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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Kenosha offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Kenosha, WI presents an interesting entry point for short-term rental investors looking at lakeside Wisconsin markets with moderate property prices. With an average home value of $384,319 and annual revenue averaging $27,984, the revenue-to-price ratio sits at a level that pencils out for cash-flow-minded buyers, especially those targeting 3-bedroom properties. The market is compact — just 41 active listings — which keeps competition manageable while still indicating proven guest demand. Strong summer seasonality driven by Lake Michigan proximity gives hosts a reliable peak earning window from May through September.
According to Rabbu market data, the Kenosha short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 41 |
| Average Daily Rate (ADR) | vs. $368 state avg. | $162 |
| Average Occupancy Rate | vs. 38% state avg. | 37% |
| RevPAN | ADR * Occupancy Rate | $59 |
| Average Monthly Revenue | Historical 12-month average | $2,332 |
| Average Annual Revenue | Historical 12-month average | $27,984 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Kenosha draws investor interest thanks to its lakefront appeal, compact supply, above-average occupancy stability, and property prices that sit well below the Wisconsin state average daily rate benchmark.
Key investment factors
"Kenosha earns an 'Attractive Opportunity' designation with an ROI score of 68 out of 100, reflecting a market that balances reasonable revenue generation against affordable acquisition costs. The pronounced seasonality — monthly revenue swings from $1,193 in February to $4,180 in August — means investors need to budget for lean winter months, but the summer peak delivers enough surplus to anchor annual returns. With above-average occupancy stability and a balanced supply-to-demand ratio, the market rewards well-managed properties that capitalize on Lake Michigan's draw without requiring the premium pricing seen in destination resort towns."
— Rabbu Market Analysis Team
Kenosha's revenue cycle is heavily summer-weighted, with August ($4,180) and July ($4,168) generating more than three times the revenue of the slowest month, February ($1,193). This roughly $3,000 spread between peak and trough underscores the importance of maximizing summer bookings while keeping overhead manageable during the quieter winter months.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,234 |
| February |
|
$1,193 |
| March |
|
$1,403 |
| April |
|
$1,558 |
| May |
|
$2,499 |
| June |
|
$3,094 |
| July |
|
$4,168 |
| August |
|
$4,180 |
| September |
|
$2,849 |
| October |
|
$2,310 |
| November |
|
$1,781 |
| December |
|
$1,710 |
Supply is distributed relatively evenly across property sizes, with 2-bedroom listings slightly dominant at 14 units, followed by 1-bedroom and 3-bedroom listings at 10 each. The lack of a heavily saturated segment means no single property type faces outsized competition, though investors eyeing 3-bedroom homes may find opportunity given their stronger revenue and occupancy metrics.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
10 |
| 2 bedrooms |
|
14 |
| 3 bedrooms |
|
10 |
ADR climbs steadily with bedroom count, from $105 for 1-bedroom units to $154 for 2-bedrooms and $186 for 3-bedroom properties. The roughly 77% premium between 1-bedroom and 3-bedroom nightly rates, combined with higher occupancy for the larger format, makes 3-bedroom listings the clear ADR sweet spot in Kenosha.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$105 |
| 2 bedrooms |
|
$154 |
| 3 bedrooms |
|
$186 |
Three-bedroom properties deliver the strongest RevPAN at $72, doubling the $36 earned by 1-bedroom listings, with 2-bedrooms in between at $48. This gap is driven by 3-bedroom units combining the highest ADR with the highest occupancy rate, making them the most efficient revenue generators on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$36 |
| 2 bedrooms |
|
$48 |
| 3 bedrooms |
|
$72 |
Three-bedroom listings lead occupancy at 39%, followed by 1-bedrooms at 34% and 2-bedrooms at 31%. The higher fill rate for larger properties likely reflects family and group travelers seeking spacious accommodations near the lake, giving 3-bedroom investors the most consistent booking activity.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
34% |
| 2 bedrooms |
|
31% |
| 3 bedrooms |
|
39% |
Monthly revenue increases with property size, from $1,774 for 1-bedroom listings to $2,387 for 2-bedrooms and $2,612 for 3-bedroom properties. While the jump from 2 to 3 bedrooms adds about $225 per month, the combination of better occupancy and higher rates makes the larger configuration a reliably stronger performer.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,774 |
| 2 bedrooms |
|
$2,387 |
| 3 bedrooms |
|
$2,612 |
Three-bedroom properties top the annual revenue chart at $31,350, outpacing 2-bedroom listings ($28,650) by about $2,700 and 1-bedroom units ($21,298) by roughly $10,000. For investors weighing acquisition cost against return potential, the 3-bedroom segment offers the highest gross revenue, though this should be evaluated against the specific purchase price and operating expenses of each property.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$21,298 |
| 2 bedrooms |
|
$28,650 |
| 3 bedrooms |
|
$31,350 |
Parking is universal across Kenosha listings at 100%, with kitchens (95%) and self check-in (88%) also near-standard — reflecting guest expectations for convenience in a drive-to lakeside market. Notably, 42% of listings highlight lake access and 22% feature waterfront positioning, signaling that proximity to Lake Michigan is a meaningful differentiator that investors should prioritize when evaluating properties.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
95% |
| Self Check-in |
|
88% |
| Workspace |
|
76% |
| Patio or Balcony |
|
76% |
| Washer |
|
71% |
| Dryer |
|
71% |
| Outdoor Furniture |
|
66% |
| Backyard |
|
66% |
| BBQ Grill |
|
46% |
| Lake Access |
|
42% |
| Waterfront |
|
22% |
| Pets |
|
17% |
| Beach Access |
|
17% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Kenosha Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Kenosha's ROI score of 68 out of 100 places it in the 'Attractive Opportunity' band, indicating a market where revenue fundamentals and property affordability align well for STR investors. The score is bolstered by above-average occupancy stability and an average revenue-to-price ratio, though below-average market growth trend tempers the outlook slightly. Investors should pair these metrics with thorough local regulatory research and property-level financial modeling to confirm the opportunity fits their specific return targets.
Understanding local STR regulations is essential before investing in Kenosha. Here's the current regulatory landscape:
Short-term rental operators in Kenosha, Wisconsin may be required to obtain a local permit or register their property with the city before hosting guests. Investors should verify current requirements directly with the City of Kenosha and the Wisconsin Department of Revenue before listing.
Common restrictions in Wisconsin STR markets can include occupancy limits tied to property size, noise ordinances, minimum parking requirements, and HOA covenants that may prohibit or limit short-term rentals. Some municipalities also impose minimum-stay requirements or cap the number of permits issued, so it's important to confirm what applies at the property level.
Wisconsin imposes a state sales tax and a room tax on short-term rental stays, and Kenosha may levy an additional local room tax. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but operators should confirm local tax obligations with the city and state to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Kenosha can provide current regulatory guidance.
Financing an Airbnb investment in Kenosha requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Kenosha's STR market is expected to maintain its summer-driven revenue cycle, with peak months likely generating $3,000–$4,200 in average monthly revenue per listing. Occupancy stability scores above average for the market, suggesting steady baseline demand even outside peak season. ADR may see modest upward pressure in the 1–3% range as the small supply base limits guest alternatives during high-demand months. Investors should plan conservatively for winter softness, where monthly revenue can dip below $1,300, but the strong summer months more than compensate for the seasonal trough."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of April 2026 and may not capture recent market shifts. Local regulations, tax requirements, and permit rules are subject to change — always verify with municipal authorities before investing.
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