Jonesborough, TN Airbnb Market Data, Statistics, and Occupancy Rates

Jonesborough Short-Term Rental Market Overview

Jonesborough, Tennessee — the state's oldest town — offers a small but growing short-term rental market with just 27 active Airbnb listings and an average annual revenue of $19,802. While the ADR of $148 sits well below the Tennessee state average of $309, the market's 178% year-over-year listing growth signals rising investor interest. With average home values around $514,292 and a 27% occupancy rate, selective deal sourcing will be essential to make the numbers work in this competitive landscape.

Key Market Statistics

According to Rabbu market data, the Jonesborough short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Jonesborough

Investors are drawn to Jonesborough for its historic charm and growing tourism appeal, though the market demands careful property selection to overcome a below-average revenue-to-price ratio.

Expert Market Assessment

"Jonesborough presents a competitive opportunity where returns hinge on picking the right property type and managing costs carefully. The market's pronounced seasonality — with August peaking at $2,185 and February bottoming near $958 — means cash-flow planning across slower winter months is critical. Three-bedroom listings clearly outperform smaller units on nearly every metric, from occupancy (33%) to annual revenue ($27,286), making them the most viable configuration for investors entering this market. With a below-average revenue-to-price ratio and rapid supply growth, success here will favor operators who differentiate through quality, amenities, and smart pricing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Jonesborough

Average revenue by month in Jonesborough

Jonesborough exhibits clear seasonality, with August ($2,185) and October ($2,168) representing the revenue peaks and February ($958) marking the lowest point — a spread of over $1,200 between the best and worst months. Investors should plan for meaningfully softer winter cash flow while capitalizing on the strong summer-to-fall corridor.

Active Airbnb listings by property size in Jonesborough

Supply is nearly evenly split across 1-bedroom (8), 2-bedroom (8), and 3-bedroom (9) listings, giving the market a balanced inventory profile. With only 27 total listings, there's limited competition within each size category, though the even distribution means no single segment is clearly underserved.

Average daily rate (ADR) by property size in Jonesborough

ADR climbs steadily from $118 for 1-bedroom units to $166 for 3-bedroom properties, a 41% premium that reflects the added space and guest capacity. Given that the cost difference between acquiring a 2-bedroom and a 3-bedroom may be modest in this market, the $24 nightly rate jump from 2- to 3-bedroom listings makes larger properties more compelling on a per-night basis.

Average RevPAN by property size in Jonesborough

Three-bedroom listings deliver the strongest RevPAN at $54, significantly outpacing 2-bedrooms ($36) and 1-bedrooms ($30). This 80% RevPAN premium over 1-bedroom units — driven by both higher rates and better occupancy — makes 3-bedroom properties the clear revenue efficiency leader in Jonesborough.

Average occupancy rates by property size in Jonesborough

Three-bedroom listings lead occupancy at 33%, while 1-bedroom and 2-bedroom units trail at 25% and 26% respectively. The notably higher fill rate for larger properties suggests group and family travelers represent the strongest demand segment in this market, offering better cash-flow consistency for 3-bedroom investors.

Average monthly revenue by property size in Jonesborough

Monthly revenue scales meaningfully with size: 3-bedroom listings average $2,273, outpacing 2-bedrooms ($1,438) by 58% and 1-bedrooms ($1,292) by 76%. The gap between 1- and 2-bedroom units is relatively modest at $146, suggesting the real revenue inflection point comes at the 3-bedroom tier.

Average annual revenue by property size in Jonesborough

Three-bedroom properties generate an average of $27,286 annually, nearly $10,000 more than 2-bedroom units ($17,257) and $11,771 more than 1-bedrooms ($15,515). For investors evaluating return potential in Jonesborough, the 3-bedroom configuration offers the strongest revenue case and the best shot at offsetting the market's elevated home values.

Most common amenities for Airbnb listings in Jonesborough

Parking (96%) and kitchens (93%) are near-universal, reflecting guest expectations for a self-sufficient stay in a small-town setting. Outdoor amenities like backyards (63%), patios (56%), and BBQ grills (48%) are also common, while premium features like hot tubs (4%) and pools (7%) remain rare — presenting a potential differentiation opportunity for investors willing to add them.

Understanding Jonesborough's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Jonesborough's ROI Score of 49 out of 100 places it in the 'Competitive Opportunity' band, signaling that while demand and investor interest exist, the economics require disciplined property selection. The below-average revenue-to-price ratio — driven by home values averaging $514,292 against annual revenue of roughly $19,802 — is the primary drag on the score, while occupancy stability and supply/demand balance both rate as average. Pairing this data with thorough local regulatory research and a focus on higher-performing 3-bedroom properties will be key to identifying deals that pencil out.

Short-Term Rental Regulations in Jonesborough

Understanding local STR regulations is essential before investing in Jonesborough. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Jonesborough, Tennessee, may need to obtain a local permit or business license before listing their property. Investors should verify current requirements directly with the Town of Jonesborough and Washington County officials, as regulations can change and may differ from neighboring jurisdictions.

Key Restrictions

Common STR restrictions in Tennessee municipalities can include occupancy limits per bedroom, minimum stay requirements, noise ordinances, and parking mandates. Some properties may also be subject to HOA covenants that limit or prohibit short-term rentals, so reviewing deed restrictions before purchasing is strongly recommended.

Tax Obligations

Tennessee imposes a state sales tax and a local occupancy tax on short-term rental stays, and platforms like Airbnb often collect and remit a portion of these taxes on behalf of hosts. Investors should confirm their full tax obligations with the Tennessee Department of Revenue and local tax authorities to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Jonesborough can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Jonesborough's STR market is likely to see continued supply growth given the 178% year-over-year increase in active listings, which may put downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will concentrate in the summer months and October, with softer periods in January and February where monthly revenue can dip below $1,000. Investors should anticipate occupancy rates hovering around 25–30% market-wide, with modest ADR gains of 1–3% possible if supply stabilizes. Pairing a well-amenitized 3-bedroom property with dynamic pricing could help outperform these market averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Jonesborough, TN

What is the average Airbnb occupancy rate in Jonesborough?

The average Airbnb occupancy rate in Jonesborough is currently 27%, which sits slightly below the Tennessee state average of 29%. Occupancy varies by property size — 3-bedroom listings achieve the highest rate at 33%, while 1-bedroom and 2-bedroom units average 25% and 26%, respectively. Seasonality plays a significant role, with stronger demand during summer and fall months.

How much do Airbnb hosts make in Jonesborough?

Airbnb hosts in Jonesborough earn an average of $1,650 per month, which translates to approximately $19,802 in annual revenue based on trailing 12-month performance. Earnings vary significantly by property size: 3-bedroom listings lead with an average annual revenue of $27,286, while 1-bedroom units average $15,515. Peak months like August and October can generate over $2,100 in monthly revenue.

Is Jonesborough a good market for Airbnb investment?

Jonesborough carries a Rabbu ROI Score of 49 out of 100, placing it in the 'Competitive Opportunity' category. The market shows strong investor interest with 178% year-over-year listing growth, but the revenue-to-price ratio is below average given home values around $514,292. Investors who target 3-bedroom properties and optimize for peak-season demand may find workable returns, though careful deal selection is essential.

What is the average daily rate (ADR) for Airbnb in Jonesborough?

The average daily rate for Airbnb listings in Jonesborough is $148, well below the Tennessee state average of $309. ADR scales with property size: 1-bedroom units average $118, 2-bedrooms come in at $142, and 3-bedroom properties command $166 per night. This relatively modest pricing reflects the small-town market dynamics and positions Jonesborough as a budget-friendly destination for guests.

Are short-term rentals legal in Jonesborough?

Short-term rentals are generally permitted in Jonesborough, Tennessee, though operators may need to obtain local permits or licenses. Regulations can vary and are subject to change, so prospective investors should consult directly with the Town of Jonesborough and relevant Washington County authorities to confirm current requirements, zoning rules, and any applicable restrictions before purchasing a property.

When is peak season for Airbnb in Jonesborough?

Peak season in Jonesborough runs from June through October, with the highest average monthly revenues occurring in August ($2,185) and October ($2,168). July and June also perform well, generating $2,093 and $1,933 respectively. The slowest months are February ($958) and January ($1,085), creating a roughly 2:1 revenue spread between peak and off-peak periods.

How many Airbnbs are there in Jonesborough?

As of April 2026, there are 27 active Airbnb listings in Jonesborough. Supply is evenly distributed across property sizes, with 8 one-bedroom listings, 8 two-bedroom listings, and 9 three-bedroom listings. Notably, the market has seen 178% year-over-year growth in active listings, indicating rapidly increasing supply.

How is Airbnb revenue calculated in Jonesborough?

The annual and monthly revenue figures for Jonesborough are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Jonesborough market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Amenity prevalence data from active listings to inform property setup decisions
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent regulatory or market shifts. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.