and meaningfully higher occupancy and RevPAN compared to 1-bedroom listings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Johnson

Average revenue by month in Johnson

Johnson's revenue peaks sharply in February at $5,469 and stays elevated through the winter months (January $4,675, December $4,258), with a secondary summer bump in August ($4,518). The market's weakest stretch runs from April through June, with April at just $1,137 — a nearly 5x gap from the peak that investors must plan for when forecasting cash flow.

Active Airbnb listings by property size in Johnson

The market's 27 active listings skew heavily toward 2-bedroom properties (13 listings) with 1-bedrooms accounting for 6 units. The absence of larger 3+ bedroom listings in the data could signal an underserved niche for investors willing to offer more space, particularly for family or group travelers.

Average daily rate (ADR) by property size in Johnson

ADR rises modestly from $178 for 1-bedroom listings to $201 for 2-bedrooms — a 13% premium that comes with meaningfully better occupancy and revenue outcomes. The relatively narrow rate gap suggests that the extra bedroom delivers outsized value to guests without a steep price jump.

Average RevPAN by property size in Johnson

Two-bedroom listings generate $94 in RevPAN compared to just $43 for 1-bedrooms — more than double the revenue per available night. This stark difference is driven by 2-bedrooms' significantly higher occupancy (47% vs. 25%), making them the clear winner for investors focused on yield optimization.

Average occupancy rates by property size in Johnson

Two-bedroom properties maintain a 47% occupancy rate, closely tracking the market average, while 1-bedrooms lag considerably at 25%. The occupancy gap suggests that solo or couple travelers may prefer alternative accommodations, whereas 2-bedroom units capture a broader guest base including small families and groups.

Average monthly revenue by property size in Johnson

Monthly revenue for 2-bedroom listings averages $2,263, compared to $1,718 for 1-bedrooms — a 32% premium that reflects both the higher ADR and substantially better occupancy. For investors weighing acquisition costs, the 2-bedroom configuration delivers a more compelling per-unit cash-flow profile.

Average annual revenue by property size in Johnson

On an annual basis, 2-bedroom properties generate roughly $27,164 versus $20,623 for 1-bedroom units. While neither size reaches the overall market average of $38,740 (which may include larger or premium properties not broken out here), the 2-bedroom segment offers the strongest documented return potential among tracked property sizes.

Most common amenities for Airbnb listings in Johnson

Parking (100%) and kitchen access (96%) are essentially table stakes in Johnson, while self check-in (93%) and outdoor features like patios (82%), backyards (70%), and BBQ grills (59%) signal that guests expect a private, self-sufficient retreat experience. Pet-friendliness at 63% is notably high, suggesting that accommodating pets is a meaningful competitive advantage in this market.

Understanding Johnson's ROI Score: 74/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Johnson's ROI score of 74 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability — two factors that together account for 70% of the score's weighting. The below-average market growth trend is a factor to watch, as rapid listing growth (189% year-over-year) could put pressure on per-listing performance if demand doesn't keep pace. Investors should pair these data-driven insights with thorough local regulatory research and on-the-ground property evaluation before committing capital.

Short-Term Rental Regulations in Johnson

Understanding local STR regulations is essential before investing in Johnson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Johnson, Vermont may need to register with the town and comply with state-level lodging requirements. Investors should verify current permit and registration obligations with Johnson's local government and the Vermont Department of Taxes before listing a property.

Key Restrictions

Common restrictions that may apply to STRs in Vermont communities include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants can also impose additional limitations, and some municipalities cap the number of permits issued, so it's important to review all applicable local and community-level rules.

Tax Obligations

Vermont imposes a 9% rooms and meals tax on short-term rentals, and hosts should confirm whether any additional local assessments apply in Johnson. Many booking platforms collect and remit state taxes automatically, but operators are responsible for ensuring full compliance with all tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Johnson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Johnson's revenue performance is likely to remain anchored by its winter peaks in January, February, and December, with summer months continuing to draw visitors seeking outdoor recreation. ADR may see modest upward pressure in the range of 1–3% as the listing count — which has grown significantly year-over-year — stabilizes and the market finds its supply-demand equilibrium. Occupancy rates should hold in the 43–48% range market-wide, though 2-bedroom properties are positioned to outperform. Investors should treat these as estimates and factor in the softer spring shoulder season when modeling cash flow."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Johnson, VT

What is the average Airbnb occupancy rate in Johnson?

The average occupancy rate for Airbnb listings in Johnson is currently 45%, which falls slightly below the Vermont state average of 51%. Two-bedroom properties tend to outperform at 47% occupancy, while 1-bedroom units average around 25%. Seasonality plays a significant role, with winter months driving the highest booking density.

How much do Airbnb hosts make in Johnson?

Based on trailing 12-month data, the average Airbnb host in Johnson earns approximately $3,228 per month, or $38,740 annually. Revenue varies significantly by property size — 2-bedroom listings average about $27,164 per year, while 1-bedroom units bring in roughly $20,623. Peak months like February can push monthly earnings above $5,400.

Is Johnson a good market for Airbnb investment?

Johnson scores a 74 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio and stable occupancy, making it a compelling option relative to higher-priced Vermont markets. That said, investors should account for significant seasonal swings and a below-average market growth trend when building their financial models.

What is the average daily rate (ADR) for Airbnb in Johnson?

The average daily rate in Johnson is $267, which is well below the Vermont state average of $452. This more accessible price point reflects the market's mix of smaller properties — 1-bedroom listings average $178 per night, while 2-bedrooms average $201. The lower ADR can be offset by competitive occupancy rates and favorable property acquisition costs.

Are short-term rentals legal in Johnson?

Short-term rentals are generally permitted in Johnson, VT, though operators should verify local zoning rules, any registration or permit requirements, and compliance with Vermont's state-level lodging regulations. Rules can change, so consulting the town clerk's office and the Vermont Department of Taxes before purchasing or listing a property is strongly recommended.

When is peak season for Airbnb in Johnson?

Johnson experiences its strongest revenue months during winter, with February ($5,469) and January ($4,675) leading the way — likely driven by proximity to Vermont ski areas. A secondary peak occurs in summer, with August averaging $4,518 and July at $4,012. December also performs well at $4,258, while April and May are the softest months, averaging $1,137 and $1,306 respectively.

How many Airbnbs are there in Johnson?

As of April 2026, there are 27 active Airbnb listings in Johnson. The supply is concentrated in smaller properties, with 13 two-bedroom listings and 6 one-bedroom listings making up the tracked inventory. Year-over-year listing growth has been significant at 189%, indicating growing investor interest in the market.

How is Airbnb revenue calculated in Johnson?

The annual and monthly revenue figures for Johnson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Johnson, VT market
• Average daily rate, occupancy, and RevPAN metrics broken down by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings to guide property optimization
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.