Kilgore, TX Airbnb Market Data, Statistics, and Occupancy Rates

Kilgore Short-Term Rental Market Overview

Kilgore, TX is a compact short-term rental market with just 15 active Airbnb listings and an average annual revenue of $23,327 per property. While daily rates of $158 sit well below the Texas state average of $276, the market's favorable revenue-to-price ratio against a $353,643 average home value and above-average supply/demand balance make it a niche opportunity for investors who understand the local demand drivers. The market has experienced notable listing growth year over year, signaling rising host interest.

Key Market Statistics

According to Rabbu market data, the Kilgore short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Kilgore

Kilgore's low entry costs relative to Texas metros, combined with above-average market growth and a tight supply of just 15 listings, create an accessible niche for STR investors seeking yield without competing in oversaturated urban markets.

Expert Market Assessment

"Kilgore represents a modest but intriguing STR opportunity, best suited for investors comfortable with a small, emerging market. The ROI score of 64 out of 100 reflects a balance of average revenue-to-price and occupancy metrics offset by above-average growth and supply/demand fundamentals. Seasonality plays a meaningful role here — November peaks at $2,613 in average revenue while February dips to just $1,112, so cash flow planning should account for a roughly 2.3x swing between the best and weakest months. For an investor who can keep operating costs lean, the low competition and affordable entry point create a path to solid returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Kilgore

Average revenue by month in Kilgore

Revenue in Kilgore peaks sharply in the fall and early winter months, with November leading at $2,613 and October and December close behind at $2,436 and $2,579 respectively. February is the softest month at just $1,112, creating a roughly 2.3x seasonal swing that investors should factor into cash flow projections.

Active Airbnb listings by property size in Kilgore

The market's supply is evenly split between 2-bedroom and 3-bedroom properties, each accounting for 5 of the 15 active listings. This tight, uniform inventory means there may be opportunities for investors to differentiate with other property sizes, such as 1-bedroom or 4+ bedroom configurations, that are currently absent or underrepresented.

Average daily rate (ADR) by property size in Kilgore

ADR jumps significantly from $126 for 2-bedroom properties to $194 for 3-bedroom units — a 54% premium that reflects strong guest willingness to pay more for added space. Given that the extra bedroom commands a meaningfully higher nightly rate, 3-bedroom properties offer the stronger pricing position in this market.

Average RevPAN by property size in Kilgore

Three-bedroom properties deliver a RevPAN of $54 versus just $29 for 2-bedroom units, nearly doubling the revenue per available night. This gap makes 3-bedroom configurations the clear efficiency winner when accounting for both rate and occupancy performance.

Average occupancy rates by property size in Kilgore

Occupancy rates are modest across both property sizes, with 3-bedroom listings averaging 28% and 2-bedroom units at 23%. While neither figure is high by state standards, the 5-percentage-point edge for larger units contributes meaningfully to their superior revenue performance.

Average monthly revenue by property size in Kilgore

Three-bedroom properties generate $2,370 per month on average — roughly 76% more than the $1,347 earned by 2-bedroom listings. This substantial gap underscores that investors targeting income in Kilgore should prioritize larger units for stronger monthly cash flow.

Average annual revenue by property size in Kilgore

At $28,451 annually, 3-bedroom properties earn nearly $12,300 more per year than 2-bedroom units at $16,174. For investors weighing acquisition costs against income potential, the 3-bedroom configuration clearly offers the best return prospects in Kilgore's current market.

Most common amenities for Airbnb listings in Kilgore

Every active listing in Kilgore offers a kitchen and self check-in, establishing these as baseline guest expectations. Outdoor amenities are also heavily represented — 87% have a backyard and 60% feature a BBQ grill — signaling that guests in this market value home-like comfort and outdoor space, which investors should prioritize when outfitting a property.

Understanding Kilgore's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Kilgore's ROI score of 64 out of 100 places it in the 'Attractive Opportunity' band, driven by above-average marks in both market growth trend and supply/demand balance, while revenue-to-price ratio and occupancy stability register at average levels. This suggests the market offers meaningful upside for early movers, especially as supply remains limited and demand indicators trend upward. Investors should pair this score with hands-on regulatory research and a realistic seasonal cash flow model to validate whether Kilgore fits their portfolio goals.

Short-Term Rental Regulations in Kilgore

Understanding local STR regulations is essential before investing in Kilgore. Here's the current regulatory landscape:

Permit Requirements

Investors considering short-term rentals in Kilgore, TX should verify whether the city requires a specific STR permit or registration, as requirements can vary and may have changed recently. Checking with the City of Kilgore and Gregg County offices before purchasing is strongly recommended.

Key Restrictions

Common STR restrictions in Texas cities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may also restrict or prohibit short-term rentals in certain neighborhoods, so reviewing deed restrictions is an essential step before investing.

Tax Obligations

Texas imposes a state hotel occupancy tax on short-term rentals, and Kilgore may also levy local occupancy or tourism taxes. Platforms like Airbnb often collect and remit state-level taxes automatically, but hosts should confirm their local obligations and remittance requirements with the city and county.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Kilgore can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Kilgore's STR market is expected to benefit from its above-average growth trend and improving supply/demand dynamics. Revenue is likely to follow seasonal patterns, with strongest performance from October through December and softer months in late winter. Investors can reasonably anticipate ADR holding in the $150–$165 range, with occupancy potentially nudging upward as demand catches up with the still-limited supply. These estimates assume the current growth trajectory continues, though individual property results will depend heavily on listing quality and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Kilgore, TX

What is the average Airbnb occupancy rate in Kilgore?

The average Airbnb occupancy rate in Kilgore is currently 24%, which is below the Texas state average of 33%. Occupancy varies by property size, with 3-bedroom listings averaging 28% and 2-bedroom listings at 23%. While these rates are modest, the limited supply of just 15 listings suggests that well-optimized properties with competitive pricing and strong amenities could outperform the market average.

How much do Airbnb hosts make in Kilgore?

Airbnb hosts in Kilgore earn an average of $1,943 per month, which translates to approximately $23,327 annually based on trailing 12-month performance. Earnings vary significantly by property size — 3-bedroom properties average $2,370/month ($28,451/year), while 2-bedroom properties earn around $1,347/month ($16,174/year). Revenue is strongest from October through December and lightest in February.

Is Kilgore a good market for Airbnb investment?

Kilgore scores 64 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average growth trends and a favorable supply/demand balance, with only 15 active listings currently serving the area. Average home values of $353,643 are reasonable relative to revenue potential, though occupancy rates are below the Texas average. Investors who focus on 3-bedroom properties and optimize for peak fall/winter demand stand the best chance of generating meaningful returns.

What is the average daily rate (ADR) for Airbnb in Kilgore?

The average daily rate for Airbnb listings in Kilgore is $158, well below the Texas state average of $276. Rates scale with property size: 2-bedroom units average $126/night, while 3-bedroom properties command $194/night. The lower ADR relative to state averages reflects Kilgore's positioning as an affordable, small-market destination rather than a premium tourist hub.

Are short-term rentals legal in Kilgore?

Short-term rentals generally operate in Kilgore, TX, as evidenced by the 15 active Airbnb listings in the market. However, specific permit requirements, zoning restrictions, and local regulations may apply. Investors should verify current rules with the City of Kilgore and review any applicable HOA restrictions before purchasing a property intended for STR use.

When is peak season for Airbnb in Kilgore?

Peak season in Kilgore runs from October through December, with November generating the highest average revenue at $2,613 per month. October ($2,436) and December ($2,579) are also strong performers. The slowest period falls in late winter, with February averaging just $1,112. Summer months like July and August show moderate performance around $1,955–$2,079.

How many Airbnbs are there in Kilgore?

As of April 2026, there are 15 active Airbnb listings in Kilgore. The supply is split evenly between 2-bedroom and 3-bedroom properties (5 each), with the remaining listings in other configurations. The small number of active listings means competition is limited, but it also reflects a market that is still in an early growth phase.

How is Airbnb revenue calculated in Kilgore?

The annual and monthly revenue figures for Kilgore are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, and because each month uses its own historical data, seasonal peaks and slower periods are naturally reflected. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Kilgore market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to guide property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions may have changed since the most recent update. Local regulations, HOA rules, and tax obligations can vary and should be independently verified before investing.