Jonesboro, AR Airbnb Market Data, Statistics, and Occupancy Rates

Jonesboro Short-Term Rental Market Overview

Jonesboro's short-term rental market is a small but rapidly expanding scene, with just 82 active Airbnb listings and a striking 158% year-over-year growth in supply. The market's average daily rate of $147 sits below the Arkansas state average of $192, while occupancy at 36% outperforms the state's 26% average — suggesting steady local demand even as new listings flood in. With average annual revenue of $15,492 and home values around $352K, investors will need to be strategic about property selection and sizing to make the numbers work in this competitive landscape.

Key Market Statistics

According to Rabbu market data, the Jonesboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Jonesboro

Investors are drawn to Jonesboro for its above-state-average occupancy, affordable home prices relative to many Arkansas markets, and the revenue premium available in larger property configurations.

Expert Market Assessment

"Jonesboro presents a competitive opportunity where selectivity matters more than ever. The 158% listing growth is a double-edged sword — it confirms demand-side interest but introduces real supply pressure that can compress margins for average-performing properties. Revenue peaks in June at $1,683 and holds reasonably well through the fall, while March and September represent softer stretches around $1,000–$1,100. Investors targeting 3+ bedroom properties will find meaningfully better returns, but the below-average scores across all four ROI calculation factors suggest this market rewards disciplined operators who can differentiate their listings rather than passive investors expecting easy yields."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jonesboro

Average revenue by month in Jonesboro

June stands out as the peak revenue month at $1,683, while March bottoms out at $1,001 — a spread of roughly $680 that reflects moderate seasonality. The fall months of October and November hold up well at $1,370–$1,391, giving investors a second demand window beyond summer.

Active Airbnb listings by property size in Jonesboro

Two-bedroom units dominate supply with 31 of the 82 active listings, followed by 3-bedrooms at 22. Larger properties (4- and 5-bedrooms) are notably scarce with just 8 and 6 listings respectively, which may represent an opportunity given their superior revenue performance.

Average daily rate (ADR) by property size in Jonesboro

ADR scales steeply with bedroom count, jumping from $90 for 1-bedroom units to $321 for 5-bedroom properties — a 3.5x premium. The sharpest rate increase occurs between 3-bedrooms ($144) and 4-bedrooms ($225), suggesting the move to larger configurations commands a significant nightly price jump.

Average RevPAN by property size in Jonesboro

Revenue per available night climbs dramatically from $31–$32 for 1- and 2-bedroom listings to $104–$108 for 4- and 5-bedroom properties. This 3x+ RevPAN gap between small and large units underscores that bigger properties are capturing far more revenue even after accounting for their occupancy rates.

Average occupancy rates by property size in Jonesboro

Four-bedroom properties lead occupancy at 46%, while 3-bedrooms follow at 41% — both meaningfully above the market average of 36%. Two-bedroom and 5-bedroom units lag at 31% and 34%, suggesting mid-to-large sized homes offer the most consistent booking calendars.

Average monthly revenue by property size in Jonesboro

Monthly revenue ranges from $848 for 1-bedroom units to $3,778 for 5-bedroom properties, with each step up in bedrooms delivering a meaningful revenue increase. The jump from 4-bedrooms ($2,123) to 5-bedrooms ($3,778) is particularly notable, representing a 78% revenue increase for one additional bedroom.

Average annual revenue by property size in Jonesboro

Five-bedroom properties lead the market with $45,344 in average annual revenue, nearly triple the $18,396 earned by 3-bedroom homes. Even 4-bedroom units at $25,483 represent a compelling step up, while 1- and 2-bedroom properties at $10,177 and $13,342 may struggle to cover expenses on a $352K property.

Most common amenities for Airbnb listings in Jonesboro

Parking (96%), kitchen (93%), washer/dryer (92%), and self check-in (90%) are near-universal, setting a high baseline that guests clearly expect. Differentiating amenities like pools (2%), hot tubs (1%), and gyms (6%) remain rare — adding any of these could meaningfully distinguish a listing in this market.

Understanding Jonesboro's ROI Score: 44/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jonesboro's ROI Score of 44 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real demand but faces headwinds across all four evaluation factors — revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance all score below average. This combination suggests that while Jonesboro can work for STR investors, success depends on acquiring the right property at the right price and operating it well. We recommend pairing this data with thorough local regulatory research and targeting larger property configurations where revenue metrics are strongest.

Short-Term Rental Regulations in Jonesboro

Understanding local STR regulations is essential before investing in Jonesboro. Here's the current regulatory landscape:

Permit Requirements

Jonesboro, Arkansas may require short-term rental operators to obtain a business license or permit before listing a property. Investors should verify current permit and registration requirements directly with the City of Jonesboro and Craighead County authorities before acquiring a property.

Key Restrictions

Common restrictions that may apply in markets like Jonesboro include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Homeowners' association covenants can also prohibit or limit short-term rentals in certain neighborhoods, so reviewing HOA bylaws is essential during due diligence.

Tax Obligations

Short-term rental operators in Arkansas are generally subject to state sales tax and local lodging or tourism taxes on rental income. Many booking platforms collect and remit these taxes on behalf of hosts, but owners should confirm their specific obligations with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jonesboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"The rapid 158% surge in active listings signals strong investor interest in Jonesboro, but it also means new supply could put downward pressure on occupancy and rates over the next 12–18 months if demand doesn't keep pace. Seasonality data suggests June remains the revenue peak at $1,683/month, with softer periods in March and September dipping near $1,000–$1,100. We estimate ADR may remain relatively flat or see modest 1–2% movement as the market absorbs new inventory, and occupancy rates could settle in the 32–38% range depending on how quickly supply growth moderates."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jonesboro, AR

What is the average Airbnb occupancy rate in Jonesboro?

The average occupancy rate for Airbnb listings in Jonesboro is currently 36%, which notably exceeds the Arkansas state average of 26%. Occupancy varies by property size, with 4-bedroom listings achieving the highest rates at 46%, while 2-bedroom properties trail at 31%. These figures reflect trailing performance and individual results will depend on pricing strategy, property quality, and guest experience.

How much do Airbnb hosts make in Jonesboro?

Airbnb hosts in Jonesboro earn an average of $1,291 per month or roughly $15,492 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 1-bedroom units average about $848/month while 5-bedroom properties can generate approximately $3,778/month. Keep in mind these are market-level averages, and your results will depend on factors like location within Jonesboro, amenities, and how well your listing is managed.

Is Jonesboro a good market for Airbnb investment?

Jonesboro carries an ROI Score of 44 out of 100, which Rabbu classifies as a 'Competitive Opportunity.' The market's occupancy rate outperforms the state average, and larger properties show strong revenue potential — 4- and 5-bedroom homes earn $25,483 to $45,344 annually. However, the rapid 158% growth in listings means competition is intensifying, and below-average scores on revenue-to-price ratio and supply/demand balance suggest investors need to be selective about the properties they acquire.

What is the average daily rate (ADR) for Airbnb in Jonesboro?

The average daily rate in Jonesboro is currently $147, which is below the Arkansas state average of $192. ADR scales meaningfully with property size: 1-bedroom listings average $90/night, 2-bedrooms $104, 3-bedrooms $144, 4-bedrooms $225, and 5-bedroom properties command $321/night. This pricing structure means larger homes offer more compelling per-night revenue even if they require higher upfront investment.

Are short-term rentals legal in Jonesboro?

Short-term rentals do operate in Jonesboro, Arkansas, with 82 active listings currently on the market. However, local regulations can evolve, and operators may need business licenses, permits, or other approvals. We strongly recommend checking with the City of Jonesboro and relevant Craighead County offices for the most current rules before investing, as HOA restrictions and zoning requirements may also apply.

When is peak season for Airbnb in Jonesboro?

June is the clear peak month for Airbnb revenue in Jonesboro, with average monthly revenue reaching $1,683. The summer months broadly perform well, and October ($1,391) and November ($1,370) also show solid demand — likely tied to fall events and university activity. The softest months are March ($1,001) and September ($1,111), creating a roughly $680 spread between the highest and lowest earning months throughout the year.

How many Airbnbs are there in Jonesboro?

There are currently 82 active Airbnb listings in Jonesboro as of April 2026. The market has seen explosive growth with a 158% year-over-year increase in listings. Two-bedroom properties make up the largest segment with 31 listings, followed by 3-bedrooms (22) and 1-bedrooms (12), while 4- and 5-bedroom homes remain relatively scarce at 8 and 6 listings respectively.

How is Airbnb revenue calculated in Jonesboro?

The annual and monthly revenue figures for Jonesboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like June at $1,683) and softer months (like March at $1,001). Individual results can vary based on property quality, pricing strategy, and how actively you manage your listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy, and pricing data for the Jonesboro market
• Average daily rate, occupancy rate, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.