Kennebunk, ME Airbnb Market Data, Statistics, and Occupancy Rates

Kennebunk Short-Term Rental Market Overview

Kennebunk, ME stands out as a compelling coastal New England market for short-term rental investors, with an average annual revenue of $110,433 and an ADR of $463 that comfortably exceeds the Maine state average of $415. The market's dramatic summer seasonality — August revenue tops $25,741 per listing — reflects Kennebunk's appeal as a premier beach destination, while a relatively small supply of just 53 active listings suggests limited competition. With an ROI score of 72 out of 100 and above-average revenue-to-price ratios, investors looking for a seasonal high-performer in southern Maine should take a close look.

Key Market Statistics

According to Rabbu market data, the Kennebunk short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Kennebunk

Kennebunk attracts investors because its premium coastal location generates outsized summer revenues that can underwrite the entire year's return despite a shorter peak season.

Expert Market Assessment

"Kennebunk presents an attractive opportunity for investors who understand and can manage a highly seasonal revenue profile. The summer months of June through August generate the lion's share of income — August alone averages $25,741 — while winter months like January dip to around $2,450, creating roughly a 10:1 peak-to-trough ratio. Strong revenue-to-price and occupancy stability scores bolster the market's fundamentals, though the below-average supply/demand balance suggests increasing competition that warrants monitoring. Overall, this is a market where well-positioned, well-amenitized properties can deliver compelling annual returns despite a concentrated earning window."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Kennebunk

Average revenue by month in Kennebunk

Kennebunk exhibits extreme seasonality, with August ($25,741) and July ($23,953) delivering roughly ten times the revenue of January ($2,450) and February ($2,651). Investors should plan for a concentrated earning window from June through September, which accounts for the vast majority of annual income.

Active Airbnb listings by property size in Kennebunk

Two-bedroom listings dominate supply with 16 active units, followed by 4-bedrooms at 11 and 1-bedrooms at 8. Three-bedroom (7) and five-bedroom (6) properties are less common, potentially signaling less competition and more pricing power for investors targeting those configurations.

Average daily rate (ADR) by property size in Kennebunk

ADR climbs steadily from $233 for 1-bedroom units to $831 for 5-bedroom homes, with the most dramatic jump occurring between 2 bedrooms ($430) and 1 bedroom ($233). The relatively flat ADR spread across 2- to 4-bedroom properties ($430–$464) suggests that the premium-to-size trade-off is strongest at the 5-bedroom tier.

Average RevPAN by property size in Kennebunk

Two-bedroom units lead in RevPAN at $181 per available night, closely followed by 4-bedrooms at $176, while 1-bedroom ($30) and 3-bedroom ($61) properties lag significantly. This disparity indicates that 2- and 4-bedroom configurations deliver the best balance of rate and occupancy on a per-night basis.

Average occupancy rates by property size in Kennebunk

Occupancy rates vary widely by property size, with 2-bedroom listings achieving the highest rate at 42% and 4-bedroom properties close behind at 38%. One-bedroom and 3-bedroom units both sit at just 13%, suggesting these configurations may struggle to attract consistent bookings in this market.

Average monthly revenue by property size in Kennebunk

Five-bedroom properties are the top monthly earners at $17,229, nearly doubling the next tier (4-bedrooms at $9,478) and far outpacing 1-bedroom units at $3,185. For investors seeking monthly cash flow, larger properties clearly command a substantial revenue premium in Kennebunk.

Average annual revenue by property size in Kennebunk

Annual revenue scales sharply with size: 5-bedroom homes average $206,750, roughly 5.4 times the $38,231 earned by 1-bedroom units. Four-bedroom properties at $113,736 sit close to the market-wide average of $110,433, making them a solid middle-ground option for investors balancing acquisition cost against revenue potential.

Most common amenities for Airbnb listings in Kennebunk

Parking and a kitchen each appear in 91% of listings, reflecting baseline guest expectations in this market where most visitors arrive by car and prefer a home-like stay. Outdoor amenities are also prominent — outdoor furniture (72%), backyard (68%), and BBQ grills (66%) signal that guests prioritize enjoying Kennebunk's coastal setting, while premium features like hot tubs and beach access (each at 15%) remain differentiators.

Understanding Kennebunk's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Kennebunk's ROI score of 72 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average revenue-to-price ratios and solid occupancy stability — two factors that together account for 70% of the score's weighting. Market growth trends also rate above average, though the below-average supply/demand balance is worth watching as listing counts have nearly doubled year-over-year. Investors should pair these metrics with thorough local regulatory research and a realistic seasonal cash-flow plan before committing.

Short-Term Rental Regulations in Kennebunk

Understanding local STR regulations is essential before investing in Kennebunk. Here's the current regulatory landscape:

Permit Requirements

The Town of Kennebunk and the State of Maine may require short-term rental operators to obtain permits, registrations, or licenses before listing a property. Investors should verify current requirements directly with the Kennebunk town offices and Maine's state regulatory agencies before purchasing or operating.

Key Restrictions

Common restrictions in Maine coastal communities can include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise and parking ordinances, and HOA or deed restrictions that may prohibit or limit short-term rentals. Some municipalities also cap the number of STR permits issued, so checking availability early in the due diligence process is important.

Tax Obligations

Short-term rental operators in Maine are generally subject to the state's lodging tax, and there may be additional local or tourism-related taxes applicable in Kennebunk. Many booking platforms collect and remit state-level taxes on behalf of hosts, but owners should confirm compliance with all local tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Kennebunk can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Kennebunk's short-term rental market is likely to benefit from continued demand for coastal Maine getaways, with ADRs potentially edging up 2–4% given the market's above-average growth trend and limited supply. Occupancy may remain heavily seasonal, hovering around 28–35% on an annual basis as the summer months drive the bulk of bookings. The 95% year-over-year growth in active listings signals rising investor interest, so newcomers should monitor supply closely — if new inventory outpaces demand, per-listing performance could soften. Investors who price strategically during the June-through-September peak and offer shoulder-season value should be well-positioned."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Kennebunk, ME

What is the average Airbnb occupancy rate in Kennebunk?

The average occupancy rate for Airbnb listings in Kennebunk is currently 31%, which falls below the Maine state average of 55%. This reflects the market's strong seasonal character — occupancy surges during summer months and drops significantly in winter. Two-bedroom properties lead with 42% average occupancy, while 1-bedroom and 3-bedroom units average around 13%, suggesting that property size and configuration meaningfully affect how consistently a listing stays booked.

How much do Airbnb hosts make in Kennebunk?

Based on trailing 12-month data, the average Airbnb host in Kennebunk earns approximately $110,433 per year, or about $9,202 per month. Revenue varies significantly by property size: 5-bedroom homes average $206,750 annually, while 1-bedroom units average $38,231. The bulk of this income is concentrated in the summer months, with August averaging $25,741 and July averaging $23,953 per listing.

Is Kennebunk a good market for Airbnb investment?

Kennebunk earns an ROI score of 72 out of 100 from Rabbu, rated as an 'Attractive Opportunity.' The market benefits from above-average revenue-to-price ratios, solid occupancy stability, and positive growth trends. The main consideration is the pronounced seasonality — investors need to plan for slower winter months when revenue may be 80–90% below peak. With only 53 active listings and strong summer demand, well-managed properties with the right amenities can generate compelling returns.

What is the average daily rate (ADR) for Airbnb in Kennebunk?

The average daily rate in Kennebunk is $463, which is about 12% higher than the Maine state average of $415. ADR scales meaningfully with property size: 1-bedroom listings average $233, while 5-bedroom properties command $831 per night. This premium pricing reflects the desirability of Kennebunk as a coastal destination and the willingness of guests to pay more for larger, well-appointed vacation homes.

Are short-term rentals legal in Kennebunk?

Short-term rentals do operate in Kennebunk, as evidenced by the 53 active Airbnb listings currently in the market. However, regulations can change, and the Town of Kennebunk or the State of Maine may impose permit, registration, or licensing requirements. Investors should consult local town ordinances and state regulations directly before purchasing a property for short-term rental use, and they should also review any applicable HOA or deed restrictions.

When is peak season for Airbnb in Kennebunk?

Peak season in Kennebunk runs from June through August, with July and August being the standout months. August averages $25,741 in monthly revenue per listing, while July comes in at $23,953. The shoulder months of May ($8,325), September ($11,174), and October ($7,915) also contribute meaningfully. Winter months from January through March are the quietest, with revenues ranging from roughly $2,450 to $3,339.

How many Airbnbs are there in Kennebunk?

As of April 2026, there are 53 active Airbnb listings in Kennebunk. Two-bedroom properties make up the largest share at 16 listings, followed by 4-bedroom homes with 11 listings. The relatively small total supply means the market is not overcrowded, though listing counts have grown 95% year-over-year, indicating rising investor interest in this coastal Maine market.

How is Airbnb revenue calculated in Kennebunk?

The annual and monthly revenue figures shown for Kennebunk are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and aggregates the results into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Kennebunk market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue breakdowns by property size based on trailing 12-month booking data
• Property value estimates sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects trailing 12-month performance and may not capture recent regulatory changes or shifts in demand. Individual property results will vary depending on location, condition, pricing strategy, and management quality.