Kennesaw, GA Airbnb Market Data, Statistics, and Occupancy Rates

Kennesaw Short-Term Rental Market Overview

Kennesaw, GA is a suburban market northwest of Atlanta with 60 active Airbnb listings and an average annual revenue of $21,855 per property. With an ADR of $165—well below the $299 Georgia state average—and a 30% occupancy rate that tracks close to the state benchmark of 32%, the market offers accessible entry pricing but demands careful property selection to generate meaningful returns. The 126% year-over-year growth in active listings signals rising investor interest, though it also means competition is intensifying quickly.

Key Market Statistics

According to Rabbu market data, the Kennesaw short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Kennesaw

Kennesaw attracts STR investors with its proximity to metro Atlanta, relatively affordable home prices compared to in-town neighborhoods, and a mix of suburban and corporate-driven demand.

Expert Market Assessment

"Kennesaw presents a competitive opportunity where strong investor interest meets relatively modest per-property revenue, earning an ROI score of 50 out of 100. Seasonality is moderate—July peaks at $2,559 in average monthly revenue while February dips to $1,356, creating a roughly $1,200 spread that investors should plan around. The below-average revenue-to-price ratio is the primary headwind; at $578,010 in average home values against $21,855 in annual revenue, achieving attractive cash-on-cash returns requires finding properties priced well below the market average or operating at above-average occupancy. Larger properties, particularly 4-bedroom homes, show the strongest revenue potential and may offer the best path to viable returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Kennesaw

Average revenue by month in Kennesaw

Revenue in Kennesaw peaks sharply in July at $2,559 and dips to its lowest point in February at $1,356, revealing a summer-driven seasonality pattern with a roughly 89% spread between the best and worst months. The June–August corridor consistently outperforms, while late fall and winter months hover in the $1,600–$1,800 range, providing a modest but steady baseline.

Active Airbnb listings by property size in Kennesaw

One-bedroom units dominate supply with 20 of the 60 active listings, followed by 3-bedroom properties at 17 listings. Four-bedroom homes are the scarcest at just 7 listings, which—combined with their top revenue performance—may signal an undersupplied niche worth targeting.

Average daily rate (ADR) by property size in Kennesaw

ADR scales steeply with property size, from $75 for 1-bedroom units to $268 for 4-bedroom homes—a 3.6x premium. The jump from 2-bedroom ($136) to 3-bedroom ($182) is meaningful, but the leap to 4-bedroom pricing suggests strong group and family demand willing to pay for space.

Average RevPAN by property size in Kennesaw

Four-bedroom properties lead RevPAN decisively at $101 per available night, nearly double the next-best segment (2-bedrooms at $55). One-bedroom units trail significantly at $20 RevPAN, indicating that despite their supply dominance, they struggle to convert listing availability into meaningful revenue.

Average occupancy rates by property size in Kennesaw

Two-bedroom units achieve the highest occupancy at 41%, followed by 4-bedrooms at 38%, while 3-bedroom properties lag notably at just 23%. This suggests that mid-sized 2-bedroom listings attract the most consistent demand, though 4-bedroom homes combine solid occupancy with far higher rates for the best overall revenue picture.

Average monthly revenue by property size in Kennesaw

Monthly revenue climbs steadily from $782 for 1-bedroom units to $2,500 for 4-bedroom homes, with 3-bedroom properties earning $1,977—close to but not quite matching the market average of $1,821. The 3.2x revenue gap between 1-bedroom and 4-bedroom configurations underscores how significantly property size impacts cash flow in this market.

Average annual revenue by property size in Kennesaw

Four-bedroom properties generate the highest annual revenue at $30,006, more than three times the $9,393 earned by 1-bedroom units. Three-bedroom homes at $23,726 and 2-bedroom units at $20,887 both cluster near the market average, but the 4-bedroom segment stands out as the configuration with the strongest return potential for investors willing to absorb higher acquisition costs.

Most common amenities for Airbnb listings in Kennesaw

Parking (97%) and kitchen access (95%) are near-universal among Kennesaw listings, reflecting the suburban, car-dependent nature of the market and a guest base that expects home-like functionality. A dedicated workspace at 82% signals meaningful corporate or remote-work demand, while differentiators like pools (12%) and hot tubs (7%) remain rare enough to serve as competitive advantages for new entrants.

Understanding Kennesaw's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Kennesaw's ROI score of 50 out of 100 places it in the "Competitive Opportunity" band, signaling that while demand exists, the economics require thoughtful execution. The primary drag is a below-average revenue-to-price ratio—average home values of $578,010 make it challenging to generate strong yields from the market's $21,855 average annual revenue without finding discounted properties or targeting higher-performing segments like 4-bedroom homes. Occupancy stability, market growth, and supply/demand balance all register at average levels, so pairing this data with thorough local regulatory research and careful deal sourcing will be essential for investors evaluating Kennesaw.

Short-Term Rental Regulations in Kennesaw

Understanding local STR regulations is essential before investing in Kennesaw. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Kennesaw, Georgia may be required to obtain a business license or STR-specific permit from the city. Investors should verify current registration and permitting requirements directly with the City of Kennesaw and Cobb County before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants in Kennesaw's many planned communities can also impose additional limitations or outright prohibitions on short-term rentals, so reviewing governing documents is essential before purchasing.

Tax Obligations

Georgia imposes state sales tax and local hotel/motel excise taxes on short-term rentals, and Cobb County may levy additional lodging taxes. Major platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Kennesaw can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Kennesaw's STR market is likely to see continued supply growth as investor interest in the northwest Atlanta suburbs remains elevated. Occupancy may face modest downward pressure from new listings entering the market, though rates could stabilize in the 28–32% range if demand from business travelers and families visiting the metro area holds steady. ADR increases of 1–3% are plausible for well-positioned properties, particularly larger homes that already command premiums. Investors should monitor whether supply growth outpaces demand absorption, as the current balance between the two sits at an average level."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Kennesaw, GA

What is the average Airbnb occupancy rate in Kennesaw?

The average Airbnb occupancy rate in Kennesaw is currently 30%, which is slightly below the Georgia state average of 32%. Occupancy varies significantly by property size—2-bedroom units lead at 41%, while 3-bedroom properties lag at 23%. Investors targeting higher occupancy may want to focus on 2-bedroom or 4-bedroom configurations, which both outperform the market average.

How much do Airbnb hosts make in Kennesaw?

Airbnb hosts in Kennesaw earn an average of $1,821 per month, or approximately $21,855 per year based on trailing 12-month data. Revenue scales substantially with property size: 1-bedroom units average $9,393 annually, while 4-bedroom homes bring in around $30,006. These figures reflect historical performance across active comparable listings and individual results will vary based on property quality, pricing strategy, and management approach.

Is Kennesaw a good market for Airbnb investment?

Kennesaw scores a 50 out of 100 on Rabbu's ROI Score, categorized as a "Competitive Opportunity." This means demand and investor interest are present, but the revenue-to-price ratio is below average—average home values sit at $578,010 against $21,855 in annual revenue. Selective deal sourcing is key: investors who can acquire properties below the market average price or target higher-earning 4-bedroom configurations may find viable returns. Pairing this data with local regulatory research is recommended before committing capital.

What is the average daily rate (ADR) for Airbnb in Kennesaw?

The average daily rate for Airbnb listings in Kennesaw is $165, which is notably lower than the $299 Georgia state average. ADR increases with property size, ranging from $75 for 1-bedroom units up to $268 for 4-bedroom homes. This pricing structure makes Kennesaw listings accessible to budget-conscious travelers, particularly families and business visitors looking for affordable alternatives to downtown Atlanta hotels.

Are short-term rentals legal in Kennesaw?

Short-term rentals are generally permitted in Kennesaw, GA, though operators may need to obtain appropriate business licenses or permits from the City of Kennesaw and Cobb County. Local regulations can include occupancy limits, parking requirements, and noise ordinances. Additionally, many Kennesaw communities have HOA covenants that may restrict or prohibit short-term rentals. Investors should verify all applicable rules with local authorities and review any HOA governing documents before purchasing a property.

When is peak season for Airbnb in Kennesaw?

Peak season for Airbnb in Kennesaw runs during the summer months, with July being the highest-earning month at an average of $2,559 in revenue. June and August are also strong performers at $2,088 and $2,087 respectively. The slowest month is February at $1,356, creating a seasonal spread of roughly $1,200 between peak and off-peak periods. This moderate seasonality means investors should budget for leaner winter months while capitalizing on summer demand.

How many Airbnbs are there in Kennesaw?

There are currently 60 active Airbnb listings in Kennesaw as of April 2026. The market has experienced significant growth, with a 126% year-over-year increase in active listings. Supply is concentrated in 1-bedroom units (20 listings) and 3-bedroom properties (17 listings), while 4-bedroom homes represent just 7 listings—a relatively underserved segment that also happens to generate the highest revenue.

How is Airbnb revenue calculated in Kennesaw?

The annual and monthly revenue figures for Kennesaw are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Kennesaw market
• Occupancy rates, average daily rates, and seasonal revenue trends based on trailing 12-month booking data
• Revenue and yield metrics broken down by property size and bedroom count
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.