Kewaunee, WI Airbnb Market Data, Statistics, and Occupancy Rates

Kewaunee Short-Term Rental Market Overview

Kewaunee, WI is a small Lake Michigan shoreline market with just 14 active Airbnb listings and an ROI score of 61 out of 100, placing it in the "Attractive Opportunity" tier. With an average annual revenue of $31,015 and average home values around $424,623, the market offers a favorable supply/demand balance that early investors can leverage. The pronounced summer seasonality — July revenues exceed $5,300 per month — points to a vacation-driven market where well-positioned properties can generate the bulk of their annual income in a concentrated peak window.

Key Market Statistics

According to Rabbu market data, the Kewaunee short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Kewaunee

Investors are drawn to Kewaunee for its favorable supply/demand dynamics in a small lakefront market where competition remains thin and summer tourism drives concentrated revenue.

Expert Market Assessment

"Kewaunee represents a niche, seasonally driven opportunity where the small listing pool and lakefront appeal create favorable conditions for investors willing to manage through quieter winter months. Peak revenues in July ($5,389) are more than ten times what hosts earn in January or February, so cash-flow planning and off-season pricing strategy are critical. The ROI score of 61 reflects solid revenue relative to home prices but flags below-average occupancy stability as a factor to watch. Investors who optimize for summer peak performance while keeping fixed costs lean can find this market rewarding."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Kewaunee

Average revenue by month in Kewaunee

Kewaunee's revenue profile is sharply seasonal: July leads at $5,389 per month while January and February bottom out near $500, creating a roughly 10x spread between peak and trough. Investors should expect to earn the majority of annual revenue between June and September, with meaningful shoulder-season income in May and October.

Active Airbnb listings by property size in Kewaunee

The market's inventory is concentrated entirely among 2-bedroom properties, with 6 of the 14 listings reporting size data falling into this category. The absence of other bedroom counts in the data suggests either a very homogeneous housing stock or potential opportunity for investors who can offer larger or smaller configurations.

Average daily rate (ADR) by property size in Kewaunee

Two-bedroom properties in Kewaunee command an average daily rate of $181, modestly below the market-wide ADR of $194. With only one property-size segment reporting, there's limited insight into how rates scale with bedrooms, but the $181 figure positions these units as accessible vacation rentals for budget-conscious travelers.

Average RevPAN by property size in Kewaunee

Two-bedroom listings generate a RevPAN of $58, reflecting the combination of a $181 ADR and 32% occupancy. This sits below the market-wide RevPAN of $67, indicating that listings in other size categories (not broken out in detail) may be pulling up the overall average.

Average occupancy rates by property size in Kewaunee

Two-bedroom properties average a 32% occupancy rate, slightly trailing the market-wide average of 35%. This level of occupancy reinforces the seasonal nature of the market and means investors should budget for significant vacancy during off-peak months when planning cash flow.

Average monthly revenue by property size in Kewaunee

Two-bedroom listings earn an average of $2,009 per month, coming in below the overall market average of $2,584. This gap suggests that properties with different configurations — potentially larger homes or waterfront locations — may be capturing higher nightly rates or better occupancy to pull the market average up.

Average annual revenue by property size in Kewaunee

At $24,118 in average annual revenue, 2-bedroom properties offer a baseline return that investors can underwrite against the market's $424,623 average home value. Operators who can differentiate through premium amenities or waterfront positioning may be able to exceed this figure and close the gap with the $31,015 market-wide average.

Most common amenities for Airbnb listings in Kewaunee

Parking (100%), kitchen (93%), and laundry facilities (86%) are table-stakes amenities in Kewaunee, while outdoor features like patio/balcony (79%), backyard (71%), and BBQ grill (71%) signal the market's vacation-rental character. Beach access (43%) and waterfront (21%) listings likely command pricing premiums, making these differentiators worth targeting for new investments.

Understanding Kewaunee's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Kewaunee's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, driven by an average revenue-to-price ratio and an above-average supply/demand balance that favors hosts in this small market. The score is tempered by below-average occupancy stability, reflecting the sharp summer-to-winter revenue swings inherent in a Lake Michigan vacation destination. Pairing this data with research into local permitting requirements and seasonal operating costs will give investors the clearest picture of net return potential.

Short-Term Rental Regulations in Kewaunee

Understanding local STR regulations is essential before investing in Kewaunee. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in the City of Kewaunee and Kewaunee County, Wisconsin may be required to obtain a tourist rooming house license through the state or a local STR permit. Investors should verify current registration and licensing requirements with both the City of Kewaunee and the Wisconsin Department of Agriculture, Trade and Consumer Protection before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, and parking provisions. HOA or condo association rules may impose additional limitations, so prospective hosts should review any applicable covenants before purchasing.

Tax Obligations

Wisconsin imposes a state room tax and sales tax on short-term rental income, and Kewaunee County may levy an additional local room tax. Major booking platforms typically collect and remit state taxes on behalf of hosts, but operators should confirm local obligations and filing requirements with the county treasurer's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Kewaunee can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Kewaunee's short-term rental landscape is likely to see continued growth in listing count given the 140% year-over-year increase in active listings, though the market remains small enough that absorption risk is limited. Summer ADRs could edge up modestly — perhaps 2–5% — as demand for Wisconsin lakefront getaways remains resilient, while winter months will continue to test operators with sub-$500 revenue levels. Investors should plan for occupancy to hover in the 33–38% range on an annualized basis, with meaningful cash flow concentrated from June through October."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Kewaunee, WI

What is the average Airbnb occupancy rate in Kewaunee?

The average occupancy rate for Airbnb listings in Kewaunee is currently 35%, which sits slightly below the Wisconsin state average of 38%. This reflects the market's strong summer seasonality — properties fill up well during peak months but see significantly lighter bookings in the winter. Investors should factor in this seasonal swing when projecting annual cash flow.

How much do Airbnb hosts make in Kewaunee?

Airbnb hosts in Kewaunee earn an average of $2,584 per month and approximately $31,015 per year, based on trailing 12-month booking data. Revenue is heavily weighted toward summer, with July averaging $5,389 and winter months dropping below $510. Two-bedroom properties — the dominant listing type — average around $24,118 annually.

Is Kewaunee a good market for Airbnb investment?

Kewaunee scores 61 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" designation. The market benefits from an above-average supply/demand balance with only 14 active listings, and revenue-to-price ratios that are in line with state norms. The main consideration is the pronounced seasonality and below-average occupancy stability, so investors who can manage through low-demand months and capitalize on the summer peak stand to do well.

What is the average daily rate (ADR) for Airbnb in Kewaunee?

The average daily rate in Kewaunee is $194, which is well below the Wisconsin state average of $368. This lower ADR reflects the market's profile as a more affordable lakeside destination rather than a premium resort area. Two-bedroom properties specifically average an ADR of $181.

Are short-term rentals legal in Kewaunee?

Short-term rentals are generally permitted in the Kewaunee area, though hosts may need to secure a Wisconsin tourist rooming house license and comply with any local registration or permitting requirements. Regulations can change, so investors should check with the City of Kewaunee and Kewaunee County officials for the most current rules before listing a property.

When is peak season for Airbnb in Kewaunee?

Peak season in Kewaunee runs from June through September, with July being the highest-earning month at an average of $5,389 in revenue. August ($4,641) and June ($4,028) are also strong months. The shoulder months of May and October still produce meaningful revenue, while November through February represent the off-season with the lowest returns.

How many Airbnbs are there in Kewaunee?

As of April 2026, there are 14 active Airbnb listings in Kewaunee. This is a very small market by listing count, which means less competition for hosts but also a limited data set. Year-over-year listing growth has been significant at 140%, suggesting growing investor interest in this lakefront community.

How is Airbnb revenue calculated in Kewaunee?

The annual and monthly revenue figures for Kewaunee are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Kewaunee, WI market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.