Keller, TX Airbnb Market Data, Statistics, and Occupancy Rates

Keller Short-Term Rental Market Overview

Keller, TX is a small but growing short-term rental market with just 50 active Airbnb listings and a notable 109% year-over-year increase in supply. The market delivers an average annual revenue of $33,633 per listing, with occupancy running at 44% — well above the Texas state average of 33%. While the average daily rate of $183 sits below the state average of $276, stronger occupancy partially compensates, and the market's suburban DFW location positions it for steady family and business travel demand.

Key Market Statistics

According to Rabbu market data, the Keller short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Keller

Keller's above-average occupancy rate and proximity to the Dallas-Fort Worth metroplex create a compelling demand base, though higher home prices require careful deal sourcing to achieve attractive returns.

Expert Market Assessment

"Keller presents a competitive opportunity — the kind of market where returns are achievable but depend on smart property selection and operational execution. Revenue is distinctly seasonal, with July ($3,339) and May ($3,110) standing out as peak months while January ($2,128) and February ($2,188) represent softer periods, creating roughly a 57% spread between the highest and lowest months. The below-average revenue-to-price ratio, driven by average home values near $937,504, means investors need to be especially selective when sourcing deals. That said, occupancy stability and balanced supply-demand dynamics provide a reasonable foundation for properties that are well-positioned and well-managed."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Keller

Average revenue by month in Keller

Keller's revenue peaks in July at $3,339 and dips to its lowest in January at $2,128, creating a roughly 57% spread that reflects meaningful but manageable seasonality. The summer months (May through August) consistently outperform, while winter months still generate enough revenue to avoid dramatic cash-flow gaps.

Active Airbnb listings by property size in Keller

Three-bedroom properties dominate the Keller market with 20 listings, followed by 1-bedrooms at 14 and 4-bedrooms at just 8. The relatively thin supply of 4-bedroom units could represent an opportunity for investors, especially given their strong revenue performance.

Average daily rate (ADR) by property size in Keller

ADR scales sharply with size in Keller — from $76 for 1-bedroom listings to $212 for 3-bedrooms and $265 for 4-bedrooms. The jump from 1 to 3 bedrooms is particularly significant, suggesting that mid-size and larger properties capture a meaningful pricing premium tied to group and family demand.

Average RevPAN by property size in Keller

Four-bedroom listings lead in RevPAN at $113, edging out 3-bedrooms at $95, while 1-bedroom units lag considerably at $32. This gap underscores that larger properties generate substantially more revenue per available night, making them the strongest performers on an efficiency basis.

Average occupancy rates by property size in Keller

Occupancy rates are remarkably consistent across property sizes in Keller, ranging from 43% for 1- and 4-bedroom listings to 45% for 3-bedrooms. This uniformity means that revenue differences between sizes are driven almost entirely by nightly rate rather than booking frequency.

Average monthly revenue by property size in Keller

Three-bedroom listings top the monthly revenue chart at $3,631, slightly ahead of 4-bedrooms at $3,516, while 1-bedroom units average just $640 per month. The stark difference makes a clear case that investors targeting meaningful cash flow should focus on 3+ bedroom configurations.

Average annual revenue by property size in Keller

At $43,575 per year, 3-bedroom properties deliver the highest annual revenue in Keller, with 4-bedrooms close behind at $42,196. One-bedroom units generate only $7,681 annually, making them difficult to justify from a return perspective unless acquisition costs are exceptionally low.

Most common amenities for Airbnb listings in Keller

Parking is universal at 100% of listings, and kitchen access (96%), washer (88%), and workspace (86%) are near-standard — signaling that Keller guests expect a home-like, self-sufficient experience. Outdoor features like backyards (72%) and patios (60%) are common differentiators, while pools (22%) and hot tubs (8%) remain rarer additions that could help a listing stand out.

Understanding Keller's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Keller's ROI Score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the fundamentals are there but selective deal sourcing is essential. The below-average revenue-to-price ratio — driven by home values averaging $937,504 — is the primary headwind, while average marks for occupancy stability, market growth, and supply/demand balance suggest a market that's functional but not deeply undervalued. Pairing this data with thorough local regulatory and HOA research will be critical before committing capital.

Short-Term Rental Regulations in Keller

Understanding local STR regulations is essential before investing in Keller. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Keller, Texas may be required to obtain permits or register their property with local authorities before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Keller and review any applicable Tarrant County or state-level regulations.

Key Restrictions

Common STR restrictions in Texas cities like Keller can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA covenants are especially important to review in suburban communities like Keller, as many neighborhoods have deed restrictions that may limit or prohibit short-term rentals entirely.

Tax Obligations

Short-term rental hosts in Texas are generally required to collect and remit state hotel occupancy tax as well as any applicable local lodging taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Texas Comptroller's office and the City of Keller to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Keller can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Keller's STR market is likely to see continued supply growth as investor interest remains strong, though the rapid 109% listing increase could moderate pricing power if demand doesn't keep pace. Seasonal patterns suggest revenue should peak during summer months, with July historically generating around $3,339 per listing. ADR may hold steady or see modest 1–3% adjustments as new inventory enters the market, while occupancy is expected to remain in the 42–46% range given average stability metrics. Investors entering now should budget conservatively and focus on well-differentiated properties to stay competitive."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Keller, TX

What is the average Airbnb occupancy rate in Keller?

The average Airbnb occupancy rate in Keller is currently 44%, which is significantly above the Texas state average of 33%. Occupancy is fairly consistent across property sizes, ranging from 43% for 1-bedroom and 4-bedroom listings to 45% for 3-bedroom properties.

How much do Airbnb hosts make in Keller?

Airbnb hosts in Keller earn an average of $2,802 per month and approximately $33,633 per year based on trailing 12-month performance data. Earnings vary considerably by property size — 3-bedroom listings lead at $43,575 annually, while 1-bedroom units average around $7,681 per year.

Is Keller a good market for Airbnb investment?

Keller scores a 54 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy and steady demand driven by its DFW metroplex location, but higher average home values ($937,504) mean the revenue-to-price ratio is below average. Investors who source deals carefully and target high-performing property sizes like 3-bedrooms can still find attractive opportunities.

What is the average daily rate (ADR) for Airbnb in Keller?

The average daily rate in Keller is $183, which is below the Texas state average of $276. ADR scales meaningfully with property size: 1-bedroom listings average $76, 3-bedrooms come in at $212, and 4-bedroom properties command $265 per night.

Are short-term rentals legal in Keller?

Short-term rentals are operated in Keller, TX, but local regulations, permits, and HOA restrictions may apply. Investors should check directly with the City of Keller and review any applicable homeowners association rules before purchasing a property for STR use, as suburban communities in the DFW area frequently have deed restrictions.

When is peak season for Airbnb in Keller?

Peak season in Keller runs through the summer months, with July being the highest-earning month at $3,339 in average revenue. May ($3,110) and June ($3,025) also perform strongly. The slowest months are January ($2,128) and February ($2,188), though the market maintains moderate activity year-round.

How many Airbnbs are there in Keller?

There are currently 50 active Airbnb listings in Keller as of April 2026. The market has experienced significant growth, with a 109% year-over-year increase in listings. The supply is distributed across 1-bedroom (14 listings), 3-bedroom (20 listings), and 4-bedroom (8 listings) properties.

How is Airbnb revenue calculated in Keller?

The annual and monthly revenue figures for Keller are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Popular amenity prevalence across active listings in the market
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, quality, pricing strategy, and management approach.