Ketchum, ID Airbnb Market Data, Statistics, and Occupancy Rates

Ketchum Short-Term Rental Market Overview

Ketchum, Idaho — gateway to Sun Valley's world-class skiing and summer recreation — is a premium mountain-resort market where average daily rates reach $470, well above the $277 state average. With an average annual revenue of $46,879 across 238 active listings and home values averaging nearly $3.74 million, the revenue-to-price ratio presents a significant challenge for investors seeking cash-flow-positive returns. Occupancy sits at 47%, outperforming the Idaho state average of 41%, though the market's strong seasonality and elevated property costs mean careful underwriting is essential before committing capital.

Key Market Statistics

According to Rabbu market data, the Ketchum short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Ketchum

Investors are drawn to Ketchum for its iconic Sun Valley resort appeal and premium nightly rates, though the high cost of entry requires careful analysis of yield relative to acquisition price.

Expert Market Assessment

"Ketchum's investment profile currently rates as limited, primarily because the gap between property acquisition costs and rental revenue is steep — average home values near $3.74 million against $46,879 in annual revenue translate to a thin yield. Seasonality is pronounced: the market peaks in July ($8,605) and February ($4,945), while April, May, and November each dip below $1,300. For investors with existing equity or those targeting higher-end 4- and 5-bedroom properties — where annual revenues reach $122,264 and $172,909 respectively — the math improves meaningfully, though it still demands property-level diligence to pencil out favorably."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ketchum

Average revenue by month in Ketchum

Ketchum's revenue cycle reveals sharp seasonality, with July ($8,605) and August ($7,632) towering over shoulder months like November ($1,200) and May ($1,276) — a spread of over $7,400 between peak and trough. A secondary winter peak in February ($4,945) and December ($4,300) confirms the dual-season dynamic that investors can leverage with smart pricing and minimum-stay strategies.

Active Airbnb listings by property size in Ketchum

Two-bedroom units dominate Ketchum's supply with 81 listings, followed closely by 3-bedrooms at 71, while larger 4- and 5-bedroom properties are relatively scarce at just 26 and 8 listings respectively. This supply gap in larger homes, combined with their substantially higher revenue potential, could signal opportunity for investors willing to enter at a higher price point.

Average daily rate (ADR) by property size in Ketchum

ADR scales steeply with size in Ketchum, jumping from $177 for studios to $515 for 3-bedrooms and reaching $1,428 for 5-bedroom properties. The sharpest rate premium kicks in at 4 bedrooms ($982), nearly doubling the 3-bedroom rate, which suggests that guests booking larger luxury accommodations are significantly less price-sensitive.

Average RevPAN by property size in Ketchum

Revenue per available night climbs consistently with property size, from $108–$114 for studios and 1-bedrooms up to $440 for 4-bedrooms and an impressive $785 for 5-bedroom properties. This progression indicates that larger properties not only command higher rates but also maintain sufficient occupancy to convert those rates into materially stronger per-night revenue.

Average occupancy rates by property size in Ketchum

Studios lead occupancy at 65%, while mid-sized 2-bedroom units lag at 43% — a 22-percentage-point gap that reflects the broader competitive pressure in the most saturated supply segment. Interestingly, 5-bedroom properties maintain a solid 55% occupancy despite their premium pricing, suggesting consistent demand for high-end group accommodations in the Sun Valley area.

Average monthly revenue by property size in Ketchum

Monthly revenue ranges from roughly $2,400 for studios and 1-bedrooms to $10,188 for 4-bedrooms and $14,409 for 5-bedroom properties — the largest units earning nearly six times what the smallest generate. The jump from 3-bedroom ($5,257) to 4-bedroom ($10,188) is particularly notable, nearly doubling monthly income and making that tier a potential sweet spot for investors balancing cost against revenue.

Average annual revenue by property size in Ketchum

Five-bedroom properties lead annual revenue at $172,909, followed by 4-bedrooms at $122,264, while studios and 1-bedrooms cluster near $29,000–$29,600. For investors evaluating return potential against Ketchum's high acquisition costs, the larger property tiers clearly offer the strongest gross revenue, though purchase prices and operating expenses for these luxury homes must be weighed carefully.

Most common amenities for Airbnb listings in Ketchum

Kitchens (100%), parking (95%), and in-unit laundry (90–92%) are essentially table stakes in Ketchum, reflecting guests who expect a fully equipped mountain home experience. Hot tubs (43%) and ski-in/ski-out access (16%) serve as meaningful differentiators, and investors adding these amenities can position their listings to command premium rates in a competitive field.

Understanding Ketchum's ROI Score: 30/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ketchum's ROI Score of 30 out of 100 places it in the 'Limited' investment band, driven primarily by a below-average revenue-to-price ratio — average annual revenue of roughly $47,000 against home values near $3.74 million leaves a thin yield margin. Occupancy stability and market growth trend both rate as average, while the supply/demand balance registers below average amid a 136% year-over-year surge in active listings. Investors attracted to this premium mountain-resort market should pair Rabbu's data with property-specific cash flow analysis and thorough local regulatory research to identify whether a particular listing can outperform market averages.

Short-Term Rental Regulations in Ketchum

Understanding local STR regulations is essential before investing in Ketchum. Here's the current regulatory landscape:

Permit Requirements

Ketchum, Idaho may require short-term rental permits or registration before listing a property, and the City of Ketchum has historically taken an active role in regulating vacation rentals. Investors should verify current permit requirements directly with Ketchum's city offices and Blaine County authorities before purchasing.

Key Restrictions

Common restrictions in mountain-resort communities like Ketchum can include occupancy limits tied to bedroom count, minimum stay requirements (especially during peak ski season), noise ordinances, designated parking mandates, and caps on the total number of permits issued. HOA covenants in many Ketchum subdivisions and condo developments may impose additional limitations or outright prohibitions on short-term rentals.

Tax Obligations

Idaho imposes a state sales tax and local jurisdictions may layer on additional lodging or resort taxes that apply to short-term rental stays. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with the Idaho State Tax Commission and Blaine County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ketchum can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ketchum's dual-season demand — winter ski traffic and summer outdoor recreation — should continue anchoring revenue, with July and August historically generating $7,600–$8,600 per listing. Active listings grew 136% year over year, which could put modest downward pressure on occupancy and rates if supply outpaces visitor growth. We estimate ADR may hold relatively stable given the resort-tier positioning, though investors should anticipate occupancy settling in the mid-40% range as the market absorbs new inventory. Shoulder-season softness in April, May, and November will likely persist, reinforcing the importance of pricing strategy during off-peak months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ketchum, ID

What is the average Airbnb occupancy rate in Ketchum?

The average occupancy rate for Airbnb listings in Ketchum is currently 47%, which is above Idaho's statewide average of 41%. Occupancy varies by property size, with studios leading at 65% and 2-bedroom units sitting lowest at 43%. The dual-season nature of the market — winter ski demand and summer recreation — helps sustain occupancy year-round, though shoulder months like April, May, and November see significantly reduced bookings.

How much do Airbnb hosts make in Ketchum?

On average, Airbnb hosts in Ketchum earn approximately $3,906 per month or $46,879 per year based on trailing 12-month historical data. Revenue varies dramatically by property size: studios and 1-bedrooms average around $29,000–$29,600 annually, while 4-bedroom properties generate roughly $122,264 and 5-bedroom listings reach approximately $172,909 per year. Peak months like July can bring in over $8,600 for the average listing.

Is Ketchum a good market for Airbnb investment?

Ketchum carries a Rabbu ROI Score of 30 out of 100, indicating limited investment potential at the market level. The primary challenge is the revenue-to-price ratio — average home values near $3.74 million are high relative to typical annual STR revenue. That said, larger luxury properties (4–5 bedrooms) command significantly higher returns, and the Sun Valley resort market supports premium nightly rates. Investors who already own property or can target higher-performing configurations may find opportunity, but the market demands thorough, property-specific analysis.

What is the average daily rate (ADR) for Airbnb in Ketchum?

The average daily rate in Ketchum is $470, which is roughly 70% higher than Idaho's $277 state average. ADR scales sharply with property size: studios average $177, while 3-bedroom units reach $515, 4-bedrooms hit $982, and 5-bedroom properties command $1,428 per night. These premium rates reflect the high-end resort positioning of the Ketchum and Sun Valley area.

Are short-term rentals legal in Ketchum?

Short-term rentals do operate in Ketchum, Idaho, with 238 active Airbnb listings currently on the market. However, local regulations may require permits or registration, and restrictions can include occupancy limits, parking requirements, and HOA rules. Investors should always confirm the latest regulatory requirements with the City of Ketchum and Blaine County before purchasing a property for STR use.

When is peak season for Airbnb in Ketchum?

Ketchum experiences two distinct peak periods. Summer is the strongest, with July averaging $8,605 in monthly revenue and August close behind at $7,632. The winter ski season forms a secondary peak, led by February at $4,945, followed by December ($4,300) and January ($4,079). The slowest months are November ($1,200), May ($1,276), and April ($1,298), creating a pronounced shoulder-season dip.

How many Airbnbs are there in Ketchum?

There are currently 238 active Airbnb listings in Ketchum. The supply is concentrated in 2-bedroom (81 listings) and 3-bedroom (71 listings) properties, which together account for about 64% of the market. Notably, active listings have grown 136% year over year, indicating a substantial increase in supply that investors should monitor closely.

How is Airbnb revenue calculated in Ketchum?

The annual and monthly revenue figures for Ketchum are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks (like July's $8,605 average) and slower months (like November's $1,200). Individual results can vary meaningfully based on property quality, location within Ketchum, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ketchum, ID market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month historical booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions as of April 2026; actual results may differ as supply, demand, and regulations evolve. Local STR regulations in Ketchum and Blaine County may change — investors should verify current rules before purchasing.