Kerrville, TX Airbnb Market Data, Statistics, and Occupancy Rates

Kerrville Short-Term Rental Market Overview

Kerrville is a small Texas Hill Country market with 94 active Airbnb listings and an average annual revenue of $25,105 per property. With an ADR of $211—below the $276 state average—and occupancy sitting at 27% versus a 33% state benchmark, the market rewards operators who can capture summer and spring demand while managing softer winter months. The 79% year-over-year growth in active listings signals rising investor interest, though that supply expansion also means sharper competition for bookings.

Key Market Statistics

According to Rabbu market data, the Kerrville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Kerrville

Kerrville attracts investor interest because of its Hill Country appeal and tourism-driven demand, though tighter margins require careful property selection and pricing strategy.

Expert Market Assessment

"Kerrville presents a competitive opportunity that demands disciplined underwriting. Revenue is heavily seasonal—July's average of $3,688 dwarfs January's $964—so cash-flow planning should account for a pronounced off-peak trough from November through February. The 27% market-wide occupancy rate and below-average revenue-to-price ratio mean that only well-differentiated properties with strong amenity packages and pricing strategies are likely to generate attractive returns. That said, the above-average growth trend and the clear revenue premium for larger homes suggest there is genuine upside for investors who target the right property type and manage guest experience effectively."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Kerrville

Average revenue by month in Kerrville

Revenue in Kerrville is sharply seasonal, peaking at $3,688 in July and bottoming out at $964 in January—a nearly 4x spread that underscores the importance of summer tourism. The March-through-August corridor accounts for the bulk of annual earnings, so investors should plan cash reserves to bridge the quieter winter months.

Active Airbnb listings by property size in Kerrville

One-bedroom units dominate supply with 33 of the 94 active listings, followed by two-bedrooms (22) and three-bedrooms (21). Larger four-bedroom properties are relatively scarce at just 8 listings, which may represent an opportunity given their significantly higher revenue potential.

Average daily rate (ADR) by property size in Kerrville

ADR climbs steeply with size, from $109 for studios to $468 for four-bedroom properties—more than a 4x premium. Three-bedroom listings at $250 per night hit a practical sweet spot where the rate increase is substantial but acquisition costs are typically lower than for the largest homes.

Average RevPAN by property size in Kerrville

RevPAN scales consistently with bedroom count, rising from $18 for studios to $124 for four-bedroom properties. Three-bedroom units deliver $88 in RevPAN, combining solid occupancy (35%) with strong nightly rates to offer one of the best efficiency profiles in the market.

Average occupancy rates by property size in Kerrville

Three-bedroom properties lead occupancy at 35%, while studios lag at just 17%, suggesting guests in Kerrville overwhelmingly prefer larger accommodations suited to family and group travel. Interestingly, four-bedroom units dip to 27% occupancy, indicating that while they command high rates, they may sit empty more often between bookings.

Average monthly revenue by property size in Kerrville

Monthly revenue ranges from $678 for studios to $3,337 for four-bedroom listings, with three-bedroom properties close behind at $2,849. The jump from one-bedroom ($1,041) to two-bedroom ($2,249) revenue is particularly notable—more than doubling—making two-bedrooms a meaningful step up in earning power.

Average annual revenue by property size in Kerrville

Four-bedroom properties lead with $40,046 in average annual revenue, followed by three-bedrooms at $34,193. Studios and one-bedrooms generate $8,147 and $12,493 respectively, making them challenging to justify given Kerrville's elevated home values unless acquisition costs are well below market average.

Most common amenities for Airbnb listings in Kerrville

Kitchens (96%) and parking (95%) are near-universal, reflecting the car-dependent, self-catering nature of Hill Country travel. Outdoor living amenities—outdoor furniture (71%), backyards (68%), patios (65%), and BBQ grills (62%)—are also heavily represented, signaling that guests expect an outdoor-oriented experience and that listings without these features may struggle to compete.

Understanding Kerrville's ROI Score: 46/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Kerrville's ROI score of 46 out of 100 places it in the Competitive Opportunity tier, reflecting strong investor interest tempered by a below-average revenue-to-price ratio and below-average occupancy stability. The market's above-average growth trend is an encouraging signal, but the supply-demand balance and modest occupancy mean returns hinge on acquiring the right property at the right price. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will help investors determine whether a Kerrville deal pencils out.

Short-Term Rental Regulations in Kerrville

Understanding local STR regulations is essential before investing in Kerrville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Kerrville, Texas may need to obtain a permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Kerrville and Kerr County offices before acquiring a property.

Key Restrictions

Common restrictions for STR markets in Texas can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA-level prohibitions. Any applicable permit caps or zoning overlays should be confirmed with local planning authorities, as rules can change as markets grow.

Tax Obligations

Texas requires short-term rental operators to collect and remit state hotel occupancy tax, and local jurisdictions like Kerrville may impose additional lodging or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Kerrville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Kerrville's above-average market growth trend suggests continued investor attention and incremental demand, particularly during the March-through-August window that already drives the bulk of revenue. ADR may face modest downward pressure as new supply enters, though well-positioned larger properties could see nightly rates hold steady or inch up 1–3%. Occupancy is likely to remain in the 25–30% range market-wide, with three-bedroom and four-bedroom units outperforming smaller configurations. Investors should budget conservatively around current revenue levels and treat any upside as a bonus rather than a baseline expectation."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Kerrville, TX

What is the average Airbnb occupancy rate in Kerrville?

The average occupancy rate for Airbnb listings in Kerrville is currently 27%, which is below the Texas state average of 33%. Occupancy varies significantly by property size: three-bedroom units lead at 35%, while studios trail at 17%. Seasonal fluctuations also play a role, with summer months seeing notably higher booking activity.

How much do Airbnb hosts make in Kerrville?

On average, Airbnb hosts in Kerrville earn approximately $2,092 per month and $25,105 per year based on the trailing 12 months of booking data. Revenue varies widely by property size—four-bedroom listings average $40,046 annually, while studios bring in around $8,147. Peak months like July can yield $3,688, whereas January averages just $964.

Is Kerrville a good market for Airbnb investment?

Kerrville carries an ROI score of 46 out of 100, placing it in the 'Competitive Opportunity' category. The market shows above-average growth trends and strong seasonal demand, but the revenue-to-price ratio is below average given home values around $603,149. Investors who target larger properties and optimize for peak-season performance stand the best chance of generating solid returns, though careful deal sourcing is essential.

What is the average daily rate (ADR) for Airbnb in Kerrville?

The average daily rate in Kerrville is $211, compared to the Texas state average of $276. Rates scale meaningfully with property size: studios average $109 per night, while four-bedroom properties command $468. Pricing strategy during peak summer months can further boost effective nightly rates.

Are short-term rentals legal in Kerrville?

Short-term rentals are generally permitted in the Kerrville, Texas area, though operators may be required to obtain permits or register with local authorities. Regulations can include occupancy limits, noise ordinances, and parking rules. Investors should check directly with the City of Kerrville and relevant county offices for the most current requirements before purchasing a property.

When is peak season for Airbnb in Kerrville?

Peak season in Kerrville runs from roughly March through August, with July standing out as the highest-earning month at an average of $3,688 in revenue. June ($2,646) and March ($2,524) are also strong performers. The slowest months are January ($964) and February ($1,090), making the revenue spread between peak and off-peak nearly fourfold.

How many Airbnbs are there in Kerrville?

As of April 2026, there are 94 active Airbnb listings in Kerrville. The market has seen significant growth, with active listings increasing 79% year over year. One-bedroom properties make up the largest share of supply at 33 listings, followed by two-bedrooms (22) and three-bedrooms (21).

How is Airbnb revenue calculated in Kerrville?

The annual and monthly revenue figures for Kerrville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Each comparable listing's actual revenue per available night (RevPAN) is averaged by month over the past year, with regional outliers removed, then rolled up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively a host manages operations.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Kerrville market
• Average daily rate, occupancy, and RevPAN metrics by property size and month
• Historical revenue data based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with Kerrville and Kerr County authorities before purchasing.