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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Key Largo presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Key Largo sits at the gateway to the Florida Keys, drawing vacationers and water-sport enthusiasts year-round to one of the most recognizable leisure destinations in the country. With 532 active Airbnb listings, an average occupancy rate of 58% (outperforming the 54% Florida state average), and an average annual revenue of $56,117, the market delivers consistent guest demand — though elevated home values averaging $3,287,362 mean investors need to be strategic about deal selection. The ROI score of 42 out of 100 reflects a competitive opportunity where strong demand meets high entry costs, rewarding those who source properties carefully.
According to Rabbu market data, the Key Largo short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 532 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $386 |
| Average Occupancy Rate | vs. 54% state avg. | 58% |
| RevPAN | ADR * Occupancy Rate | $222 |
| Average Monthly Revenue | Historical 12-month average | $4,676 |
| Average Annual Revenue | Historical 12-month average | $56,117 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Key Largo attracts investor attention because of its position as a premier Florida Keys destination with above-average occupancy and strong seasonal demand, though high property values demand disciplined deal sourcing.
Key investment factors
"Key Largo represents a competitive but rewarding market for short-term rental investors who can navigate the high cost of entry. Seasonality is the defining characteristic here: revenue swings from a March peak of $8,678 down to a September low of $2,141, creating a roughly 4:1 spread that demands careful cash-flow planning. The market's 58% average occupancy and $222 RevPAN indicate healthy demand relative to Florida peers, but the below-average revenue-to-price ratio — driven by home values north of $3.2 million — means yield compression is a real consideration. Investors targeting 3- or 4-bedroom properties, where annual revenues reach $75K–$95K, stand the best chance of assembling a viable return profile."
— Rabbu Market Analysis Team
Key Largo exhibits strong seasonality, with March ($8,678) and February ($7,142) far outpacing the September low of $2,141 — a roughly 4:1 peak-to-trough ratio. Investors should anticipate robust winter-spring earnings that need to carry softer late-summer and early-fall months when revenue drops below $2,500.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$5,903 |
| February |
|
$7,142 |
| March |
|
$8,678 |
| April |
|
$5,099 |
| May |
|
$3,993 |
| June |
|
$4,312 |
| July |
|
$5,231 |
| August |
|
$3,901 |
| September |
|
$2,141 |
| October |
|
$2,446 |
| November |
|
$3,120 |
| December |
|
$4,147 |
Two-bedroom units dominate Key Largo's supply at 226 listings (42% of the market), followed by 3-bedrooms at 141 and 1-bedrooms at 104. Larger 4- and 5-bedroom homes are notably scarce with just 51 combined listings, suggesting potential opportunity for investors willing to enter a less crowded segment that also commands higher nightly rates.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
7 |
| 1 bedroom |
|
104 |
| 2 bedrooms |
|
226 |
| 3 bedrooms |
|
141 |
| 4 bedrooms |
|
41 |
| 5 bedrooms |
|
10 |
ADR in Key Largo scales sharply with size, jumping from $214 for studios to $484 for 3-bedrooms and $634 for 5-bedrooms. The steepest rate premium appears between 2-bedroom ($298) and 3-bedroom ($484) properties, making the jump to a 3-bedroom potentially the best balance of added cost versus added nightly income.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$214 |
| 1 bedroom |
|
$313 |
| 2 bedrooms |
|
$298 |
| 3 bedrooms |
|
$484 |
| 4 bedrooms |
|
$602 |
| 5 bedrooms |
|
$634 |
RevPAN climbs steadily from $150 for studios to $304 for 5-bedroom properties, with 4-bedrooms close behind at $293. This consistent upward scaling indicates that larger homes not only charge more per night but also convert enough of that rate into actual revenue to justify the premium, even with somewhat lower occupancy.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$150 |
| 1 bedroom |
|
$169 |
| 2 bedrooms |
|
$182 |
| 3 bedrooms |
|
$281 |
| 4 bedrooms |
|
$293 |
| 5 bedrooms |
|
$304 |
Studios lead occupancy at 70%, well above the market average, while 4- and 5-bedroom properties hover around 48–49%. Two-bedroom units maintain a solid 61% fill rate, making them a relatively safe choice for investors prioritizing consistent bookings over maximum nightly revenue.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
70% |
| 1 bedroom |
|
54% |
| 2 bedrooms |
|
61% |
| 3 bedrooms |
|
58% |
| 4 bedrooms |
|
49% |
| 5 bedrooms |
|
48% |
Four-bedroom properties top the monthly revenue chart at $7,950, followed by 5-bedrooms at $6,503 and 3-bedrooms at $6,243. By contrast, studios and 1-bedrooms earn $3,025 and $3,288 respectively, illustrating how the combination of higher ADR and adequate occupancy at the 3–4 bedroom level translates to substantially greater monthly income.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$3,025 |
| 1 bedroom |
|
$3,288 |
| 2 bedrooms |
|
$3,767 |
| 3 bedrooms |
|
$6,243 |
| 4 bedrooms |
|
$7,950 |
| 5 bedrooms |
|
$6,503 |
Annual revenue potential peaks with 4-bedroom properties at $95,406, roughly 2.1 times the $45,214 generated by 2-bedroom units despite there being far fewer 4-bedroom listings. Three-bedroom homes deliver $74,920 annually and represent a strong middle ground for investors seeking high revenue without the limited supply pool of the largest configurations.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$36,304 |
| 1 bedroom |
|
$39,465 |
| 2 bedrooms |
|
$45,214 |
| 3 bedrooms |
|
$74,920 |
| 4 bedrooms |
|
$95,406 |
| 5 bedrooms |
|
$78,036 |
Parking (98%) and kitchens (95%) are near-universal expectations in Key Largo, while outdoor-oriented amenities like BBQ grills (78%), pools (70%), and waterfront access (56%) reflect the tropical, leisure-focused nature of guest demand. Listings lacking a pool or outdoor entertaining space may face a competitive disadvantage in a market where 70%+ of properties already offer these features.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
98% |
| Kitchen |
|
95% |
| Washer |
|
80% |
| BBQ Grill |
|
78% |
| Dryer |
|
77% |
| Self Check-in |
|
76% |
| Patio or Balcony |
|
72% |
| Outdoor Furniture |
|
71% |
| Pool |
|
70% |
| Waterfront |
|
56% |
| Backyard |
|
48% |
| Workspace |
|
46% |
| Pets |
|
37% |
| Beach Access |
|
34% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Key Largo Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Key Largo's ROI score of 42 out of 100 places it in the "Competitive Opportunity" band, reflecting a market where demand is genuine but entry costs compress returns. The below-average revenue-to-price ratio is the primary drag, driven by average home values exceeding $3.2 million, while occupancy stability and market growth both register as average — indicating a mature, steady market rather than a rapidly expanding one. Investors should pair this data with thorough local regulatory research and carefully evaluate individual property economics to identify deals that outperform the market-level averages.
Understanding local STR regulations is essential before investing in Key Largo. Here's the current regulatory landscape:
Short-term rental operators in Key Largo and unincorporated Monroe County, Florida, are generally required to obtain a vacation rental license from the state as well as any locally mandated permits or registrations. Investors should verify current requirements directly with Monroe County and the Florida Department of Business and Professional Regulation before listing a property.
Common restrictions in Florida Keys communities may include occupancy limits tied to the number of bedrooms, minimum stay requirements, noise ordinances, parking mandates, and caps on the total number of permits issued. HOA or community deed restrictions can also limit or prohibit short-term rentals in certain developments, so reviewing governing documents is essential before purchasing.
Florida imposes a state sales tax and a county tourist development tax on short-term rental stays, and Monroe County is known for its tourist-related levies given the Keys' hospitality-driven economy. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm compliance with all applicable state and local obligations.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Key Largo can provide current regulatory guidance.
Financing an Airbnb investment in Key Largo requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Key Largo's pronounced winter-spring seasonality — with March revenue peaking near $8,678 — suggests continued strength during high season as snowbird and vacation travel to the Keys remains robust. Summer months like June and July should hold moderate demand supported by family travel, while the September–October soft period may see ADRs dip slightly. Occupancy is expected to remain in the 55–60% range annually, with ADRs potentially edging up 1–3% as supply growth appears measured at 98% year-over-year listing retention. Investors should budget for a meaningful revenue trough from September through November and plan pricing strategies accordingly."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and licensing requirements should be independently verified before purchasing or operating a short-term rental in Key Largo.
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