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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Keystone Heights offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Keystone Heights, FL is a small but growing lakeside market with just 17 active Airbnb listings and a 75% year-over-year increase in supply — signaling rising investor interest. With an average annual revenue of $23,941 and home values around $403,232, the market offers a modest yield profile suited to investors looking for affordable Florida entry points with outdoor-recreation appeal. The ROI score of 60 out of 100 reflects average revenue-to-price and occupancy fundamentals, balanced by above-average growth and favorable supply/demand dynamics.
According to Rabbu market data, the Keystone Heights short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 17 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $186 |
| Average Occupancy Rate | vs. 54% state avg. | 39% |
| RevPAN | ADR * Occupancy Rate | $71 |
| Average Monthly Revenue | Historical 12-month average | $1,995 |
| Average Annual Revenue | Historical 12-month average | $23,941 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Keystone Heights for its affordable property prices relative to statewide averages, combined with above-average supply/demand balance and growing market momentum.
Key investment factors
"Keystone Heights presents a moderate opportunity for STR investors who value affordable entry and an emerging market trajectory over high absolute returns. The 39% average occupancy rate lags the 54% Florida state average, but this is partly offset by the market's small inventory and above-average growth trend. Seasonality shows meaningful revenue swings — September peaks at $2,775 while October dips to $1,626 — so cash reserves for quieter months are important. For investors targeting lake-leisure demand and willing to optimize amenities and pricing, this market offers a reasonable risk-reward profile at its current stage of development."
— Rabbu Market Analysis Team
Revenue in Keystone Heights peaks in September at $2,775 and dips lowest in October at $1,626, creating a $1,149 spread that reflects meaningful but manageable seasonality. March ($2,405) and July ($2,224) form secondary peaks, suggesting demand tied to both spring travel and summer lake season.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,798 |
| February |
|
$1,767 |
| March |
|
$2,405 |
| April |
|
$2,036 |
| May |
|
$1,829 |
| June |
|
$1,886 |
| July |
|
$2,224 |
| August |
|
$1,785 |
| September |
|
$2,775 |
| October |
|
$1,626 |
| November |
|
$2,001 |
| December |
|
$1,805 |
The market's active supply consists entirely of 2-bedroom properties (7 listings with reported size data), pointing to a highly concentrated inventory. Investors considering larger or smaller configurations may find an underserved niche, though demand for alternative sizes should be validated before committing.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
7 |
Two-bedroom listings in Keystone Heights command an ADR of $138, well below the market-wide average of $186, which suggests that non-reporting or differently sized listings may push the overall figure higher. At $138, 2-bedroom properties offer a budget-friendly rate that appeals to weekend lake travelers.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$138 |
Two-bedroom properties generate a RevPAN of $64, reflecting their 46% occupancy rate applied to a $138 ADR. This is modestly below the market-wide RevPAN of $71, indicating that the broader mix of listings may include higher-performing outliers.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$64 |
Two-bedroom listings average 46% occupancy — seven percentage points above the overall market rate of 39% — making them the most reliably booked configuration in this small market. This level supports relatively steady cash flow, though it still leaves considerable room for optimization through pricing and marketing.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
46% |
Two-bedroom properties bring in approximately $1,737 per month on average, somewhat below the market-wide monthly average of $1,995. This gap suggests that the highest earners in the market may be unlisted property sizes or exceptionally well-positioned 2-bedroom listings.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$1,737 |
At $20,844 per year, 2-bedroom listings represent the baseline revenue tier in Keystone Heights. Against an average home value of $403,232, this implies a gross yield around 5.2%, which is modest but competitive for a low-supply Florida lake market with growth tailwinds.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$20,844 |
Backyard, BBQ grill, self check-in, and parking each appear in 94% of listings, establishing them as table stakes for the Keystone Heights market. Lake access (82%) and waterfront location (82%) are the defining amenity differentiators — signaling that guests specifically seek lakeside experiences and that properties without water proximity may struggle to compete.
| Amenity | Trend | Value |
|---|---|---|
| Backyard |
|
94% |
| BBQ Grill |
|
94% |
| Self Check-in |
|
94% |
| Parking |
|
94% |
| Outdoor Furniture |
|
88% |
| Kitchen |
|
88% |
| Lake Access |
|
82% |
| Patio or Balcony |
|
82% |
| Washer |
|
82% |
| Waterfront |
|
82% |
| Dryer |
|
77% |
| Workspace |
|
65% |
| Pets |
|
53% |
| Beach Access |
|
29% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Keystone Heights Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Keystone Heights earns a 60 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" band. Average revenue-to-price and occupancy stability are balanced by above-average marks for market growth trend and supply/demand balance — meaning the market is still maturing and hasn't been flooded with competition. Investors should pair these data points with local regulatory research and on-the-ground property analysis to validate the opportunity.
Understanding local STR regulations is essential before investing in Keystone Heights. Here's the current regulatory landscape:
Short-term rental operators in Keystone Heights, Florida may need to register with both Clay County and the State of Florida's Department of Business and Professional Regulation (DBPR). Investors should verify current permit and licensing requirements directly with local authorities before listing a property.
Common restrictions in Florida STR markets include occupancy limits, noise ordinances, parking requirements, and minimum-stay provisions. HOA and deed restrictions can also limit or prohibit short-term rentals in certain communities, so reviewing covenants before purchasing is essential.
Florida requires STR hosts to collect and remit state sales tax and any applicable county tourist development tax. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with Clay County and state tax obligations.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Keystone Heights can provide current regulatory guidance.
Financing an Airbnb investment in Keystone Heights requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Keystone Heights is likely to see continued supply growth as more investors discover this under-the-radar lake community. Occupancy could settle in the 38–42% range as new listings absorb demand, though ADR may edge up 2–4% if hosts continue investing in lake-access amenities. September and March have emerged as the strongest revenue months, and sustained interest in nature-based getaways across North Central Florida should keep seasonal peaks healthy. Investors should plan for softer months — particularly October and February — and build conservative cash-flow models accordingly."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; investors should verify current rules with municipal and state authorities before purchasing. Individual property results will vary based on location, amenities, pricing strategy, and management quality.
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