Killeen, TX Airbnb Market Data, Statistics, and Occupancy Rates

Killeen Short-Term Rental Market Overview

Killeen, TX is a small, military-adjacent market with 129 active Airbnb listings and an average annual revenue of $13,182 per property. With an average daily rate of $100 — well below the $276 Texas state average — and occupancy sitting at 35%, the market offers affordable entry points but limited upside under current conditions. Investors drawn to Killeen's low home values ($295,353 average) should weigh that against modest revenue potential and below-average occupancy stability before committing.

Key Market Statistics

According to Rabbu market data, the Killeen short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Killeen

Killeen's proximity to Fort Cavazos and its low cost of entry make it a niche market that appeals to investors seeking affordable military-market exposure, though current data suggests returns require careful property selection.

Expert Market Assessment

"Current data points to limited investment potential in Killeen, with a 35% average occupancy rate and annual revenue that trails many Texas markets. Seasonality is moderate — July ($1,268) and November ($1,283) lead, while January ($747) and February ($758) represent clear soft spots. The supply-demand balance rates below average, meaning the 129 active listings may already be outpacing guest demand at prevailing rates. Investors who can secure properties at or below the area's average home value and optimize for military and extended-stay guests may still find workable opportunities, but broad market conditions favor caution."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Killeen

Average revenue by month in Killeen

Revenue in Killeen peaks in November ($1,283) and July ($1,268), while January ($747) and February ($758) represent the lowest-earning months — a roughly 70% gap from trough to peak. The relatively flat revenue curve from March through December suggests moderate, military-driven seasonality rather than sharp tourist-season spikes.

Active Airbnb listings by property size in Killeen

One-bedroom units dominate Killeen's supply at 42 listings, followed by 2- and 3-bedroom properties at 31 each, with 4-bedroom homes the least common at 23. The lower supply of larger homes, combined with their stronger revenue metrics, could signal a competitive opportunity for investors willing to acquire 3- or 4-bedroom properties.

Average daily rate (ADR) by property size in Killeen

ADR scales steadily from $48 for 1-bedroom units to $158 for 4-bedroom properties, with each additional bedroom adding roughly $30–$40 to the nightly rate. The jump from 1 to 2 bedrooms ($48 to $95) is the steepest percentage increase, suggesting that even a modest size upgrade commands a significantly higher rate.

Average RevPAN by property size in Killeen

Revenue per available night climbs from $21 for 1-bedroom listings to $44 for 4-bedroom properties, confirming that larger units generate more revenue per night even after factoring in their lower occupancy. The $44 RevPAN for 4-bedroom homes represents more than double the 1-bedroom figure, making the case for larger property investments if acquisition costs remain reasonable.

Average occupancy rates by property size in Killeen

One-bedroom units lead in occupancy at 46%, while 2-bedroom properties average 34% and both 3- and 4-bedroom listings sit at 28%. Investors in smaller units benefit from more consistent booking frequency, which can support steadier cash flow even though per-night revenue is lower.

Average monthly revenue by property size in Killeen

Four-bedroom properties lead monthly revenue at $1,634, followed closely by 3-bedrooms at $1,541, while 1-bedroom units trail at just $513 per month. The revenue gap between a 1-bedroom and a 4-bedroom is more than three-fold, underscoring how much property size matters in a low-ADR market like Killeen.

Average annual revenue by property size in Killeen

Annual revenue ranges from $6,158 for 1-bedroom listings to $19,613 for 4-bedroom properties, with 3-bedrooms close behind at $18,497. For investors evaluating return potential, the 4-bedroom tier offers the highest gross revenue, though the slim $1,116 gap between 3- and 4-bedroom annual earnings makes 3-bedroom homes worth serious consideration depending on acquisition cost.

Most common amenities for Airbnb listings in Killeen

Kitchens and parking top the amenity list at 96% prevalence each, with self check-in and washers both at 89% — signaling that Killeen guests expect home-like conveniences consistent with extended-stay or family visits. Workspaces appear in 67% of listings, further supporting the military and business-travel guest profile, while premium amenities like pools (4%) and hot tubs (9%) remain rare differentiators.

Understanding Killeen's ROI Score: 34/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Killeen's ROI Score of 34 out of 100 places it in the "Limited" investment potential band, reflecting below-average occupancy stability and a supply/demand balance that suggests listings may be outpacing guest demand. While the revenue-to-price ratio and market growth trend both rate as average — helped by affordable home prices — the overall picture calls for property-specific diligence rather than broad market confidence. Investors should pair this data with thorough local regulatory research and a clear strategy for targeting military-connected demand to find workable deals.

Short-Term Rental Regulations in Killeen

Understanding local STR regulations is essential before investing in Killeen. Here's the current regulatory landscape:

Permit Requirements

Killeen, Texas may require short-term rental operators to obtain a permit or register their property with the city before listing. Investors should verify current requirements directly with the City of Killeen and Bell County offices, as rules can change and enforcement varies.

Key Restrictions

Common STR restrictions in Texas municipalities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise ordinances, parking mandates, and HOA-level prohibitions. Killeen investors should also check whether their property falls under any homeowner association rules that limit or ban short-term rentals.

Tax Obligations

Short-term rental hosts in Texas are generally subject to the state hotel occupancy tax as well as any applicable local lodging taxes. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Texas Comptroller's office to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Killeen can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Killeen's STR market is likely to remain modest in scale, with occupancy estimates hovering around 33–37% and ADR holding near current levels given the market's affordability profile. Summer months and November historically perform best, so investors should plan for revenue dips in January and February that could fall below $800. Active listing counts have grown but demand hasn't kept pace, so any expansion in supply could further compress occupancy. Property-level performance will depend heavily on pricing strategy and targeting the right guest segments, such as military families and relocating personnel visiting Fort Cavazos."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Killeen, TX

What is the average Airbnb occupancy rate in Killeen?

The average occupancy rate for active Airbnb listings in Killeen is currently 35%, which is slightly above the Texas state average of 33%. Occupancy varies by property size, with 1-bedroom units filling at 46% while larger 3- and 4-bedroom properties average around 28%. Individual results depend on pricing, listing quality, and guest targeting.

How much do Airbnb hosts make in Killeen?

Airbnb hosts in Killeen earn an average of $1,098 per month and approximately $13,182 per year based on the trailing 12 months of booking data. Larger properties tend to perform significantly better — 4-bedroom listings average $1,634 monthly ($19,613 annually), while 1-bedroom units bring in around $513 per month ($6,158 annually). Actual earnings will vary based on property quality, pricing strategy, and management.

Is Killeen a good market for Airbnb investment?

Killeen currently carries a Rabbu ROI Score of 34 out of 100, indicating limited investment potential at the market level. The revenue-to-price ratio is average, but occupancy stability and supply/demand balance both rate below average. That said, Killeen's low home prices ($295,353 average) and proximity to Fort Cavazos create a niche opportunity for investors who can target military-related demand with the right property type and management approach. Deeper, property-specific diligence is recommended.

What is the average daily rate (ADR) for Airbnb in Killeen?

The average daily rate for Airbnb listings in Killeen is $100, which is significantly below the Texas state average of $276. ADR scales with property size: 1-bedroom units average $48, 2-bedrooms $95, 3-bedrooms $127, and 4-bedrooms $158. The lower rate reflects Killeen's affordability-driven market profile rather than a quality issue.

Are short-term rentals legal in Killeen?

Short-term rentals are generally permitted in Texas, but local regulations in Killeen may require permits, registration, or adherence to specific zoning rules. Investors should verify current STR rules with the City of Killeen and check for any HOA restrictions that may apply to their specific property before listing.

When is peak season for Airbnb in Killeen?

Based on trailing 12-month data, peak revenue months in Killeen are November ($1,283) and July ($1,268), with the summer months of June through August also performing above average. The slowest period is January ($747) and February ($758), creating a roughly 70% spread between peak and off-peak monthly revenue. This relatively mild seasonality reflects Killeen's year-round military-related demand rather than a tourist-driven cycle.

How many Airbnbs are there in Killeen?

As of April 2026, there are 129 active Airbnb listings in Killeen. The supply breaks down to 42 one-bedroom units, 31 two-bedrooms, 31 three-bedrooms, and 23 four-bedroom properties. One-bedroom listings represent the largest share of inventory at roughly one-third of the market.

How is Airbnb revenue calculated in Killeen?

The annual and monthly revenue figures for Killeen are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This means the figures naturally reflect seasonal peaks (like July and November) and slower months (like January and February) because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue figures based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.